NFC (Near Field Communication) allows devices to easily share contact information, photos, and other data with just a tap. It also enables pairing Bluetooth devices, accessing online content through tags, and mobile payment/ticketing through emulating smart cards. NFC operates at short range using 13.56MHz radio frequency and can transfer data between devices held close together or to passive tags/posters.

4. TAP AND DO
A gesture that is a natural interaction between people in close proximity
used to trigger doing something together between the devices they are
holding.
System: Near Field Proximity (e.g., NFC)

5. NFC
NFC is opening up new possibilities for mobile applications.
Applications using this short-range radio technology can greatly
simplify how a user gathers data and interacts with their environment.
When a phone touches, or is held near an NFC tag or another NFC
capable device, the phone can exchange data with that tag or device.
This data could be a link to download the menu of a favorite restaurant,
the specifications for an electronic gizmo, paring information from a
Bluetooth headset or another phone that can be used to exchange
objects: the possibilities are endless.

6. NFC technology basics
Standardized radio technology
Works on short distances (typically up to 4 centimeters) in the 13.56
Mhz spectrum
Works on short distances (typically up to 4 centimeters) in the 13.56
Mhz spectrum
3 operating modes: Reader/Writer, Peer-2-peer and card emulation
working simultaneously

7. NFC use cases

8. Tap to share
This use case family is when two NFC enabled devices are held in close
proximity with each other and exchange information. The information
exchanged may be a photo, vCard, URL or it can be an application
specific object (i.e. social profile, game object, ID or other type of data).
NFC radio is suitable for exchanging small data objects. If larger
quantities of data need to be transferred between devices, NFC can be
used to establish a connection using another bearer technology such as
Bluetooth or WiFi.

9. Tap to pair
Due to the short range of the interaction (e.g., tapping) NFC can be
used to establish a direct connection between two devices using a
secondary bearer technology such as Bluetooth. By using NFC pairing
to facilitate connecting two Bluetooth devices, the connection is done
by a single tap gesture, which significantly improves the user
experience. Nokia has championed this use case by implementing it in
its Bluetooth-enabled accessories.

10. Tap to initiate a service
NFC-enabled devices can gather and transmit information to and from passive NFC tags. NFC tags
come in variety of shapes, types and sizes and can be read only or rewriteable. They consist of an
antenna and a memory chip and do not require any power. They receive power from the NFC device
that comes in close proximity and tries to either write or read data from the tag. Tags can be
embedded into various products such as merchandise, inventory, posters (smart posters), business
cards, etc. The information stored on NFC tags can be generic and standardized (e.g., URL, vCard,
telephone number, or Bluetooth pairing information), or it can be application-specific (e.g., URI, raw
data, or mimetype). Use cases range from enabling automated check-ins, auto-starting applications,
running marketing campaigns, displaying situation relevant information (e.g. timetables),
augmenting products by embedding tags with links to rich content (e.g. museums, merchandise,
retail). The possibilities are endless.

11. Tap to pay/authenticate/redeem
In this case, the NFC mobile device emulates a standard NFC tag or a
contactless SmartCard – generally referred to as Card emulation mode. This
means the mobile device can be used as a credit/payment card, transit card,
access key, coupon, or loyalty card. Typically for this use case, the information
from the emulated card (i.e. credit card information, transit ticket, discount
voucher) needs to be stored and managed in a secure and tamper-proof way.
This is done via the Secure Element, a dedicated chip with restricted and
managed access control that is either embedded into the device or connected
externally via a SIM card or SD chip. The service provider (bank, transportation
authority, retailer, or operator) deploys and manages the card information on
the Secure Element using a broker, the Trusted Service Manager (TSM). These
types of use cases can be done without an application or using an application
or application framework (i.e. Wallet).

12. SCENARIOS
Connect Devices
Exchange
Digital Objects
Acquire Content

15. Thank you!
Contact:
•My Blog http://ronua.ro/blog
•My Email catalin.gheorghiu@ronua.ro

16. • www.facebook.com/wpdev
• Twitter.com/windowsphone
• www.windowsphone.com

17. •€18M (US$24M) joint investment from Microsoft, Nokia, and Aalto University over 3 years
to fund and support high potential mobile startups around the world
•Startups get:
•Award: €20K, €50K, or €70K
•Training and coaching
•Go-to-market support
•Startups give:
•90 day exclusivity period after publish to Windows Phone Store

19. http://www.appcampus.fi/faq
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