The document discusses the growing popularity of Instagram among retailers, highlighting the platform's high engagement rates with visual content outperforming videos. It notes that over 80% of the Interbrand 100 companies are active on Instagram weekly, with significant statistics illustrating the benefits of using hashtags and location tags in posts to enhance engagement. The text points out that Instagram is an essential platform for marketing, as consumer usage continues to rise, particularly among millennials.

1. 10 Most Popular Retailers on Instagram
by Follower Count
Brought to you by:
Visual Content on Instagram Performs
Well Because...
Photos See More Average Engagement Than Videos
Your Costumers Will Respond Better to Visuals Because...
Eye Opening Statistics
4.2
www.nutmegtech.com
Visuals are
processed
60,000 times
faster in the
brain than
text
Needs to be Active on
INSTAGRAM’S USER BASE & ENGAGEMENT IS MASSIVE
BRANDS ARE TAKING NOTICE
THE NUMBER OF ACTIVE BRANDS IS INCREASING
INSTAGRAM’S ENGAGEMENT CONTINUES
TO INCREASE
AVERAGE ENGAGEMENT PER COST
PEOPLE REMEMBER
Why Your Business
100%
80%
60%
40%
20%
0
2012 2013 2014 2015
Active Account
(Posted During
Report Period)
Active Account
(Posted During
Report Period)
1+ Posts
per Week
10,000+
Followers
100,000+
Followers
Over 80% of the Interbreed 100 companies are active on
Instagram on a weekly basis.
Photo
Video
0
5000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Average
engagement
per photo
Average
engagement
per video
of Interbrand
100 Companies now have
Instagram accounts
90%
0
5000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Average of all posts: 31,827
U.S. Consumers Are Flocking to Instagram
Engagement per Post Has Grown at a
Rate of 53% Year-over-Year
Is Instagram currently part of your social media marketing strategy?
If not, you are missing a HUGE opportunity!
90%
40% 93%
of all human communication
is nonverbal
of people will respond better to
visual information than plain text
of information transmitted
to the brain is visual
80%
of what
they see
10%
of what
they hear
20%
of what
they read
Posts that include both a hashtag and a location tag over-index engagement averaging
43,061 Likes and comments each. Posts with multiple hashatgs a;so perform better than
average.
Posts with
hashtags and
location tag
Posts with
two hashtags
Posts with
three
hashtags
Posts with
no hashtags
Posts with
five or more
hashtags
Posts with
four hashtags
Posts with
one hashtags
Sources:
https://www.instagram.com/press
https://simplymeasured.com/blog/5-instagram-stats-you should-pay-attention-to-now/
https://get.simplymeasured.com/rs/simplymeasured/images/instagramstudy2014Q3.pdf
https://www.I2inc.com/research/instagram-2014
https://www.marketdomainmedia.com/power-visual-content-infographic/
https://www.marketdomainmedia.com/increase-visual-contentengagement-inforgraphic-
https://www.emarketer.com/article/filtered-photos-still-brnds-instagram-g0-to/1012238
https://www.pewinternet.org/2015.01/09/social-media-update-2014/
https://expanderramblings.com/index.pgp/important-instagram-stats/
https://searchenginewatch.com/2016/04/20/23-stats-amd-facts-about-instagram/
Engagement per post by Content Type
Billion
Likes Daily
95+ Million
Daily Photos/Videos
210,000 photos
Posted Every Minute
300+ Million
Daily Active Users
500+ Million
Monthly Active Users
More than half of all
Millennials use
Instagram EVERY day.
Gender split is almost
identical, with 51% male
users, and 49% female.
Almost 30% of the total
U.S population uses
instagram.
More than 77 million U.S
users are active on Instagram
at least once a month, with
that number expected to
increase to more than 100
million by 2018.
73%of brands post at least one photo
or video weekly on instagram.
54%of brands are promoting their
instagram account through
custom facebook tabs
163%
100K
The number of brands
with more than
followers has grown by
in just two years