Marketing and Sales alignment continues to be a hot topic. Misalignment is an expensive problem - costing organizations 10% or more of revenue. There are 4 main reasons why misalignment happens - and here's what you can do about it.
Achieve Account-Based Selling Goals Solving the Alignment DilemmaBarbara Giamanco
Presentation delivered on Day 1 of the 3 Day Sales Summit hosted by BrightTalk. The 9 presentations delivered over the 3 days is being delivered by me and my colleagues from The Sales Expert Channel.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
The relationship between Sales and Marketing is changing. Download our Sales Enablement brief to learn how Marketing can accelerate the transition and transform their relationship with Sales by equipping them with the tools they need to identify and qualify prospects, understand needs, propose solutions and overcome obstacles.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
The document provides a 100 question marketing audit checklist to help understand a company's current marketing efforts and determine recommendations for future improvements. The questions cover topics such as branding, customer satisfaction, marketing planning, positioning, new product development, and change management. Conducting a thorough marketing audit allows a company to evaluate what is currently being done, determine if it is effective, and recommend adjustments to better meet business goals in the future.
Smarketing
The ability to bring marketing-qualified leads (MQL) and sales-qualified leads (SQL) together through a process that measures, grades and follows up on possible leads for your business.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Sales performance in a changing world. A presentation to give you a sense of what Saleslevers does, how we do it and the all-important "why" behind it all.
Achieve Account-Based Selling Goals Solving the Alignment DilemmaBarbara Giamanco
Presentation delivered on Day 1 of the 3 Day Sales Summit hosted by BrightTalk. The 9 presentations delivered over the 3 days is being delivered by me and my colleagues from The Sales Expert Channel.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
The relationship between Sales and Marketing is changing. Download our Sales Enablement brief to learn how Marketing can accelerate the transition and transform their relationship with Sales by equipping them with the tools they need to identify and qualify prospects, understand needs, propose solutions and overcome obstacles.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
The document provides a 100 question marketing audit checklist to help understand a company's current marketing efforts and determine recommendations for future improvements. The questions cover topics such as branding, customer satisfaction, marketing planning, positioning, new product development, and change management. Conducting a thorough marketing audit allows a company to evaluate what is currently being done, determine if it is effective, and recommend adjustments to better meet business goals in the future.
Smarketing
The ability to bring marketing-qualified leads (MQL) and sales-qualified leads (SQL) together through a process that measures, grades and follows up on possible leads for your business.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Sales performance in a changing world. A presentation to give you a sense of what Saleslevers does, how we do it and the all-important "why" behind it all.
Retaining current customers costs 6-7x less than acquiring news ones, and improving customer retention rates by a mere 5% can increase profit per customer by 25%-95%. So it makes sense that top companies focus on building relationships, increasing loyalty, and selling more to current customers as a growth strategy.
Based on our extensive research in strategic account management, we've identified 10 steps you can take to replicate their successes.
Frances Smith has over 15 years of experience in retail management, merchandising, buying, planning, and marketing for major department stores. She has a proven track record of driving revenue growth through identifying new opportunities, mentoring teams, and exceeding financial goals. Her roles have included ecommerce merchandiser, ecommerce merchandise planner, financial merchandise planner, multichannel buyer, assistant buyer, and regional merchandise manager.
The document discusses Account-Based Marketing (ABM) best practices. It recommends segmenting accounts into stages based on engagement and intent using an Opportunity-Based Marketing (OBM) framework. This helps align marketing and sales objectives and metrics to each stage in the buying process. It also stresses the importance of understanding key personas at target accounts, crafting personalized narratives for each, and selecting appropriate tactics at each stage, from awareness campaigns to 1:1 sales outreach. Finally, it addresses how to evaluate technology solutions, select target accounts, develop relevant content, and establish goals to measure ABM success.
Master's program in sales management strategy final1-degree INC
This document outlines an agenda for a Master's program in sales management. The agenda covers topics such as corporate strategy fundamentals, aligning marketing strategy with sales, elements of sales strategy, and managing leading indicators. It also includes exercises where participants analyze the strategy, culture, and value propositions of their companies. Case studies and group work are utilized to help participants apply the concepts to their own organizations.
