It’s never been more imperative to understand if you're providing enough value to your customers. Check out our best practices for building a customer health score based on product analytics, customer success, and support data.
We uncovered a lot of information in our 2019 Expansion SaaS Benchmarks survey. What's keeping founders up at night, what the fundraising landscape looks like and how a product led growth strategy can help you narrow your focus to see better results.
Pricing is a SaaS company’s most efficient profit lever, but also one of the easiest to screw up. OpenView's Kyle Poyar explains the top 5 pricing mistakes companies make and how to avoid them in your own business.
OpenView surveyed over 500 companies, from pre-revenue to $150M+ ARR publicly traded SaaS companies, about what does and doesn't work when it comes to scaling a business.
How Small Teams Can Build Powerful Content Engines OpenView
When OpenView was founded in 2006 email newsletters were not the norm, but we were committed to sharing best practices with founders around the globe and believed this was the way to do it. With a team of only 2 marketers, putting out a new piece of content every single day would not be possible without a strong, dedicated and expert pool of regular content contributors. Getting started with your own content network might seem daunting, but it really breaks down into two sides of one coin: building your network of contributors and then managing the content those contributors create.
Key Takeaways:
- Discover how to get started with a content strategy by leveraging existing in-house content, outside contributors and syndicated content
- Learn strategies to build your following through workflow and promotion
- Develop plans to implement your own content strategy, regardless of team size
It’s never been more imperative to understand if you're providing enough value to your customers. Check out our best practices for building a customer health score based on product analytics, customer success, and support data.
We uncovered a lot of information in our 2019 Expansion SaaS Benchmarks survey. What's keeping founders up at night, what the fundraising landscape looks like and how a product led growth strategy can help you narrow your focus to see better results.
Pricing is a SaaS company’s most efficient profit lever, but also one of the easiest to screw up. OpenView's Kyle Poyar explains the top 5 pricing mistakes companies make and how to avoid them in your own business.
OpenView surveyed over 500 companies, from pre-revenue to $150M+ ARR publicly traded SaaS companies, about what does and doesn't work when it comes to scaling a business.
How Small Teams Can Build Powerful Content Engines OpenView
When OpenView was founded in 2006 email newsletters were not the norm, but we were committed to sharing best practices with founders around the globe and believed this was the way to do it. With a team of only 2 marketers, putting out a new piece of content every single day would not be possible without a strong, dedicated and expert pool of regular content contributors. Getting started with your own content network might seem daunting, but it really breaks down into two sides of one coin: building your network of contributors and then managing the content those contributors create.
Key Takeaways:
- Discover how to get started with a content strategy by leveraging existing in-house content, outside contributors and syndicated content
- Learn strategies to build your following through workflow and promotion
- Develop plans to implement your own content strategy, regardless of team size
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
What Happened After SaaS Companies Introduced Free Offerings Last YearOpenView
2020 was the year of free. And 2021 is the year of reaping the rewards. Let's dig into what happened when SaaS companies started to give away their products.
Lessons learned from 3k SaaS Companies - Patrick Campbell, CEO, Price Intelli...SaaStock
Patrick Campbell, CEO, Price Intelligently presented "Lessons learned from 3k SaaS Companies" on the Playbook Stage at SaaStock 2016.
Watch the video here: https://www.saastock.com/blog/view/lessons-learned-from-3k-saas-companies
SaaStock is Europe’s premier Conference for B2B SaaS at RDS, Dublin Ireland in September 2017 www.saastock.com
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
The Current State of SaaS Companies, Subscriptions and Retention in 2021 with...saastr
Leveraging data garnered from twenty three thousand recurring revenue businesses, ProfitWell’s CEO Patrick Campbell shares insights on where the SaaS world sits going into 2021, including benchmarks on how growth and retention faired throughout COVID. He’ll then walk through a tactical playbook on the retention levers the fastest growing SaaS companies are using to accelerate in a market that continues to get denser and more competitive. You’ll leave with specific takeaways to implement or hand off internally - all backed by data on what definitively works.
The SaaS market has changed dramatically in the past two decades, but we haven’t done much to keep up with the changes.
We’ve seen inside more SaaS data than anyone else out there. But here's how we are screwing SaaS up from the Founder and CEO of ProfitWell, Patrick Campbell.
The next evolution of go-to-market is Product Led Growth. Learn about this growth strategy where companies forgo spending large sums of money on traditional marketing and sales activities and instead rely on the product itself to supply a pipeline of satisfied users and ‘hand raisers.'
