This document discusses creating effective visual content such as infographics. It emphasizes that visuals are important because people can only process a small fraction of the messages they receive, and the average attention span is short. It recommends focusing on story, data, and design when creating visual content. Stories should drive the visual, it should be based on good data and analysis, and the design must support the narrative. The document also provides examples of types of content that can be visualized and discusses using the Visually platform to collaborate with designers and creatives on projects.

1. Creating Great Infographics & Visual Content
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+ WHY VISUAL CONTENT?+
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KEYS TO SUCCESSFUL
VISUALIZATION
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WHAT CAN YOU VISUALIZE?+
THE VISUALLY MODEL+

3. Who is Visually?
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“The world’s leader in
scaled content creation”

4. Why visuals?
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5. There's a lot of noise out there.!
Trillions of messages.
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And we can only process
a fraction of them.

7. 12 secondsAVERAGE ATTENTION SPAN
OF AN ADULT IN 2000
8 secondsAVERAGE ATTENTION SPAN
OF AN ADULT IN 2012
9 secondsAVERAGE ATTENTION SPAN
OF A GOLDFISH
Source: http://www.statisticbrain.com/attention-span-statistics/
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8. This means that your stories
and insights have to move
quick,or risk being lost.
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9. That’s where visuals come in.
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10. Source: Eric Jensen, Brain-Based Learning: The New Paradigm of Teaching, 1996
90%
90% of all information that
comes to our brain is visual.
visual messages per
hour may be received
by the brain
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36,000Up to
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A picture is worth a thousand words.

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THIS IS A PICTURE OF A BLUE BIRD
SITTING IN A TREE.
THE BIRD IS LOOKING TO THE RIGHT.
THE LEAVES OF THE TREE ARE
ORANGE, RED, YELLOW AND GREEN.
IT IS AUTUMN.

13. Infographics & visual content can
help make sure your audiences
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with you and your brand.
SEE, HEAR, AND ENGAGE

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But information design is not easy.

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Common Problems
PRETTY DESIGN BUT LACKS NARRATIVE /
STORYTELLING+
NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA+
NO EXPERTISE IN INFORMATION DESIGN+
GOAL OF GRAPHIC IS UNCLEAR
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3 Keys to a Successful
Infographic/Visualization
STORY DATA DESIGN

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It’s all about the story.
STORY
visual.ly/what-are-odds visual.ly/food-waste-story-excess

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DATA
Good data + analysis.
Source: http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/

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DESIGN

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THERE’S ONE MORE KEY TO A
GOOD VISUALIZATION…

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THOUGHT LEADERSHIP,
EXPLORING STORIES/DATA
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VISUAL.LY/INNOVATION-TIMELINE/
SOCIAL, VIRAL, SEO
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VISUAL.LY/TIE-DIY
FINDING NEW STORIES IN DATA,
SOCIAL/VIRAL
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VISUAL.LY/STARTUP-UNIVERSE
THE STRATEGY IT FITS INTO.

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What can YOU visualize?
ANALYZED DATA ON CLIENTS (CORRELATE THE
EFFECT)+
CASE STUDIES, WHITEPAPERS, BLOG POSTS,
TRAINING DOCS, FACT SHEETS+
“THE JOURNEY OF”
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HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/

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For example:
startupweekend.org/wp-content/blogs.dir/1/files/2013/04/Impact-Report-Guide-TEST-42C-4_11.pdf

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INDUSTRY FORUMS, BULLETIN BOARDS,
SOCIAL CONVERSATION+
QUORA+
Find conversations, and research
USE SEO/SEM RESOURCES INTERNALLY, OR BUILD
USING GOOGLE TRENDS, VISUAL.LY TRENDS+

25. TextThousands of the world's best designers,
journalists, developers, and other creatives,
all carefully curated and on one easy to
use, on-demand marketplace/project
platform.
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The model
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Working together, better.

27. Text
Data Journalism Handbook
starting point for storytelling/insights
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Content Marketing Institute (CMI)
starting point for content strategy
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RESOURCES
blog.visual.ly
(inspiration, ideas, best practices)

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Joe Cardillo
Product / Marketing / Content
@joecardillo