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
This document discusses strategies for improving a sales organization's ability to sell solutions to senior-level executives. It introduces the ONE process which includes three components: obtaining insights about customers, navigating for access to senior executives, and elevating the dialogue during meetings. Specific tactics are provided for each component, such as conducting online and internal research, gaining introductions from champions, and giving prescriptive presentations. The document also discusses alternatives like creating a specialized sales force focused on senior executives or leveraging subject matter experts to engage with certain senior roles. The goal is to help salespeople succeed in selling solutions by selling at a higher, more strategic level within customers.
Social selling training should be part of every company's digital sales strategy as the buyer's journey has changed significantly in recent years. To be successful at social selling, one must provide value to their network over an extended period by sharing relevant, quality content rather than simply blasting sales messages. Direct social selling involves engaging with conversations on social media and sharing articles related to a prospect's goals before eventually explaining how one's product or service could help. Indirect social selling is building one's own brand as an industry expert through consistently sharing useful insights so that one's network views them as a valuable resource rather than just another salesperson.
The buzz around account-based marketing is palpable. With covid even more, B2B marketers are implementing new ABM programmes. A further study from Demandbase and Integrate found that 83% of B2B marketers polled said their organisations would be spending more on ABM than last year.
Internal challenges
Managing ‘older’ mindset sales expectations of ready to talk shop MQLs.
Sales and Marketing Account Based alignment
How to use Content
Inflexible or diluted messaging
Flexible templating on ABM content
Enabling sales to deal with an ‘unstructured’ moment or opportunity
Marketing qualified intelligence
Targeting company by company
External challenges
Target audiences no longer have predictable daily routines for targeting.
Noise in the digital event space, email and inmail space.
ABM is a reflection of good relationship management practices that drive customer investment decisions.
Future growth will come down to how well you can activate your customer base, both prospective and existing, to drive sales.
Modern Marketers Tour - Austin 2014 - v8 0a (1)Sal Abramo
This document provides a summary of a presentation by Sal Abramo on leveraging marketing automation at Thomson Reuters. The key points covered include:
1) The importance of alignment between sales and marketing, including agreeing on definitions, goals, and processes for lead scoring, opportunity management, and handoffs.
2) Developing buyer personas to better identify and segment targets and provide relevant content.
3) The use of lead scoring to prioritize leads based on profile fit and interest level in order to focus nurturing and sales efforts.
4) Effective lead nurturing through personalized, valuable content mapped to the buyer's journey and using forms, tracks, and plays to qualify leads.
5) Me
#FlipMyFunnel Boston 2016 - Matt Senatore and Bob Basiliere - Marketing And S...#FlipMyFunnel
Marketing And Sales Alignment: The Key to ABM Success with Matt Senatore, Senior Director, Account Based Marketing Practice at SiriusDecisions and Bob Basiliere, Global Accounts Marketing at EMC Corporation
My opinion of what digital strategy entails, our responsibilities beyond the work and within the agency, and the skills we must equip ourselves with.
A Solid Digital Strategist; A rare breed, so just grow your own.
This document discusses companywide strategic planning and marketing strategy. It covers defining a company's mission and objectives, analyzing its business portfolio, and developing strategies for growth. It also discusses developing an integrated marketing mix to target specific customer segments. Additionally, it outlines the key aspects of managing the marketing effort, including analysis, planning, implementation, control, and measuring return on marketing investment.
Introduction to integrated marketing sales and marketing alignmentNuno Fraga Coelho
This document discusses the importance of alignment between sales and marketing teams. It provides 7 steps to achieve alignment:
1. Get sales and marketing to agree on buyer profiles and prospect traits.
2. Develop an integrated content strategy by auditing current assets and ensuring content meets buyer needs.
3. Agree on common metrics and definitions like what qualifies a "sales ready" lead to ensure both teams are measuring the same things.
4. Establish SLAs that set targets for lead generation and handoff between teams to increase accountability.
5. Create a clear process for handing off leads from marketing to sales and feedback loops.
6. Develop a shared sales/marketing pipeline for increased visibility
Data Driven B2B Marketing by Tramontana ConsultancyCharl Royen
This document outlines the key steps in a data-driven B2B marketing solutions process: 1) gathering external and internal data on the market, customers, and business; 2) analyzing the data to generate insights; 3) improving insights by creating multi-layer maps of data; and 4) drawing conclusions to evaluate and optimize the company strategy accordingly.