In his welcoming address at SaaSFest 2017, Patrick Campbell outlines the current state of the subscription economy and emplores everyone to focus on the fundamentals of developing quantified buyer personas and talking to your customers.
3 Revenue and Compliance "Must-haves" to Go from Series A to IPO with TaxJar'...saastr
Don’t get caught off-guard raising your next round or preparing for an IPO. It’s more than just winning customers, it’s about staying ahead of fraud, risk, and compliance. Join us for a conversation about the most overlooked finance and compliance items when scaling your SaaS company.
We all know that the SaaS landscape is ever-changing. That’s precisely why it’s crucial for SaaS businesses to constantly evolve and change their strategies and tactics. But without objective data on what works and what doesn’t, shifting strategies would be mere conjecture.
To help these companies we’re releasing, for the second year in a row, a massive data set that takes a look at what does and doesn’t work when it comes to efficiently growing a SaaS company. This year, we placed special emphasis on the explosion of product led growth – a go-to-market strategy that underpins some of today’s most successful businesses including Atlassian, Dropbox and Expensify. Companies with a product led growth (PLG) strategy exhibit unique financial and operating characteristics like rapid scalability, economic efficiency and outsized investment in technology that enable them to grow at more efficient rates.
Our survey uncovered trends around how fast startups are growing (hint: it’s tough to break in, but the best performers are growing faster than ever), the emergence of SaaS companies all around the world, and early indications of progress on hiring diverse candidates.
The SaaS market is moving rapidly, to the point that we're noticing a hard transition from the first wave of SaaS, which focused on function, infrastructure, etc, to the second wave of SaaS, which is squarely focused on the customer. In this opening presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through the data in the market that's showing we're in a world of transition where we'll need to heed data to properly evolve.
Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy.
Salesloft Chief Marketing Officer (CMO), Sydney Sloan shows how aligning sales and marketing resources on targeting your top accounts work.
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Traditional software organizations have spent the last decade+ adding sales headcount as revenue targets increase, fine-tuning cold calling strategies, and pushing reps "always be closing." But, it’s time to face the harsh reality: the future of a successful go-to-market strategy is product-led. In fact, the most successful IPOs and fastest growing private companies of the past five years all orient themselves around a cost-efficient product-led go-to-market. You have the opportunity to get ahead of the curve and change your sales motion, but only if you commit now to building a product-first organization.
In this session, Devon will discuss:
- How to adapt your organization to a product-first model
- Optimize conversion through stronger prospect engagement with a focus on customer success
- Lead your organization internally to make the shift to Product Qualified Leads
- Redirect spend and maximize output
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
What Happened After SaaS Companies Introduced Free Offerings Last YearOpenView
2020 was the year of free. And 2021 is the year of reaping the rewards. Let's dig into what happened when SaaS companies started to give away their products.
Lessons learned from 3k SaaS Companies - Patrick Campbell, CEO, Price Intelli...SaaStock
Patrick Campbell, CEO, Price Intelligently presented "Lessons learned from 3k SaaS Companies" on the Playbook Stage at SaaStock 2016.
Watch the video here: https://www.saastock.com/blog/view/lessons-learned-from-3k-saas-companies
SaaStock is Europe’s premier Conference for B2B SaaS at RDS, Dublin Ireland in September 2017 www.saastock.com
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
The Current State of SaaS Companies, Subscriptions and Retention in 2021 with...saastr
Leveraging data garnered from twenty three thousand recurring revenue businesses, ProfitWell’s CEO Patrick Campbell shares insights on where the SaaS world sits going into 2021, including benchmarks on how growth and retention faired throughout COVID. He’ll then walk through a tactical playbook on the retention levers the fastest growing SaaS companies are using to accelerate in a market that continues to get denser and more competitive. You’ll leave with specific takeaways to implement or hand off internally - all backed by data on what definitively works.
The SaaS market has changed dramatically in the past two decades, but we haven’t done much to keep up with the changes.
We’ve seen inside more SaaS data than anyone else out there. But here's how we are screwing SaaS up from the Founder and CEO of ProfitWell, Patrick Campbell.
The next evolution of go-to-market is Product Led Growth. Learn about this growth strategy where companies forgo spending large sums of money on traditional marketing and sales activities and instead rely on the product itself to supply a pipeline of satisfied users and ‘hand raisers.'
In his welcoming address at SaaSFest 2017, Patrick Campbell outlines the current state of the subscription economy and emplores everyone to focus on the fundamentals of developing quantified buyer personas and talking to your customers.
