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Achieving a Winning Digital User Experience with Real World Testing
The document discusses the importance of ensuring a seamless digital user experience by addressing real-world conditions that affect app performance. It introduces the concept of a 'wind tunnel' for testing user experiences under varying conditions to meet user expectations and guarantee business outcomes. Utilizing an example of a typical user, it emphasizes the need for quality in mobile moments to retain user engagement.
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Achieving a Winning Digital User Experience with Real World Testing
- 1. 10/15/15 1© 2015,Perfecto Mobile Ltd. All Rights Reserved. Achieve a Winning Digital User Experience Introducing Real World User Condition Testing Rainer Gawlick President, Perfecto Mobile Julie Ask Vice President, Principal Analyst – Forrester Research
- 2. A few housekeepingitems
- 3. Problem 10/15/15 3© 2015,PerfectoMobile Ltd. All Rights Reserved. The Digital Reality Users expect apps to work in the mobile moment (regardless of conditions) Failure to satisfy is costly
- 4. Digital Quality A WorkingDefinition 10/15/15 4© 2015, Perfecto Mobile Ltd. All Rights Reserved. 4 A Working Definition of Quality: Designed for mobile moments & works in the moment of truth Useful Context Aware Functional Available Responsive Delightful
- 5. 10/15/15 5© 2015,Perfecto Mobile Ltd. All Rights Reserved.5 The Real World Your users may not engage with you in the conditions you planned for…
- 6. 10/15/15 6© 2015,Perfecto Mobile Ltd. All Rights Reserved.
- 7. Perfecto Wind Tunnel Easilybring your end user experience into the lab Offer a test environment that expands coverage to real world user conditions So that, 1.User experience blind spots are exposed 2.Mobile-user expectations are met 3.Business outcomes are assured 10/15/15 7© 2015,Perfecto Mobile Ltd. All Rights Reserved.
- 8. Meet Georgia 10/15/15 8©2015,Perfecto Mobile Ltd. All Rights Reserved. • Georgia • 47 year old high income, corporate road warrior living in Manhattan • Traits • Network: Constantly connected, frequent network switches across various WiFi and cellular networks • Brand of choice: Apple • Device(s): phone, tablet & Smartwatch • App loyalty: Intense social user, WhatsApp, Mobile Banking and PO & Expense Report approvals
- 9. User Condition Profile#1 10/15/15 9© 2015,Perfecto Mobile Ltd. All Rights Reserved. • Georgia • 47 year old high income, corporate road warrior living in Manhattan traveling to San Fran & London • Traits • Network: Constantly connected, frequent network switches across various WiFi and cellular networks • Brands of choice: Apple & Verizon • Device(s): iPhone 6S, Smartwatch & iPad Pro • App loyalty: Intense social user, WhatsApp, Mobile Banking and PO & Expense Report approvals Location Verizon cellular Device coverage Background apps
- 10. Summary • Digital Reality •Quality • Real World Conditions • Maturity • Wind Tunnel 10/15/15 10© 2015, Perfecto Mobile Ltd. All Rights Reserved.
- 11. Thank You! Andplease complete the survey. © 2015, Perfecto Mobile Ltd. All Rights Reserved.10/15/15 11
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