Wijze Case: SEA

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Wijze Case: SEA

  1. 1. Search engine advertising
  2. 2. WIJSdigital agency
  3. 3. Tweet-style Summary‣ digital agency‣ everything online‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...‣ 54 FTE (june 2012)‣ focused on results (sales, leads, conversions)‣ strong methodology - user centered approach‣ integrated process and teams
  4. 4. Process
  5. 5. Operate
  6. 6. OperateTraffic SEO, SEA, social advertising, affiliate marketing...Optimize analytics, A/B testing, continuous development...Engage social media, e-mail marketing...integrated approach!
  7. 7. Traffic
  8. 8. Search engine advertising
  9. 9. Search engine advertising
  10. 10. Search engine advertising 1 month of data, compared with same month last year.
  11. 11. Search engine advertising
  12. 12. Search engine advertising 37% more revenue
  13. 13. Search engine advertising 37% more revenue
  14. 14. Search engine advertising 37% more revenue with 15% less budget
  15. 15. What we did‣ develop and roll out adwords campaign structure‣ keyword research‣ set up content network and remarketing campaigns‣ testing with different ads‣ increase ROI based on analytics data‣ set up ad planning based on conversion data
  16. 16. Search engine advertising
  17. 17. Search engine advertising
  18. 18. Search engine advertising
  19. 19. Search engine advertising 1 million euro more revenue
  20. 20. Search engine advertising 1 million euro more revenue
  21. 21. Search engine advertising 1 million euro more revenue with the same budget
  22. 22. How?
  23. 23. Search engine advertising
  24. 24. Search engine advertising
  25. 25. Search engine advertising Average value from €172 to €182
  26. 26. Search engine advertising Average value from €172 to €182
  27. 27. Search engine advertising Average value from Conversion rate €172 to €182 from 9% to 13%
  28. 28. Search engine advertising Average value from Conversion rate €172 to €182 from 9% to 13%
  29. 29. Search engine advertising Average value from Conversion rate €172 to €182 from 9% to 13%6% less visitors...
  30. 30. Search engine advertising Average value from Conversion rate €172 to €182 from 9% to 13%6% less visitors...
  31. 31. Search engine advertising Average value from Conversion rate €172 to €182 from 9% to 13%6% less visitors... CTR from 4,21% to 1,73%...
  32. 32. Search engine advertising Average value from Conversion rate €172 to €182 from 9% to 13%6% less visitors... CTR from 4,21% Less but better to 1,73%... visitors!
  33. 33. Why SEA?
  34. 34. Search engine advertising
  35. 35. Search engine advertising Every visitor costs €0,23.
  36. 36. Search engine advertising Every visitor costs €0,23.
  37. 37. Search engine advertising Conversion rate (SEA visitors only) is 10%. Every visitor costs €0,23.
  38. 38. Search engine advertising Conversion rate (SEA visitors only) is 10%. 1 in 10 visitors buys something. Every visitor costs €0,23.
  39. 39. Search engine advertising Conversion rate (SEA visitors only) is 10%. 1 in 10 visitors buys something. 1 buyer costs €2,3. Every visitor costs €0,23.
  40. 40. Search engine advertising Conversion rate (SEA visitors only) is 10%. 1 in 10 visitors buys something. 1 buyer costs €2,3. Every visitor costs €0,23.
  41. 41. Search engine advertising Is margin on average Conversion rate (SEA sale higher than €2,3? visitors only) is 10%. 1 in 10 visitors buys something. 1 buyer costs €2,3. Every visitor costs €0,23.
  42. 42. Search engine advertising Is margin on average Conversion rate (SEA sale higher than €2,3? visitors only) is 10%. If yes: start 1 in 10 visitors with SEA! buys something. 1 buyer costs €2,3. Every visitor costs €0,23.
  43. 43. Process
  44. 44. We will make you awesome in digital.We deliver strategy, execution and tools to helpyou score in digital.
  45. 45. Questions?
  46. 46. Wijs bvbaVoorhavenlaan 31/39000 GENT09 335 22 8009 330 09 83http://wijs.beinfo@wijs.beBE 0473.071.275

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