3 Revenue and Compliance "Must-haves" to Go from Series A to IPO with TaxJar'...saastr
Don’t get caught off-guard raising your next round or preparing for an IPO. It’s more than just winning customers, it’s about staying ahead of fraud, risk, and compliance. Join us for a conversation about the most overlooked finance and compliance items when scaling your SaaS company.
We all know that the SaaS landscape is ever-changing. That’s precisely why it’s crucial for SaaS businesses to constantly evolve and change their strategies and tactics. But without objective data on what works and what doesn’t, shifting strategies would be mere conjecture.
To help these companies we’re releasing, for the second year in a row, a massive data set that takes a look at what does and doesn’t work when it comes to efficiently growing a SaaS company. This year, we placed special emphasis on the explosion of product led growth – a go-to-market strategy that underpins some of today’s most successful businesses including Atlassian, Dropbox and Expensify. Companies with a product led growth (PLG) strategy exhibit unique financial and operating characteristics like rapid scalability, economic efficiency and outsized investment in technology that enable them to grow at more efficient rates.
Our survey uncovered trends around how fast startups are growing (hint: it’s tough to break in, but the best performers are growing faster than ever), the emergence of SaaS companies all around the world, and early indications of progress on hiring diverse candidates.
The SaaS market is moving rapidly, to the point that we're noticing a hard transition from the first wave of SaaS, which focused on function, infrastructure, etc, to the second wave of SaaS, which is squarely focused on the customer. In this opening presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through the data in the market that's showing we're in a world of transition where we'll need to heed data to properly evolve.
Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy.
Salesloft Chief Marketing Officer (CMO), Sydney Sloan shows how aligning sales and marketing resources on targeting your top accounts work.
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
From the Desk of Nylas' Co-Founder and CTO From 2 to 200: Best Practices and ...saastr
Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture.
In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Traditional software organizations have spent the last decade+ adding sales headcount as revenue targets increase, fine-tuning cold calling strategies, and pushing reps "always be closing." But, it’s time to face the harsh reality: the future of a successful go-to-market strategy is product-led. In fact, the most successful IPOs and fastest growing private companies of the past five years all orient themselves around a cost-efficient product-led go-to-market. You have the opportunity to get ahead of the curve and change your sales motion, but only if you commit now to building a product-first organization.
In this session, Devon will discuss:
- How to adapt your organization to a product-first model
- Optimize conversion through stronger prospect engagement with a focus on customer success
- Lead your organization internally to make the shift to Product Qualified Leads
- Redirect spend and maximize output
How to Win B2B Business in the Age of the Empowered BuyerLorin McCann
Discover frequently overlooked strategies that will tip the scales in your favor as a growth-focused business leader. In this presentation, you'll learn about the era of the empowered buyer, and how our services empower B2B organizations to thrive.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Driving Growth: The Power of the Post-Sales Customer JourneyEngagio
Join Anthony Kennada, Gainsight CMO, and Heidi Bullock, Engagio CMO, to learn how to develop a winning post-sale customer experience to keep your customers happy and coming back for more. We’ll discuss how Customer Success and Marketing teams can work together by owning parts of customer journey to deliver value, increase retention, and generate revenue. Additionally, we will outline how to structure your organization for success, leverage technology to understand customer health and engagement, and deepen relationships with the right programs and processes.
Attend to learn how to:
– Think beyond acquisition and focus on the post-sale customer journey
– Put long-term customer strategies in place for growth
– Gain insights into customer behavior and health through technology
– And much more!
How Organizations Can Focus Sales for Maximum ImpactOpenView
The best PLG businesses have a dirty secret: They all have sales teams. In fact, they’re doubling down on these teams.
But that doesn’t mean their unit economics are going to get any less attractive, or that they’ll build their sales team at the same pace that their lead volume increases.
How are the best companies doing this? Focus. We used to want to build a big funnel to give our sales team plenty of leads—but many of the experts Sam Richard spoke with from InVision, Wistia, Hubspot and more told me that they’re “splitting the funnel,” or narrowing it, to keep their teams laser-focused on the leads that make sense for their business.
Sam just finished a project with an OpenView portfolio company that wanted help identifying ways to keep their sales team focused on the best accounts coming through their free tool. During the course of the work, Sam consulted with experts and pretended to be a lead in order to shape some findings that she would now like to share with the community.
We invite you to check out Sam's findings, best practices and suggestions to rethink how you’re applying sales resources at your own organization. We hope this helps provide some guidance, and we’d love to know how your organization does this or what companies you admire who do this well. Reach out on Twitter or LinkedIn.
