Sales and marketing alignment is important for driving revenue growth. It requires both teams to define common terms like leads, set shared goals around the sales funnel, use lead scoring to qualify leads, structure roles to move leads through the process, and create service level agreements to ensure leads are followed up on in a timely manner. Doing this aligns the teams, streamlines the sales process, and increases revenue.
Meagen Eisenberg, VP of Demand Generation at Docusign and Robert J. Moreau, CEO, Zyphias Group discuss sales and marketing alignment, the customer journey and key best practices with Docusign client examples and tips. Moderated by Chanin Balance, CEO of Mobilepaks.
7 Methods to Get your Sales and Marketing Teams Aligned InfographicInsideView
Learn what separates leaders from laggards. Then discover 7 best practices these leading B2B businesses follow to achieve sales and marketing alignment.
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
Sales + Marketing Alignment: Breaking Down Silos for SuccessClevelandHUG
Cleveland HubSpot User Group's May 7, 2015 presentation on how alignment sales and marketing (Smarketing) can delight customers and drive performance. Tips include how to restructure and communicate between teams, rely on data and utilize technology to achieve organizational goals.
Meagen Eisenberg, VP of Demand Generation at Docusign and Robert J. Moreau, CEO, Zyphias Group discuss sales and marketing alignment, the customer journey and key best practices with Docusign client examples and tips. Moderated by Chanin Balance, CEO of Mobilepaks.
7 Methods to Get your Sales and Marketing Teams Aligned InfographicInsideView
Learn what separates leaders from laggards. Then discover 7 best practices these leading B2B businesses follow to achieve sales and marketing alignment.
In this on-demand seminar HubSpot and BrainSell provide actionable tips to create a Smarketing (Sales + Marketing) approach to automating your business and revenue growth.
Sales + Marketing Alignment: Breaking Down Silos for SuccessClevelandHUG
Cleveland HubSpot User Group's May 7, 2015 presentation on how alignment sales and marketing (Smarketing) can delight customers and drive performance. Tips include how to restructure and communicate between teams, rely on data and utilize technology to achieve organizational goals.
Rethinking Sales and Marketing alignment: [How Marketing will help close deals]CRMT Digital
Better Marketing and Sales alignment improves profits, customer services and internal relationships. Most organisations have already realised that traditional business unit divisions hinder more than they help and are now seeking to improve internal relationships between departments. For successful alignment between Marketing and Sales, employees need to be empowered by technology.
How A 'One Team' Mindset Fuels Revenue Growth in 2021Sales Hacker
Macaroni and cheese. Bacon and eggs. Sales and marketing.
All of them should make the perfect team. But somewhere along the line, sales and marketing teams developed deep-rooted differences that need resolution. As organizations grow, this rift widens as the two teams act like two different organizations that plan, execute, and optimize two separate processes for the same buyer.
To develop a deeper understanding, we interviewed 1200+ global sales and marketing professionals - the largest-ever survey on sales and marketing alignment.
Learn from Stephen Pacinelli, Chief Marketing Officer at BombBomb and Brogan Taylor, Head of Enterprise Sales at Freshworks as they discuss the findings and share tactical ways to align the two in order to drive revenue and collaboration.
SMARKETING presented by Bill Faeth, CEO of Inbound Marketing Agents in Nashville, TN
At it's core, Smarketing is fairly simple. It is the alignment of Sales and Marketing around common goals like pipeline and sales quotas which require's visibility into each other's goals and progress. Bill Faeth, founder and CEO of Inbound Marketing Agents, will walk you through the 5 Steps to Integrate Smarketing into your business.
1. Speak the same language
2. Set up a closed-loop reporting
3. Implement a service level agreement
4. Maintain open and consistent communication
5. Rely on data
Sales And Marketing Alignment PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales And Marketing Alignment Powerpoint Presentation Slides. Our topic specific Sales And Marketing Alignment Powerpoint Presentation Slides presentation deck contains twentytwo slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Top10 Sales Transformation Keys to SuccessDSG Consulting
We’ve watched hundreds of B2B organizations succeed as well as fail at Sales Transformation. Sales Transformation cannot happen in organizations where leaders underestimate the level of change required or underinvest in Sales. Here’s our Top 10 list of how to get change management with Sales Enablement right.
