SlideShare a Scribd company logo
DIGITAL
MARKETI© Deepak Kapure
SEARCH ENGINE
OPTIMIZATION
• Search engine optimization (SEO) is the
process of affecting the visibility of
a website or a web page in a search
engine's natural or un-paid (organic)
search results.
• On Page SEO (URL,
Page Title, Keywords,
Images, Content, Internal
links, Page rank etc.)
• Off Page SEO (Social
bookmarking, Articles,
Blogs, Press release,© Deepak Kapure
SEARCH ENGINE
MARKETING
• Promotion
of websites by
increasing their visibility
in search engine by
promotion or
optimization
• Potential Customers
onlySEO PPC
© Deepak Kapure
GOOGLE ADWORDS &
ANALYTICS
• Google AdWords is an online
advertising service that places advertising
copy at the top, bottom, or beside, the list
of search results Google displays for a
particular search query.
• Google Analytics is a service offered
by Google that generates
detailed statistics about a website's traffic
and traffic sources and measures
conversions and sales© Deepak Kapure
SOCIAL MEDIA
MARKETING
• Social Media is the
technology that
connects people,
whether to share
content or just to chat.
• Social media
marketing is the
process of
gaining website
traffic or attention© Deepak Kapure
ADVANTAGE OF SMM
Find
Convert
Keep
• It is electronic word of
mouth that consumers
share via the Internet
• Appears to be trusted
source
• Branding
• Strong Customer
Relationship
• More opportunities to
Convert © Deepak Kapure
E-MAIL MARKETING
• Email marketing is
promoting products
through the use of email
• Email Service Provider
e.g. Mail chimp
• Customized target
audience
• Low Cost
• Call to action
E-mail
Opt-In Transaction Promotional
© Deepak Kapure
SOCIAL MEDIA MONITORING
• It is an active tracking of social media
channels for information about a company
or organization, usually tracking of
various social media content
• Quantifying social media
• Brand Insights & Sentiment Analysis
• Tools: Hootsuite, TweetDeck,
Social Mention, TweetReach
© Deepak Kapure
FEATURES OF SM
MONITORING
• Real time updates and mentions of
your brand
• Early detection of potential reputation
issues
• Immediate attention and response to
negativity
• Promotion and encouragement of
favourable mentions
© Deepak Kapure
Thank You
© Deepak Kapure

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Digital marketing by deepak

  • 2. SEARCH ENGINE OPTIMIZATION • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's natural or un-paid (organic) search results. • On Page SEO (URL, Page Title, Keywords, Images, Content, Internal links, Page rank etc.) • Off Page SEO (Social bookmarking, Articles, Blogs, Press release,© Deepak Kapure
  • 3. SEARCH ENGINE MARKETING • Promotion of websites by increasing their visibility in search engine by promotion or optimization • Potential Customers onlySEO PPC © Deepak Kapure
  • 4. GOOGLE ADWORDS & ANALYTICS • Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. • Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales© Deepak Kapure
  • 5. SOCIAL MEDIA MARKETING • Social Media is the technology that connects people, whether to share content or just to chat. • Social media marketing is the process of gaining website traffic or attention© Deepak Kapure
  • 6. ADVANTAGE OF SMM Find Convert Keep • It is electronic word of mouth that consumers share via the Internet • Appears to be trusted source • Branding • Strong Customer Relationship • More opportunities to Convert © Deepak Kapure
  • 7. E-MAIL MARKETING • Email marketing is promoting products through the use of email • Email Service Provider e.g. Mail chimp • Customized target audience • Low Cost • Call to action E-mail Opt-In Transaction Promotional © Deepak Kapure
  • 8. SOCIAL MEDIA MONITORING • It is an active tracking of social media channels for information about a company or organization, usually tracking of various social media content • Quantifying social media • Brand Insights & Sentiment Analysis • Tools: Hootsuite, TweetDeck, Social Mention, TweetReach © Deepak Kapure
  • 9. FEATURES OF SM MONITORING • Real time updates and mentions of your brand • Early detection of potential reputation issues • Immediate attention and response to negativity • Promotion and encouragement of favourable mentions © Deepak Kapure