The document provides a crash course on account-based marketing (ABM), outlining 9 steps to an effective ABM program, including positioning ABM strategically, staffing up for success, agreeing on goals with sales, prioritizing accounts, understanding accounts, fueling sales and marketing alignment, orchestrating campaigns, measuring success, optimizing over time, and gaining executive support. ABM is a collaborative strategy that engages sales, marketing, and other teams to create well-orchestrated campaigns for key client accounts based on deep insights into their business and goals.
Contact us to learn more about implementing the 13 critical components for successful sales leaders. The 13 components include articulating a clear sales process, identifying what great performance looks like for each role, providing talent development, engaging executives and sales teams, paying salespeople fairly, defining marketing and sales roles and aligning them, structuring sales teams appropriately, getting territorial, developing key metrics, adopting a CRM tool, enabling sales, and force forecasting. Leading a sales team is one of the toughest jobs, but following these 13 must-knows can help sales leaders succeed.
In many companies, sales forces and marketers feud like Capulets and Montagues – with disastrous results. Here’s how to get them to lay down their swords
Adapted from a multi-day corporate B2B workshop (plus selected MBA modules) on marketing management. Includes the marketing planning process, tactical marketing, value creation and delivery, and integrated marketing communications.
Retaining current customers costs 6-7x less than acquiring news ones, and improving customer retention rates by a mere 5% can increase profit per customer by 25%-95%. So it makes sense that top companies focus on building relationships, increasing loyalty, and selling more to current customers as a growth strategy.
Based on our extensive research in strategic account management, we've identified 10 steps you can take to replicate their successes.
Frances Smith has over 15 years of experience in retail management, merchandising, buying, planning, and marketing for major department stores. She has a proven track record of driving revenue growth through identifying new opportunities, mentoring teams, and exceeding financial goals. Her roles have included ecommerce merchandiser, ecommerce merchandise planner, financial merchandise planner, multichannel buyer, assistant buyer, and regional merchandise manager.
The document discusses Account-Based Marketing (ABM) best practices. It recommends segmenting accounts into stages based on engagement and intent using an Opportunity-Based Marketing (OBM) framework. This helps align marketing and sales objectives and metrics to each stage in the buying process. It also stresses the importance of understanding key personas at target accounts, crafting personalized narratives for each, and selecting appropriate tactics at each stage, from awareness campaigns to 1:1 sales outreach. Finally, it addresses how to evaluate technology solutions, select target accounts, develop relevant content, and establish goals to measure ABM success.
Master's program in sales management strategy final1-degree INC
This document outlines an agenda for a Master's program in sales management. The agenda covers topics such as corporate strategy fundamentals, aligning marketing strategy with sales, elements of sales strategy, and managing leading indicators. It also includes exercises where participants analyze the strategy, culture, and value propositions of their companies. Case studies and group work are utilized to help participants apply the concepts to their own organizations.
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
This document discusses strategies for improving a sales organization's ability to sell solutions to senior-level executives. It introduces the ONE process which includes three components: obtaining insights about customers, navigating for access to senior executives, and elevating the dialogue during meetings. Specific tactics are provided for each component, such as conducting online and internal research, gaining introductions from champions, and giving prescriptive presentations. The document also discusses alternatives like creating a specialized sales force focused on senior executives or leveraging subject matter experts to engage with certain senior roles. The goal is to help salespeople succeed in selling solutions by selling at a higher, more strategic level within customers.
Social selling training should be part of every company's digital sales strategy as the buyer's journey has changed significantly in recent years. To be successful at social selling, one must provide value to their network over an extended period by sharing relevant, quality content rather than simply blasting sales messages. Direct social selling involves engaging with conversations on social media and sharing articles related to a prospect's goals before eventually explaining how one's product or service could help. Indirect social selling is building one's own brand as an industry expert through consistently sharing useful insights so that one's network views them as a valuable resource rather than just another salesperson.
The buzz around account-based marketing is palpable. With covid even more, B2B marketers are implementing new ABM programmes. A further study from Demandbase and Integrate found that 83% of B2B marketers polled said their organisations would be spending more on ABM than last year.