This Mindmatrix presentation on sales enablement offers a step-by-step process for enabling your direct sales teams. Watch this presentation to learn-
-Why is sales enablement is so important?
-What does direct sales enablement involve?
-Why is it time to move beyond traditional marketing automation and CRMs?
-What are the 12 steps to holistic sales enablement
Sales enablement technology has been making big waves in the B2B space recently. But do you know how to get the most ROI from your investment? Learn 10 ways that sales enablement can add value to sales and marketing processes and impact the bottom line!
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
4 Ways Measurement is Making Sales & Marketing Smarter About Their BuyersBrightFunnel
This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case examples and best practice models, this session will examine how to:
Align and structure your sales and marketing team around measurements that matter;
Analyze each stage of the customer journey can help accelerate revenue;
Track ABM initiatives across both sales and marketing; and
Enable your sales reps to win by providing them with real-time opportunity analyses.
Dan Tyre talking about Sales Enablement at our virtual Solent HUG (HubSpot User Group) recently. It was great to see so many enthusiastic and engaged attendees at the webinar.
The feedback so far has been fantastic.
We look forward to inviting you to the next one in due course and we plan to run them at least quarterly.
Please visit our chapter and keep an eye on upcoming events:
https://bit.ly/39DyZN6
#SolentHUG
Best wishes
Sam (Solent HUG team).
Sales and Marketing Alignment - The Secret Ingredient to More RevenueRichard Hatheway
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
Rethinking Sales and Marketing alignment: [How Marketing will help close deals]CRMT Digital
Better Marketing and Sales alignment improves profits, customer services and internal relationships. Most organisations have already realised that traditional business unit divisions hinder more than they help and are now seeking to improve internal relationships between departments. For successful alignment between Marketing and Sales, employees need to be empowered by technology.
How A 'One Team' Mindset Fuels Revenue Growth in 2021Sales Hacker
Macaroni and cheese. Bacon and eggs. Sales and marketing.
All of them should make the perfect team. But somewhere along the line, sales and marketing teams developed deep-rooted differences that need resolution. As organizations grow, this rift widens as the two teams act like two different organizations that plan, execute, and optimize two separate processes for the same buyer.
To develop a deeper understanding, we interviewed 1200+ global sales and marketing professionals - the largest-ever survey on sales and marketing alignment.
Learn from Stephen Pacinelli, Chief Marketing Officer at BombBomb and Brogan Taylor, Head of Enterprise Sales at Freshworks as they discuss the findings and share tactical ways to align the two in order to drive revenue and collaboration.
SMARKETING presented by Bill Faeth, CEO of Inbound Marketing Agents in Nashville, TN
At it's core, Smarketing is fairly simple. It is the alignment of Sales and Marketing around common goals like pipeline and sales quotas which require's visibility into each other's goals and progress. Bill Faeth, founder and CEO of Inbound Marketing Agents, will walk you through the 5 Steps to Integrate Smarketing into your business.
1. Speak the same language
2. Set up a closed-loop reporting
3. Implement a service level agreement
4. Maintain open and consistent communication
5. Rely on data
Sales And Marketing Alignment PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales And Marketing Alignment Powerpoint Presentation Slides. Our topic specific Sales And Marketing Alignment Powerpoint Presentation Slides presentation deck contains twentytwo slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond!
Key takeaways:
Increase pipeline through tighter sales and marketing alignment
Execute a winning content marketing strategy
Convert more leads through stronger lead management process
Top10 Sales Transformation Keys to SuccessDSG Consulting
We’ve watched hundreds of B2B organizations succeed as well as fail at Sales Transformation. Sales Transformation cannot happen in organizations where leaders underestimate the level of change required or underinvest in Sales. Here’s our Top 10 list of how to get change management with Sales Enablement right.
This Mindmatrix presentation on sales enablement offers a step-by-step process for enabling your direct sales teams. Watch this presentation to learn-
-Why is sales enablement is so important?
-What does direct sales enablement involve?
-Why is it time to move beyond traditional marketing automation and CRMs?
-What are the 12 steps to holistic sales enablement
Sales enablement technology has been making big waves in the B2B space recently. But do you know how to get the most ROI from your investment? Learn 10 ways that sales enablement can add value to sales and marketing processes and impact the bottom line!
