Using Instagram to Market Your Business

1. #INSTAGRAM101
Using Instagram
to Market your
Small Business

2. Identifying your Ideal Client

3. BRANDING|MARKETING
THE IDEAL
CUSTOMER
Woman
Married (maybe children)
Homeowner
24-49
Some College, College Graduate
Median Income >$50k
the basics

4. BRANDING|MARKETING
THE IDEAL
CUSTOMER
-wants a unique shopping experience
-to be inspired when she shops
-wants higher quality items at reasonable
prices
-she’s sophisticated but practical
-prefers a simple neutral wordrobe
interests: healthy eating, self improvement,
home decor
dig deeper

5. Who is using Instagram?
• Instagram has over 800 million monthly active users
• 59% of those users login to the app each day
• Only Facebook and YouTube have more users
• 38% of Women in the US and 26% of men use Instagram
• 59% of users are under the age of 30, the second largest
group of users are 30-49 year olds
• 70% of Instagrammers have post secondary education

6. Business Profile
Stats
• There are over 25 million business profiles
on Instagram
• 80% of Instagrammers follow at least one
business profile
• In a study of top brands on Instagram it
shows they post on average 4.9 times per
week
• 75% of Instagram users take action after
visiting a post
@graced_home

7. Instagram is
all about
the images
@craveinteriors
@amberfillerup

8. the
curated
feed
T E L L I N G
T H E
S T O R Y

9. So, should you use Instagram
to market your business?
• Is your brand represented well by images and
branding?
• Is your ideal client likely to use Instagram and engage
with your posts?
• Are you able to be consistent with posting (1-2 images
per day)?
• Do you have time to engage and interact with your

10. The Algorithm:
• Much like Facebook Instagram does not publish posts in
chronological order - it utilizes an algorithm which highlights
posts that have high engagement
The algorithm is based on:
• TIMING OF THE POST: how recently it was
posted
• ENGAGEMENT:
likes/comments/bookmarks/tags/mentions
• PREVIOUS INTERACTIONS WITH THAT
ACCOUNT: (aka your best friend is likely to
pop to the top of your screen if you often
like their posts

11. Business vs. Personal Account
Vs.
Pros and Cons

12. the Business Profile
Analytics or “Insights”
• Impressions - The number of times your ads were on-
screen.
• Reach - The number of unique accounts who viewed
your posts and stories
• Website Clicks - The number of clicks to links you've
included in your business profile description
• Profile Visits - The number of times an account clicks
on your username (to visit your profile)

13. the Business Profile
Analytics or “Insights”

14. Adds buttons to easily contact your
business, e-mail or find directions
the Business Profile
Allows your website to appear

15. Should I have a business +
a personal account?

16. Watch out for the
“follow/unfollow” trap
those “followers”are not
your real
Tribe
TIPS + TRICKS

17. TIPS + TRICKS
• Consistency is KEY (post 1-2 times per
day)
• Always ask your audience to take ACTION
+ invite them to engage (like, comment,
bookmark or message)
• Remember QUALITY not quantity matters
• Use Hashtags

18. Image1.1-Loremipsumdolorsitamet.
How can I help?