Check out the associate Webinar on Demand: https://www.cprime.com/resource/webinars/metrics-that-matter-in-the-boardroom/
Metrics-driven goals are fundamental to building great products. While data, KPIs and OKRs have an impact on most jobs, it is especially true for product teams. In our current situation, product professionals are being challenged to clearly articulate the value of their products and solutions in a language that focuses on outcome vs. output and value created vs. effort spent.
Are you struggling to provide the metrics that matter most for your product or solution? Are you caught in a loop reinventing how to measure the progress and success of your products?
In this webinar, join Mike Smart and Devin Anderson to:
*Explore how to help your product or solution stand out.
*Learn how to combine vision with quantifiable metrics that measure process, progress and value.
*Learn how to use leading metrics, such as usage and adoption, to impact product performance and business outcomes.
You’ll leave with real life strategies for using your data super powers for the good of your product.
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
How to Scale with Usage-Based Pricing with Kyle Poyar from OpenViewOpenView
Usage-based pricing (UBP), also known as consumption-based pricing, is a pricing model that enables customers to pay for a product according to how much they use it. The metric used to measure usage corresponds to how the customer is extracting value from the product. UBP is becoming increasingly prevalent within SaaS, replacing more traditional subscription- and seat-based pricing models. Learn more at https://openviewpartners.com/blog/
Investment banks can provide a tremendous amount of value to your business. This might be most clear when it comes to assisting with a sale process or preparing for an IPO, but advice and guidance often begins well before a transaction.
You don’t need to be actively pursuing an exit to begin speaking with banks. Building relationships early on can provide perspective on who would be the best partner down the road, and are often great resources before engaging as well.
Read more at https://openviewpartners.com/blog/
A common problem facing startup founders is how to adequately fund their businesses from inception through profitability.
Many rely on equity raises to climb up the J-curve, but the dilution that results is often a hefty price to pay. Fortunately, that isn’t the only option.
Venture debt is a potentially attractive alternative that founders tend to under-utilize. Whether you’re looking for a source of growth capital with minimal dilution, a way to extend your runway between equity financings, or both, venture debt is an important component of the capital structure for many venture-backed startups.
What’s best is that you don’t need to be an expert in debt financing to make venture debt work for your business. What you do need to understand, however, is how and when to access the venture debt markets.
Read more here: https://openviewpartners.com/blog
11 PLG Principles for the Age of Connected Work from OpenViewOpenView
We’re often asked “How do we become PLG?” While there is no one way to PLG, we have accumulated a number of principles below to guide entrepreneurs. Building upon our inaugural post on what is PLG, we are launching our PLG principles for the Age of Connected Work. Public company PLG leaders like Datadog, Snowflake and HubSpot have adopted at least nine of the principles and are rewarded with outsized valuations–more on that later.
You don’t need to adopt all 11 principles to be PLG, but use as many as are applicable for your market to build a defensible competitive advantage for your business and win in the long-term. Start by embracing the Build principles; otherwise you’ll be optimizing from a shaky foundation. Then layer on Deliver and Monetize principles to amplify your efforts.
Read more at https://openviewpartners.com/blog/age-of-connected-work/
Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product.
Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?”
We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space.
It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. Developers are a tough crowd, their time is extremely valuable, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing.
The Recession Planning Framework for StartupsOpenView
We are “officially” entering a recession. That’s likely not a surprise to hear.
For SaaS companies, a recession is defined by a few things:
Churn increases (big time)
ARR growth decreases (big time)
Cash burn feels like bleeding out (big time)
Runway is king
You’ve probably read this same kind of advice in many doom and gloom posts over the last month or so.
But how do you turn these high-level truths into practical action?
I put together this Recession Planning Framework based on how I have seen the best SaaS CEOs leading through this crisis.
I hope that it makes planning during this uncertain time feel less like summoning a crystal ball and more like navigating with a map .
This framework is meant to help you develop the map so you can then focus on navigation.
Step up. Lean in. Be strong. Make decisions. Move forward.
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
Over the past few decades, buyer power shifted from the executive to the end user. OV's Kyle Poyar explains how this shift occurred and how product led growth is how you adapt.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
17 SaaS marketing experts weigh in on growthOpenView
Edward Ford, host of the popular Growth Hub Podcast, shares lessons on growth marketing from 17 key marketing leaders. View the full post here: openview.vc/growth-interviews.
What mistakes to sales leaders most often encounter when building outbound sales teams and models? Liz Cain, Partner at OpenView, and former sales leader at NetSuite, explains.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.