This document summarizes the results of a search engine optimization campaign for a digital agency. Through keyword research, optimizing web content and metadata, developing landing pages, link building, and using analytics, the SEO efforts increased the client's monthly visitors from 621 to 5,768 and monthly revenue from €508 to €12,631 over 6 months. The campaign was successful in driving organic search traffic and converting those visitors to revenue without advertising spending.

1. Search engine optimization (case 2)

2. WIJS
digital agency

3. Tweet-style Summary
‣ digital agency
‣ everything online
‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...
‣ 54 FTE (june 2012)
‣ focused on results (sales, leads, conversions)
‣ strong methodology - user centered approach
‣ integrated process and teams

5. Process

6. Operate

7. Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!

8. Traffic

9. Search engine optimization

10. Goal
‣ B2C
‣ bring more visitors to the website
‣ focus on converting visitors (buyers!)
‣ without spending advertising budget (focus on SEO)
‣ before: buying visitors via SEA & referrals
‣ no focus on SEO before
‣ goal: more revenue

11. Search engine optimization

12. Search engine optimization

13. Search engine optimization

14. Search engine optimization
July 2012 compared
to January 2012.

15. Search engine optimization

16. Search engine optimization
from 621 to
5.768 total
monthly visitors

17. Search engine optimization
from 621 to
5.768 total
monthly visitors

18. Search engine optimization
from 621 to
5.768 total
monthly visitors
from € 508 to € 12.631
total revenue

19. What we did
‣ keyword research focussed on B2C
‣ writing webcopy & metadata
‣ develop landing pages based on keyword research
‣ optimise content rest of website
‣ coordinate technical adaptations site with webbuilder
‣ strategic linkbuilding
‣ using Google Analytics

20. What we did
‣ bring in more organic traffic (SEO)
‣ uplift the quality of that traffic

21. Search engine optimization
Build up results from
organic search (SEO).

22. Search engine optimization
Build up results from
organic search (SEO).

23. Search engine optimization
Build up results from
organic search (SEO).
from no visitors to 4.772
monthly SEO visitors

24. Search engine optimization
Build up results from
organic search (SEO).
from no visitors to 4.772
monthly SEO visitors

25. Search engine optimization
Build up results from
from no revenue to € 6.304
organic search (SEO).
monthly SEO revenue
from no visitors to 4.772
monthly SEO visitors

26. Result:

27. Search engine optimization
On our way to produce € 10.000
monthly revenue out of nothing.

28. Process

29. We will make you awesome in digital.
We deliver strategy, execution and tools to help
you score in digital.

30. Questions?

31. Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.be
info@wijs.be
BE 0473.071.275