Internal challenges
Managing ‘older’ mindset sales expectations of ready to talk shop MQLs.
Sales and Marketing Account Based alignment
How to use Content
Inflexible or diluted messaging
Flexible templating on ABM content
Enabling sales to deal with an ‘unstructured’ moment or opportunity
Marketing qualified intelligence
Targeting company by company
External challenges
Target audiences no longer have predictable daily routines for targeting.
Noise in the digital event space, email and inmail space.
ABM is a reflection of good relationship management practices that drive customer investment decisions.
Future growth will come down to how well you can activate your customer base, both prospective and existing, to drive sales.
Modern Marketers Tour - Austin 2014 - v8 0a (1)Sal Abramo
This document provides a summary of a presentation by Sal Abramo on leveraging marketing automation at Thomson Reuters. The key points covered include:
1) The importance of alignment between sales and marketing, including agreeing on definitions, goals, and processes for lead scoring, opportunity management, and handoffs.
2) Developing buyer personas to better identify and segment targets and provide relevant content.
3) The use of lead scoring to prioritize leads based on profile fit and interest level in order to focus nurturing and sales efforts.
4) Effective lead nurturing through personalized, valuable content mapped to the buyer's journey and using forms, tracks, and plays to qualify leads.
5) Me
#FlipMyFunnel Boston 2016 - Matt Senatore and Bob Basiliere - Marketing And S...#FlipMyFunnel
Marketing And Sales Alignment: The Key to ABM Success with Matt Senatore, Senior Director, Account Based Marketing Practice at SiriusDecisions and Bob Basiliere, Global Accounts Marketing at EMC Corporation
My opinion of what digital strategy entails, our responsibilities beyond the work and within the agency, and the skills we must equip ourselves with.
A Solid Digital Strategist; A rare breed, so just grow your own.
This document discusses companywide strategic planning and marketing strategy. It covers defining a company's mission and objectives, analyzing its business portfolio, and developing strategies for growth. It also discusses developing an integrated marketing mix to target specific customer segments. Additionally, it outlines the key aspects of managing the marketing effort, including analysis, planning, implementation, control, and measuring return on marketing investment.
Introduction to integrated marketing sales and marketing alignmentNuno Fraga Coelho
This document discusses the importance of alignment between sales and marketing teams. It provides 7 steps to achieve alignment:
1. Get sales and marketing to agree on buyer profiles and prospect traits.
2. Develop an integrated content strategy by auditing current assets and ensuring content meets buyer needs.
3. Agree on common metrics and definitions like what qualifies a "sales ready" lead to ensure both teams are measuring the same things.
4. Establish SLAs that set targets for lead generation and handoff between teams to increase accountability.
5. Create a clear process for handing off leads from marketing to sales and feedback loops.
6. Develop a shared sales/marketing pipeline for increased visibility
Data Driven B2B Marketing by Tramontana ConsultancyCharl Royen
This document outlines the key steps in a data-driven B2B marketing solutions process: 1) gathering external and internal data on the market, customers, and business; 2) analyzing the data to generate insights; 3) improving insights by creating multi-layer maps of data; and 4) drawing conclusions to evaluate and optimize the company strategy accordingly.
The document provides a crash course on account-based marketing (ABM), outlining 9 steps to an effective ABM program, including positioning ABM strategically, staffing up for success, agreeing on goals with sales, prioritizing accounts, understanding accounts, fueling sales and marketing alignment, orchestrating campaigns, measuring success, optimizing over time, and gaining executive support. ABM is a collaborative strategy that engages sales, marketing, and other teams to create well-orchestrated campaigns for key client accounts based on deep insights into their business and goals.
Contact us to learn more about implementing the 13 critical components for successful sales leaders. The 13 components include articulating a clear sales process, identifying what great performance looks like for each role, providing talent development, engaging executives and sales teams, paying salespeople fairly, defining marketing and sales roles and aligning them, structuring sales teams appropriately, getting territorial, developing key metrics, adopting a CRM tool, enabling sales, and force forecasting. Leading a sales team is one of the toughest jobs, but following these 13 must-knows can help sales leaders succeed.
In many companies, sales forces and marketers feud like Capulets and Montagues – with disastrous results. Here’s how to get them to lay down their swords
Adapted from a multi-day corporate B2B workshop (plus selected MBA modules) on marketing management. Includes the marketing planning process, tactical marketing, value creation and delivery, and integrated marketing communications.
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
Executive Program in Sales Management (Monday) June 20141-degree INC
The document outlines Nick's career highlights in sales, marketing, and HR leadership roles and volunteer experience, as well as an agenda for an executive sales management program covering topics like accelerating sales performance, integrating marketing and sales, and developing effective sales and customer plans. It also includes a brief bio on Nick highlighting his career path and personal interests in volunteer work and fitness.
When content nurtures the first 60% of the sales cycle, it is imperative that sales and marketing work closely together. Many organizations today create content that fails to consider the multiple roles that content plays in both demand generation and sales. This session will offer practical tips on:
~Road blocks to aligning sales enablement efforts with other marketing and content work
~Identifying the complete buying center and members’ specific content needs
~How to optimize the data captured in platforms for better content strategy
This presentation outlines the growing differences between sales and marketing strategies that most B2B organizations are missing out. Poorly defined strategies, agreements and marketing-to-sales efforts are creating a deep impact on communication and collaboration to generate successful sales. As a result purchasing cycles of customers are taking time. Sales and marketing teams should come together to produce strategically combined efforts to generate effective networking among themselves. Here are the three effective strategies to align sales and marketing process to enable harmonious sales and marketing alignment. Read on.
6 ways to achieve sales and marketing alignment throughout the buyer's journeyxoombi
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single buyer's journey, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
Meagen Eisenberg, VP of Demand Generation at Docusign and Robert J. Moreau, CEO, Zyphias Group discuss sales and marketing alignment, the customer journey and key best practices with Docusign client examples and tips. Moderated by Chanin Balance, CEO of Mobilepaks.
The Power of Sales-Marketing Alignment to Enable Sales & Improve Business Per...Veelo
This presentation explains how to streamline, automate and support sales enablement so effectively that you’ll feel like you have an army of marketers in the field. Hear from the VP of Demand Generation, Meagen Eisenberg, DocuSign and Robert Moreau, CEO of Zyphias Group.
This document discusses how marketing and sales can improve collaboration to achieve their shared goal of sustainable profitability. It recommends that the two departments communicate more through regular meetings to understand each other's work and align on goals like defining quality leads. By working together on initiatives like content marketing and lead nurturing, companies can generate more sales-ready leads at a lower cost and increase sales performance metrics.
Executive program in sales management final1-degree INC
The document outlines an executive program in sales management. It includes Nick's bio highlighting his career in sales and sales management roles at ComputerLand Canada and Softchoice Corporation, as well as his personal interests in volunteering and fitness. The agenda covers accelerating sales force performance using social media, integrating marketing, sales and customer plans, and frameworks for developing customer value propositions and segment plans. Shared values and challenges facing the industry are also discussed.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
This document discusses using account-based strategies to unite sales and marketing. It begins by noting the long-standing challenges in aligning these teams. Account-based marketing (ABM) can act as a forcing function to drive alignment by focusing teams on specific accounts. Success is measured through metrics like opportunities, relationships, pipeline, and deals within targeted accounts. The document outlines various ABM models and provides examples of engagement strategies and activities across teams. It emphasizes the importance of data, defining customer profiles, and orchestrating a consistent plan with clear metrics to work towards alignment and dominance in the market.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and what program tactics to implement for success.
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
14th Alex Marketing Club (Smarketing) by dr. Amir HassanMahmoud Bahgat
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
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جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
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Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
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《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
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《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
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this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
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جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
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This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
Creating an Implementation Plan for Successful Marketing AutomationÁine Dundas
This document discusses how marketing automation can help address common challenges organizations face in achieving account-based marketing goals. It outlines a workflow for account identification, stakeholder mapping, predictive modeling, sales and marketing alignment, account messaging, campaign structure, and measurement. Common barriers like a lack of personalization at scale, sales/marketing misalignment, and siloed thinking are examined. The document provides advice on developing an implementation plan, understanding your audience, setting expectations, experimenting, and celebrating small successes.
