Achieving a Winning Digital User Experience with Real World Testing

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Users expect your apps to work regardless of conditions. So how do you incorporate real user conditions (like low battery and weak signal) into your test strategy? We focus on today’s digital reality and include practical recommendations for real user condition testing, including: How to align your dev/test practices to deploy with confidence How to leverage profiles that bring users into your test lab environment How to ensure that mobile business objectives are achieved

Software

10/15/15 1© 2015, Perfecto Mobile Ltd. All Rights Reserved.
Achieve a Winning Digital User Experience
Introducing Real World User Condition Testing
Rainer Gawlick
President, Perfecto Mobile
Julie Ask
Vice President, Principal
Analyst – Forrester Research

Problem
10/15/15 3© 2015,Perfecto Mobile Ltd. All Rights Reserved.
The Digital Reality
Users expect apps to work in the
mobile moment
(regardless of conditions)
Failure to satisfy is costly

Digital Quality
A Working Definition
10/15/15 4© 2015, Perfecto Mobile Ltd. All Rights Reserved. 4
A Working Definition of
Quality:
Designed for mobile moments &
works in the moment of truth
Useful
Context Aware
Functional
Available
Responsive
Delightful

10/15/15 5© 2015, Perfecto Mobile Ltd. All Rights Reserved.5
The Real World
Your users may not engage with you in the conditions you planned for…

10/15/15 6© 2015, Perfecto Mobile Ltd. All Rights Reserved.

Perfecto Wind Tunnel
Easily bring your end user experience into the lab
Offer a test environment that expands coverage to real world
user conditions
So that,
1.User experience blind spots are exposed
2.Mobile-user expectations are met
3.Business outcomes are assured
10/15/15 7© 2015,Perfecto Mobile Ltd. All Rights Reserved.

Summary
• Digital Reality
• Quality
• Real World Conditions
• Maturity
• Wind Tunnel
10/15/15 10© 2015, Perfecto Mobile Ltd. All Rights Reserved.

Thank You! And please complete the survey.
© 2015, Perfecto Mobile Ltd. All Rights Reserved.10/15/15 11

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Web and mobile test cycles typically leverage automation frameworks like Selenium and Appium that are mostly focused on functional testing with end-to-end scenarios. But what about nonfunctional testing — including performance, accessibility, security, and UX? Unfortunately, nonfunctional testing is either left to the end of the cycle or done only partially. Or, it’s outsourced externally, where it is performed manually due to a lack of time and automation abilities. When nonfunctional testing is overlooked or left until the end of cycle, performance, accessibility, and UX defects can cause brand damage and are more expensive to fix after the fact. Specifically, accessibility defects can also result in expensive complaints or lawsuits. Learn how you can avoid damaging defects. Join our panel webinar led by Perfecto’s VP of Products Tzvika Shahaf and Chief Evangelist and author Eran Kinsbruner, together with Dylan Barrel, CTO at Deque, and Henrik Rexed, Performance Testing Advocate from Neotys, to learn how you can expand your coverage within the build cycle by shifting automated nonfunctional testing left. During the webinar, you will learn: - The key benefits of shifting performance and accessibility testing left. - Best practices and recommendations on how to succeed in shifting such tests into the build process. - How to get started with mobile and web performance and accessibility testing.

Deliver Flawless Mobile Apps Faster with CI/CD & CT

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CI/CD pipelines help DevOps teams automate and drive scalability of mobile app releases. However, teams still experience friction from all kinds of testing. To speed the flow, organizations are now turning to automated continuous testing (CT) in the pipeline by engaging the test automation and security teams. The latest advancements in functional and performance testing enable organizations to run faster, friction-free pipelines with CI/CD/CT. Join Perfecto by Perforce Chief Evangelist and author, Eran Kinsbruner, and NowSecure Chief Mobility Officer, Brian Reed, in this webinar. Understand how successful organizations optimize their CI/CD pipelines with automated CT tools for functional and security testing in their build process. Watch this webinar to learn the following: - Fundamentals of continuous testing (CT) strategy for CI/CD/CT pipelines. - How to fit automated security and functional testing together inside a DevOps process. - Common pitfalls in mobile app security and how to overcome them.

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1. 10/15/15 1© 2015, Perfecto Mobile Ltd. All Rights Reserved. Achieve a Winning Digital User Experience Introducing Real World User Condition Testing Rainer Gawlick President, Perfecto Mobile Julie Ask Vice President, Principal Analyst – Forrester Research

2. A few housekeeping items

4. Digital Quality A Working Definition 10/15/15 4© 2015, Perfecto Mobile Ltd. All Rights Reserved. 4 A Working Definition of Quality: Designed for mobile moments & works in the moment of truth Useful Context Aware Functional Available Responsive Delightful

7. Perfecto Wind Tunnel Easily bring your end user experience into the lab Offer a test environment that expands coverage to real world user conditions So that, 1.User experience blind spots are exposed 2.Mobile-user expectations are met 3.Business outcomes are assured 10/15/15 7© 2015,Perfecto Mobile Ltd. All Rights Reserved.

8. Meet Georgia 10/15/15 8© 2015,Perfecto Mobile Ltd. All Rights Reserved. • Georgia • 47 year old high income, corporate road warrior living in Manhattan • Traits • Network: Constantly connected, frequent network switches across various WiFi and cellular networks • Brand of choice: Apple • Device(s): phone, tablet & Smartwatch • App loyalty: Intense social user, WhatsApp, Mobile Banking and PO & Expense Report approvals

9. User Condition Profile #1 10/15/15 9© 2015,Perfecto Mobile Ltd. All Rights Reserved. • Georgia • 47 year old high income, corporate road warrior living in Manhattan traveling to San Fran & London • Traits • Network: Constantly connected, frequent network switches across various WiFi and cellular networks • Brands of choice: Apple & Verizon • Device(s): iPhone 6S, Smartwatch & iPad Pro • App loyalty: Intense social user, WhatsApp, Mobile Banking and PO & Expense Report approvals Location Verizon cellular Device coverage Background apps

Editor's Notes

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