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
4 Ways Measurement is Making Sales & Marketing Smarter About Their BuyersBrightFunnel
This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case examples and best practice models, this session will examine how to:
Align and structure your sales and marketing team around measurements that matter;
Analyze each stage of the customer journey can help accelerate revenue;
Track ABM initiatives across both sales and marketing; and
Enable your sales reps to win by providing them with real-time opportunity analyses.
Dan Tyre talking about Sales Enablement at our virtual Solent HUG (HubSpot User Group) recently. It was great to see so many enthusiastic and engaged attendees at the webinar.
The feedback so far has been fantastic.
We look forward to inviting you to the next one in due course and we plan to run them at least quarterly.
Please visit our chapter and keep an eye on upcoming events:
https://bit.ly/39DyZN6
#SolentHUG
Best wishes
Sam (Solent HUG team).
Sales and Marketing Alignment - The Secret Ingredient to More RevenueRichard Hatheway
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
Smarketing
The ability to bring marketing-qualified leads (MQL) and sales-qualified leads (SQL) together through a process that measures, grades and follows up on possible leads for your business.
14th Alex Marketing Club (Smarketing) by dr. Amir HassanMahmoud Bahgat
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
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جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
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Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
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《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
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جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
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6 ways to achieve sales and marketing alignment throughout the buyer's journeyxoombi
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single buyer's journey, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
Sales is an area where many companies find the outcomes belie investments and outcomes. Many companies attempt sales transformation in a piece-meal fashion. In this paper, we discuss the framework for sales transformation and five fundamental levers of sales transformation.
Sales White Paper: Sales Leadership Whatever The WeatherAltify
This White Paper discusses Sales Leadership. It introduces perspectives, ideas, measurements and tools to help Sales Leaders succeed in both buoyant and challenging trading conditions. The chief take-away from this paper is that there are key things sales leaders should be focused on regardless of the economic environment.
Self Assessment for Driving Revenue GrowthThe Naro Group
I often get called into an organization when revenue growth stalls. I start at a high level to discover where there are missing links and broken pieces within the sales organization to determine what’s needed to get back on track. What I’ve outlined below will give you a starting point for assessing your own organization's sales effectiveness gaps and what you might want to focus on in terms of sales readiness and sales enablement activities.
Sales and Marketing Alignment - The Secret to More RevenueRichard Hatheway
This article will explain what Sales and Marketing alignment is, explain the benefits of Sales and Marketing alignment, and provide best practices to help more fully align your Sales and Marketing departments.
How marketers can earn respect at the revenue tableAnene Wealth
How would a 10% increase in your marketing budget affect the profitability of your company?
If you can’t answer that question, budget meetings probably aren’t your favorite part of the job. When you walk into your CEO’s office, maybe you bring activity reports, industry awards, examples of jobs well done…but does she care enough to increase —
8 Critical Success Factorsfor Lead GenerationGil.B
Until now, "lead generation" was associated with direct mail campaigns, sometimes supported by a flashy website, sporadic trade show appearances, intense email blasts or stabs at telemarketing, but with very little, if any, special attention brought to bear on the complex sale.
Meanwhile, marketers are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity.
A flood of ordinary, low-quality leads doesn\'t mean better sales - so why waste your time? The challenge is to adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers.
Sales casualty analysis: why sales numbers do not happen and what to do to ge...Browne & Mohan
Despite significant investment in resource and infrastructure, many companies suffer from long sales cycles, lack of funnel, targets missed by miles and very low closure rate. Reasons for poor sales numbers are common across industries. In this white paper, Browne & Mohan consultants detail the inhibitors of sales growth and how to address the same.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. INTRODUCTION
Sales and marketing misalignment is an all-too-common
problem. Many companies still face issues getting these
two departments in sync. Although it may seem that both
departments have different objectives, in the end, the goal
is the same: to drive sales and revenue.
Often it is differing short-term goals that get in the way
of this shared vision. Marketing’s goal is to generate
qualified, purchase-ready leads for the sales team, while
the sales team’s goal is to close. When there is marketing
and sales alignment, the right deals can be closed, and
often in less time. This can make a significant impact on
the business.
So how can this be accomplished? It requires outlining
common goals, strategically structuring your sales and
marketing teams, and defining and documenting
procedures that support your goals.
But first, let’s review exactly what sales and marketing
alignment means.
INTRODUCTION
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3. BENEFITS OF SALES AND MARKETING ALIGNMENT
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Increases
revenue
Shortens
sales cycle
Improves
conversion rates
Improves
forecast accuracy
4. Marketers focus more on the top of the sales
funnel, while sales reps close deals at the
bottom of the sales funnel. The job of marketing
teams, in many ways, is like planting seeds in a
garden. And the sales team’s job is to harvest
the fruit. While both teams are working in the
garden, the key distinction is time. A seed takes
time to turn into a plant that bears fruit and sales
does not have time to look for the best fruit.
According to research from Marketo and
ReachForce, half of sales’ time is spent on
unproductive prospecting, with sales ignoring
as much as 80% of marketing leads. For both
teams, that amounts to a lot of hard work for
nothing. So what happens when sales and
marketing do work well together? Businesses
are 67% better at closing deals.
As buyers gain access to more information
and research, it’s vital that sales departments
are empowered with the right information,
and that both teams know exactly when the
handover between marketing and sales will
occur. Marketers have to prepare the sales team
with the necessary information and content to
continue to add value to existing relationships
with leads. If these two teams aren’t on the
same page, the buyer’s journey is bound to
be rocky.
So now that we understand why marketing
and sales alignment is critical, let’s look at
how to get started.
WHAT IS SALES AND MARKETING ALIGNMENT
AND WHY IS IT IMPORTANT?
208%more value from
marketing with
Alignment extracts
108%less friction
According to
Marketo’s study...
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Sales and marketing alignment essentially means the process of getting
these two departments to effectively work together toward a common
goal. What prevents that from happening? It’s usually because these teams
have different perspectives.
5. While that might seem extraordinarily simple,
it’s still relatively rare across organizations.
According to CSO Insights, only 44% of
companies have formally agreed on the
definition of a qualified lead between sales and
marketing. Without an understanding of what a
qualified lead means, teams are naturally going
to be out of sync. Marketing’s idea of what is
sales-ready needs to match sales’ idea of what
is sales-ready, or you will inevitably see discord
between the teams. It’s an understandable
step that each organization must take; every
company defines leads somewhat differently.
So, let’s dig into the definition of a lead.
At Marketo, “lead” is defined as a combination
of demographics, firmographics (such as
company size and revenue), BANT (budget,
authority, need, and timeline), and behavior.
Depending on your company’s definition
(and it varies), some combination of these
attributes will determine whether a company is
a right match for the product and whether the
contact is in the position to make a purchase
or purchase decision.
Sales and marketing teams need to get together
and officially define what it means to be a
marketing qualified or a sales qualified lead.
Here are some basic definitions of marketing
and sales qualified leads to get you started:
• Marketing Qualified Lead: What does
marketing think is a good enough lead
to pass on to sales? Does the sales team
feel the same way? At Marketo, an MQL
is a combination of “fit score”, which says
how well the lead matches the ideal target,
“engagement score”, a metric that scores
the lead’s level of interaction with content,
and “buying intent”, which tracks purchase
indicators. Based on a combination of these
factors, qualified leads are inevitably passed
on to sales.
• Sales Qualified Lead: Marketing passes
MQLs on to a section of the sales
department, often inside sales reps or SDRs
(sales development reps), that will determine
which leads should be given to an account
executive to close the deal. In general,
an SQL is a lead that has high potential
to actually purchase the product.
DEFINE COMMON TERMS
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The first step in achieving sales and marketing alignment is for both teams
to agree on the definition of common terms.
6. 6
of companies have formally
agreed on the definition of a
qualified lead between sales
and marketing.
7. Marketers and sales teams have their eyes on
different metrics and short-term goals. Getting
them to see eye-to-eye may require a new point
of focus for both groups. Technically, marketing
and sales teams share the same goal: converting
new leads. However, because of the perceived
handoff from marketing to sales, this process can
seem like two separate stages. Encourage your
teams to think about the sales funnel in terms of
one process rather than two different processes.
The Sales Funnel
To achieve alignment, sales and marketing teams
need to have a more holistic view of the sales
funnel. At Marketo, we divide the funnel into
three parts: top, middle, and bottom, with
a number of sub-stages throughout, which we
will go through in the following pages.
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Next, after your teams have agreed on the definition of a lead, talk about
the common goals between the two departments.
SET COMMON GOALS
8. Top-of-Funnel
This is the awareness phase. A person in this
position is aware of your product, but not ready
to buy. We further divide the TOFU stage into
three more stages:
• Name: This designates when a name has
officially entered the database.
• Engaged: People move onto the next stage
after meaningful engagement with us.
• Target: We use lead scoring—the process of
assigning a numerical score to a lead based
on their behavior—to determine whether the
lead could be a potential buyer.
Middle-of-Funnel
MOFU leads have displayed buying behavior
and have engaged with content, making them
a potential sales lead. This phase is broken into
two sub-phases:
• Lead: At this point, we use lead scoring
to determine whether it’s time to reach out.
If leads aren’t ready to convert, we start the
lead nurturing process.
• Sales Lead: If the sales qualification team
determines leads are sales-ready, they
are passed on to an account executive.
The AE has a week to turn the lead into an
opportunity, or send it back to marketing for
more nurturing.
Bottom-of-Funnel
Once leads have reached the bottom-of-the-
funnel, they are close to becoming a customer.
We break this stage into two final stages:
• Opportunity: Leads in this stage are
sales-accepted and actively being worked
on by the sales department.
• Customer: Finally, a lead becomes a
customer when the deal is closed.
SET COMMON GOALS
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9. Compensation
One way to achieve a common view of the
sales funnel is to structure compensation in
a similar way for both sales and marketing—for
instance, instituting a commission structure
for marketing. Working on commission could
motivate marketers to be more accountable—
every lead they pass on to sales is connected
to their bottom line in a very real way. This
structure builds trust between the two
departments because both teams have a greater
stake in improving sales cycle performance.
Marketers gain a better understanding of the
impact of lead quality, and sales teams now
understand the need to follow up quickly.
Joint Activities
Marketers often feel disconnected from what
sales reps do. Incorporating the marketing team
into regular sales activities can be an important
part of engaging them in the whole sales
process. Being present for forecast calls will
make marketers feel accountable for the same
goals as the sales team. Working more closely
with the sales team allows marketers to see
how the work they do at the top-of-the-funnel
supports and contributes to the success of
the sales team.
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SET COMMON GOALS
10. By scoring leads based on the interest they
show in your business, their current place in the
buying cycle, and their demographic fit, you can
help make sure that your sales reps are talking to
the right leads at the right time.
Your marketing and sales teams should get
together to determine score thresholds—at
what score does a lead get sent to sales?
Lead Fit
Determining lead fit, or explicit lead scoring,
is based on observable or directly shared
information, often collected via an online form.
Demographics and firmographics define how
well the prospect fits into an ideal buyer profile.
Leads can also be scored using BANT criteria—
budget, authority, need, and timeline.
Lead Interest
Scoring lead interest, often called implicit
lead scoring, is done by tracking a prospect’s
behavior (online body language) to measure
her level of interest in your product or solution.
For instance, a lead that downloads a simple
whitepaper has shown engagement with your
brand, while downloading a pricing sheet shows
buyer intent. The lead who downloaded the
pricing sheet would receive a higher score.
LEAD SCORING
Lead scoring—a method of ranking leads for their sales-readiness, agreed
upon by both sales and marketing—is essential to ensuring that your
organization is aligned.
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11. Creating the right structure between marketing
and sales is imperative for proper alignment.
This means defining roles in marketing and
sales in a way that helps you move leads
through the pipeline more effectively. Outlining
specific roles ensures that every part of the
customer’s journey is accounted for. Let’s take
a look at some ways to consider structuring
your marketing and sales teams for success.
Marketing Roles
The following are a few of the specific
marketing roles we suggest defining:
• Demand Generation: The core function
of this role is lead generation. This team
supports revenue goals by generating more
qualified leads to pass on to the sales team.
This group focuses on many things,
including full-funnel marketing programs,
lead nurturing, and analytics.
• Product Marketing: Product marketers
focus on positioning the product or service
in a way that is unique within the industry.
This role supports sales enablement through
content creation, understanding the sales
process, and product and data sheet creation.
• Customer Marketing: This role supports
sales through customer advocacy,
testimonials, and references. Happy,
engaged customers not only lead to greater
revenue, but also lead to greater trust from
new prospects. According to Nielsen, 92%
of customers trust recommendations from
friends and family more than advertising.
Therefore, customer advocacy plays a key
role in gaining trust from new prospects.
