The Dynamic Duo
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What do Sherlock Holmes & Dr. Watson, Spock & Captain Kirk, and Sales & Marketing have in common? They’re better together than apart. Yes, we DID say “Sales & Marketing”—marketing makes sales stronger and vice-versa.
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- A lead is a qualified prospect that is starting to exhibit buying behavior.
- When defining a lead, companies should consider both demographic factors (e.g. title, company) and psychographic factors (e.g. needs, pain points).
- Sales and marketing must agree on a universal lead definition through open discussion. They should define what makes a "good" lead versus a "bad" lead.
- In addition to demographics, B2B companies also consider firmographics like company size, industry, and existing products when defining leads.
- Qualifying leads based on their BANT (budget, authority, need, timeline
The definitive-guide-to-lead-generation
Here are the key points from the chapter:
- A lead is a qualified prospect that is starting to exhibit buying behavior.
- To define a lead, sales and marketing need to agree on demographic and firmographic criteria like title, company size, industry, as well as BANT criteria like budget, authority, need, and timeline.
- Leads should be categorized as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs) depending on their stage in the buying process.
- Sales and marketing should agree on when leads move from MQLs to SQLs and the process for notifying sales of new leads.
- Service level agreements can be implemented to ensure sales
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
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محبي العمل فالتسويق فالمستقبل
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Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
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Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
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《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
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Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
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But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
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《 *Unmatched Criteria*》
For Conflict of Interest
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If Working in a Marketing Services Provider
=not Hotel or tourism
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=not Advertising
=not Event Manager
=not Market Researcher
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this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
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جروب وصفحة الماركتينج كلووب عالفيسبوك
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How to Be a Marketing Hero to Sales
Though marketing and sales have different objectives, greater collaboration can help both teams. When marketing and sales communicate more regularly and work as a unified team, sharing goals and responsibilities, companies see 20% more revenue. Regular meetings allow each side to understand how their work impacts opportunities and sales. By collecting and sharing common data through a joint dashboard, marketing and sales can better track leads from initial contact through closing deals.
The 2020 State of Digital - Altimeter - November 2020
The document provides a summary of research on digital selling capabilities and maturity. Key findings include:
- Top performers have significantly higher digital selling maturity (57%) compared to the average (35%).
- Capabilities like sales planning, asset creation, and sales enablement show the largest gaps in maturity between top performers and others.
- Top performers more readily embrace data-driven practices like leveraging customer journeys and trust data to make decisions.
- Industries like technology and consumer products differ in their approaches, with technology prioritizing sales enablement and consumer products focusing more on customer experience.
The definitive-guide-to-lead-generation
This document provides an overview of lead generation strategies and tactics. It discusses how lead generation has evolved with the rise of digital marketing and self-directed buyers. It emphasizes the importance of alignment between sales and marketing in defining what constitutes a lead. Key aspects of defining a lead include demographics, firmographics, and determining budget, authority, need, and timeline (BANT). The document also discusses lead scoring, handoff processes, and implementing service level agreements to ensure qualified leads are passed to sales and properly followed up on.
Data Driven Marketing: the DNA of customer orientated companies
Data-based decision making is a big step forward for any company, but it is also a cultural challenge.
What are you measuring - 3 approaches to data-driven marketing
Three association marketing professionals discuss how they use data-driven marketing approaches:
1) They analyze various types of member data like online interactions, purchase history, and demographics to guide marketing decisions.
2) Data is used to prioritize marketing goals by measuring the impact of initiatives on key metrics like registrations and downloads.
3) Associations educate themselves on data analysis through experimentation, reading industry publications, and having dedicated staff with analytics expertise.
Similar to The Dynamic Duo (20)
The 10 Secrets of Sales Excellence - A global study from Mercuri International
The 10 Secrets of Sales Excellence - A global study from Mercuri International
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
Digital Marketing & Revenue Generation: A Framework for Accountable Marketing
Digital Marketing & Revenue Generation: A Framework for Accountable Marketing
Best practices for predicting results: a guide to marketing analytics
Best practices for predicting results: a guide to marketing analytics
Using Content Marketing to Generate Demand, Create New Audiences
Using Content Marketing to Generate Demand, Create New Audiences
Marketo: The definitive-guide-to-lead-generation Jan 2014
Marketo: The definitive-guide-to-lead-generation Jan 2014
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
14th Alex Marketing Club (Smarketing) by dr. Amir Hassan
The 2020 State of Digital - Altimeter - November 2020
The 2020 State of Digital - Altimeter - November 2020
Data Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companies
What are you measuring - 3 approaches to data-driven marketing
What are you measuring - 3 approaches to data-driven marketing
The Dynamic Duo
- 1. A DYNAMIC DUOSales & What do Sherlock Holmes & Dr. Watson, Spock & Captain Kirk, and Sales & Marketing have in common? They’re better together than apart. Yes, we DID say “Sales & Marketing”—marketing makes sales stronger and vice-versa. WHEN SALES AND MARKETING ARE IN SYNC: Businesses are 67% better at closing deals1 Revenue growth is up to 3x stronger2 Customer retention is 36% higher3 Businesses average 32% annual revenue growth while less aligned companies report an average 7% decline4 Marketing 67% 36% 32% 3x So why do only 8% of B2B companies have tight alignment between marketing and sales? One Word: Silos NOT ENOUGH FOCUS is put on building a unified team with a common vocabulary, integrated systems, inclusive processes, and a cohesive team culture. With these systems in place the TEAMS CAN WORK IN UNISON to attract and engage more prospects—increasing funnel velocity and closing more deals. QUALITY DATA: The quality of the data 100% impacts the productivity of the funnel. Good data=high productivity. Bad data=stagnation. INTEGRATED SYSTEMS: Sales and marketing must understand and use the same CRM, data analytics, and marketing automation tools. UNIFIED STRATEGY: It’s important to know where to focus efforts and why— when to rely on inbound when to send an email and when to pick up the phone. COHESIVE CULTURE: The teams must use a common language, create processes that incorporate one another, and create a culture of transparency and accountability together. IF YOU DON’T HAVE A READY-TO-GO MARKETING OR SALES TEAM, GET YOUR SHERLOCK ITS VERY OWN DR. WATSON— PARTNER WITH NUGROWTH SAAS OR NUGROWTH DIGITAL. www.nugrowth.com 800.966.3051 Copyright ©2015 Sources: 1 Marketo and ReachForce. “Jumpstart Revenue Growth with Sales and Marketing Alignment.” 2015. http://au.marketo.com/_assets/uploads/Jumpstart-Revenue-Growth-with-Sales-and-Marketing-Alignment-Marketo. pdf?20150602095814 2 Forbes. “B2B Sales is being Massively Disrupted.” October 2013. http://www.forbes.com/sites/mckinsey/2013/10/15/sales-disruption-eruption-b2b-sales-go-consumer/ 3 TOPO. “Sales and Marketing Alignment: Best Practices for Building a Revenue Machine” 2013. http://blog.topohq.com/sales-and-marketing-alignment-best-practices-for-building-a-revenue-machine/ 4 Aberdeen Group. “Sales and Marketing Alignment: A Primer on Successful Collaboration.” http://aberdeen.com/research/8803/rb-sales-marketing-alignment-collaboration/content.aspx REMEMBER: The following will greatly affect this pair’s ability to provide results: