This document outlines why businesses need social media. It notes that 2/3 of internet users are on social networks and over 750 million people use Facebook. It also states that 78% of internet users look online for goods and services, and a visitor from social media is 10 times more likely to make a purchase. The document recommends that social media can get a business's message out faster, improve branding and awareness, and boost direct marketing and sales by driving web traffic and connecting with customers.