• Content Marketing: Content is an
increasingly vital part of marketing as
the buyer’s journey becomes more digitally
oriented. This team creates valuable and
educational content to help out sales reps
during the sales cycle and provides materials
for lead generation and nurturing.
STRUCTURE YOUR ORGANIZATION
FOR ALIGNMENT
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92%
of customers trust
recommendations
from friends and family
more than advertising.
According to
Nielsen...
12. Sales Roles
Dividing sales into a lead qualification team,
and one that works specifically on closing
deals, creates the best results. Lead qualification
teams can focus on qualifying leads, and your
sales account executives can focus on closing
deals. Here are a couple specific sales roles we
suggest defining:
• Sales Development Representatives:
The focus of this role is to review,
contact, and qualify leads passed down
from marketing. SDRs work closely with
marketing to bridge the gap between sales
and marketing. Including Sales Development
Representatives can further help you
streamline the sales qualification process
and ensure the best results in the handover
from marketing to sales. SDRs get in touch
with MQLs to determine whether these
contacts are ready to talk to an account
executive. The sole focus of this position
is to follow up with leads and overcome
objections. As a result, companies with
SDRs convert 80% more leads than
companies without this role defined.
• Account Executives: Account executives
exist to close sales. In the end, it’s more
cost effective to have your top sales
representatives talk to the most qualified
leads. You don’t want your best closers
wasting their time on leads that have no
possibility of converting. Instead, have
them work on leads that have been
qualified by SDRs.
STRUCTURE YOUR ORGANIZATION
FOR ALIGNMENT
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Sales Development
Representatives
Marketing
Account
Executives
13. Service-level agreements originated as part of
a service contract to formally define specific
aspects of the specified service, such as scope
and time. At Marketo, we adopted SLAs to make
our marketing to sales pipeline more effective.
SLAs contribute to another critical part of sales
and marketing alignment: making sure no
qualified lead is left behind.
Waiting too long before following up with a
lead can create a dead end: she goes with
a competitor or simply falls off the map.
According to a study from Inside Sales, the odds
of making contact with a lead increases greatly
the quicker you respond. Response times should
ideally be no longer than a few minutes. Within
the first half hour, the chances of reaching the
lead drop 100 times. This means it’s imperative
to follow up within a set amount of time.
How long should the sales team wait before
contacting a MQL? A service-level agreement
outlines the answer to this question and
provides a guideline for the next steps to take.
The SLAs prioritize and assign a time stamp to
leads. When marketing passes on a lead, sales
teams have a certain window of time before
making the first call. Once a given amount of
time has passed, reps receive a reminder email.
If there’s still no action, the rep and her boss
receive the reminder, which is quickly followed
by a message to the CEO. The system keeps
sales reps accountable for the leads that pass
through the pipeline, ensuring that no lead gets
left behind.
At Marketo, this process even goes one step
further. Once sales reps have reached out, they
have seven days to qualify the lead. This gives
the sales team three choices: turn the lead into
an opportunity, defer the lead, or push it back
into marketing for the time being.
CREATE SERVICE-LEVEL AGREEMENTS
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Marketing passes on lead Rep receives reminder email
If no action is taken,
rep and boss receive reminder
Reminder sent to CEO
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Within the first
half hour, the chances
of reaching a lead drop
100 times.
14. Sales and marketing alignment is crucial
to business success, but it’s a tough nut to
crack. Many companies still struggle to find a
strategy that will keep their marketing and sales
departments in sync. Both teams waste valuable
time on leads that will never convert, and often,
qualified leads get lost in the confusion. Because
of this, the sales process becomes complicated,
messy, and inefficient.
To solve this problem, sales and marketing
alignment is all about setting common goals
and then implementing the processes and tools
that enable your teams to accomplish them.
Let’s recap the steps to take:
• Define Common Terms
• Lead
• MQL
• SQL
• Set Common Goals
• Sales funnel alignment
• Aligned compensation
• Joint activities
• Utilize Lead Scoring
• Lead fit
• Lead interest
• Establish Organizational Structure
• Define marketing roles
• Define sales roles
• Create Service-Level Agreements
While sales and marketing alignment can be
challenging, the results are well worthwhile.
Aligned teams streamline the sales process from
lead generation to conversion, allowing the
company to increase revenue at a greater pace.
As a result, both teams are able to spend more
time on processes that truly contribute to the
bottom line.
CONCLUSION
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