The document introduces 'The Wind Tunnel', a testing approach for mobile apps that simulates real user conditions to enhance app performance and meet user expectations. It outlines the challenges of ensuring mobile experience quality and proposes a solution that includes profiling user conditions and integrating testing into continuous integration pipelines. The ultimate aim is to drive innovation, improve service quality, and create new business opportunities.

1. Testing Mobile Apps Under Real User
Conditions
Introducing the Wind TunnelTM
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- Physicalexperienceand interactiongives way to Digital
- Digital is an Omni-Channelstrategy
- Mobileis the first screen among connectedconsumers
Mobile
Social
Enterprise End User
Web
Internet of Things
The Digital Transformation

3. Problem
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The Mobile Experience
Quality Challenge
1) Building common user
environment condition profiles
into test suites
2) Assembling multiple solutions to
execute tests across profiles
3) Seamlessly integrating user
condition testing within
Continuous integration pipelines
4) Analyzing app performance blind
spots

4. Rethink Functional Testing for Digital
Experience

5. Introducing the Wind TunnelTM
Easily bring your end user conditions to the lab
Offer a test environment that expands coverage to real world
user conditions
So that,
1. Application flaws are exposed
2. Mobile-user expectations are met
3. Business outcomes are assured
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6. The Wind TunnelTM User Flow
Wind Tunnel
Profile Selector
Usage Patterns
1. Login
2. Search
3. Select
4. Add to cart
5. Payment
6. Shipping
7. Checkout
Unchanged TestFlows
User Journey
Existing Flows
Analyze &
Optimize
• Lives in NY
• iPhone 6S
• Verizon Customer
• Constant WhatsApp msg
Georgia
1
2
3 4

7. Coverage extended with User
Personas
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8. Persona: Meet Georgia
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• Georgia
• 47 year old high income, corporate road warrior
living in Manhattan traveling to San Fran & London
• Traits
• Network: Constantlyconnected,frequent
network switches across variousWiFi and cellular
networks
• Brands of choice: Apple & Verizon
• Device(s): iPhone 6S, Smartwatch & iPad Pro
• App loyalty: Intensesocial user, WhatsApp, Mobile
Banking and PO & Expense Report approvals
Network
Form
Factors
Apps
Location

9. Persona: Meet Ross
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• Ross
• 20 year old college student,based in Miami
(travels home to San Fran)
• Traits
• Uses older phones – iPhone4, 2-year-old Android
• More Wi-Fi based app activitythan cellular
because travel is limited
• Social, eLearning, entertainment,music,
multimediaapps
• Lots of web searching and browser activity for
school work
• Frequentconcernsover low battery
Location
Network
Form
Factors
Apps

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Create your own!

11. Can Alon navigate to the nearest Starbucks
store?
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12. Can Alon navigate to the nearest Starbucks
store?
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13. Problem
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The Business Objectives
Innovation and thought leadership
New Business Opportunities
Higher Quality Of Service and Brand
Engagement
Operational Efficiency
“In the new world it is not the big fish which eats the small fish,
it is the fast fish which eats the slow fish.”

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15. Thank You
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