Infographics are visual representations of information that present complex data quickly and clearly. They are effective marketing tools for small businesses, as surveys show they are shared widely on social media and help position the business as an expert. Infographics attract attention visually and are easy to understand, helping businesses spread their message and drive traffic to their website.

1. For Small Business Owners
What are Infographics and how do they
benefit your business?

2. Infographics are graphic visual
representations of information, data or
knowledge. These graphics present
complex information quickly and clearly
(Doug Newsom & Haynes 2004)

3. Statistics from Social Bookmarking
sites reveal that since 2007
Infographics on Digg alone have
increased by 250 times

4. A recent IDG survey revealed that Infographics are the
fastest rising content type on the web.
The Survey found that Infographics are used for marketing
by 20% of B2B companies.

6. The majority of respondents who use
Infographic marketing say the content is
effective for marketing.

7. They are visually compelling and attractive.
People value something that is attractive.

8. Infographics are very easy to scan and view. They
are also easy to read and people can
understand much better if they view an
Infographic.

9. Infographics can also become viral in a short space
of time. People are most likely to post these on
social networking sites,e.g. Pinterest and
Facebook

10. Infographics can also easily be embedded onto
Wordpress websites and blogs. You can use a
code to paste onto your website which creates a
link from their website to yours

11. Infographics can provide worldwide global
coverage, in contrast to local print media.

12. Infographics will allow you to spread your brand’s
message in a positive way.

13. The more people “share” and “click” on your
Infographic you can direct traffic to your website

14. By using an Infographic you will able to put yourself
as the expert, thus giving more recognition for
your business.

18. April & June GmbH
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