Similar to Marketing and Sales Alignment: Align or Die (20)
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
Strategic decision making within MNCs constrained or determined by the implementation of laws and codes of practice and by pressure from political actors. Managers in MNCs have to make choices that are shaped by gvmt. intervention and the local economy.
A team is a group of individuals, all working together for a common purpose. This Ppt derives a detail information on team building process and ats type with effective example by Tuckmans Model. it also describes about team issues and effective team work. Unclear Roles and Responsibilities of teams as well as individuals.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
Enriching engagement with ethical review processesstrikingabalance
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During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
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In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
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solutions that help the organization achieve sustainable growth. Therefore, the purpose of this
research is to determine the effect of performance appraisal on employee motivation and retention.
5. Less than 40% of firms
believe sales and marketing
are aligned with what
customers want.
Cespedes
6
6. So what?
89% of B2B buyers use the internet during their research process
(Google)
6.8 buyers involved in B2B purchases
(CEB)
67% of buyers have a clear picture of the solution they want before they
engage a sales rep (Sirius Decisions)
94% of customers say they have disengaged with organizations because they are being sent
irrelevant 'content’
7. Organizations that get it right
• Achieve ~32% higher revenue growth
• AND 36% higher customer retention
• AND 208% more revenue from
marketing
8. When marketing and sales
are in sync, organizations
are up to 67% better at
closing deals.
Marketo
12. Cultural
• Values and ideals
• “How we do things
around here”
• “Tribes” within
Marketing:
o Brand
o Event
o Product
o Segment
o Content
13. Thought Worlds
Sales and marketing think in a different way.
- What does success look like?
- What makes a good product or service?
Sales Marketing
1 account – small group of
accounts
An entire market
Short-term Long-term
Customer Product
Opportunity Strategy
Front Lines Behind-the-scenes
14. Buy-in
• Help Sales see the WHY
• How this fits into their
reality
• Involvement in Strategic
Creation
• Positioning for Success
16. What sets the best organizations apart?
1) Collaborative and Respectful nature of the relationship
• Sales and Marketing collaborate on presenting their plans to the Board and/or Executive leadership
• Marketing provide insights from data/analytics that help sellers position themselves as thought leaders and
deepen relationships with customers
• The social media content put out by both Sales and Marketing is consistent with our brand
• Sales and Marketing share a common language
• Sales and Marketing are seen as an integrated team with clear roles and responsibilities
• Sales and Marketing respect one another
• Sales and Marketing both accept responsibility for poor results without blaming the other
2) The ability to influence upwards in the organization
3) Collection and sharing of intelligent customer information
4) Achieving consistency and integration
21. The average 6-year old asks
400-700 questions a day.
The average college grad asks
30 questions a day.
Have you attended sales training?
Have you read any sales books?
How often do you talk to sales?
22. Speak the same language
• Agree on Common definitions in your organization:
• Ideal Customer
• Value
• Value Proposition
• Campaign
• Lead
23. Enhance customer understanding
• Meet with customers! Frequently.
• Seek to understand what buyers
find important and why
• Regularly ask sales for customer
feedback and common objections
• Win/Loss Analysis
24. GRRIPS
Theme Action
Goals - Set common 'strategic goals' for marketing and sales
- Integrate tactical goals
Roles - Understand that roles are interlocking and must work in harmony to
achieve success.
- Agree 'duties' and 'rights'
Resources - Ensure resources required to 'get the job done' are understood.
- Develop clear mechanisms for budget requests and allocation.
Information and conversation
flow
- To be aligned to the customer there needs to be a constant flow back
from the market.
- Agree information flow and process for coordination.
Processes - Agree key processes for moving towards goals.
Success Measures - Agree what success looks like.
- Measure against the strategic goals. Make sure top level score cards
are all the same color!
25. Developing an ABM
Program
Account-based marketing (ABM) is a strategic approach that integrates B2B sales and marketing activity and
communicates with individual prospects or customer accounts as markets of one.
26. What not to do..
• Don’t rush out to reorganize your team
• Don’t just set the same goals
• Don’t just say…
• Macro = Marketing
• Micro= Salesperson
• Don’t think you can’t make an impact!
27. Additional Help to Build
Alignment
Quick assessment tool
FREE download on:
www.shakemktg.com/resources