Why should C-Level care about APIs? It's the new economy, stupid.
In this 2013 version of our study on APIs, we identify how APIs allow companies to effectively pursue the classical triptych of business goals: business development, product development and supply chain management.
Through three new practical cases, discover how 5 companies, coming from the most traditional fields, use private APIs and technologies such as cloud and data in order to renovate their business and to invent new business models.
We studied the case of 5 japanese companies. 5 business cases showing the emerging business trend which consists in working on a private or partner-based API to change business models and find new paths of monetization:
// RETAIL: Seven Eleven, global leader of convenience stores, optimizes its logistics almost in real time by using APIs
// HEALTHCARE: OMRON, creator of connected healthcare devices, monetizes the data provided by its users to forecast epidemics
// INDUSTRY: Honda, mobile constructor, connects its entire car fleet with APIs, to provide intelligent guiding services to their clients
// MEDIA : Cookpad, originally a user-generated recipe website, sells its knowledge in consumer preferences to food-processing industry
// AGRICULTURE: Fujitsu, is getting ready to automate Japan's agriculture, in order to cope with the loss of workforce in Japanese companies
And you, how are you going to reinvent your business thanks to APIs?
La version 2013 de l’étude sur les APIs par FABERNOVEL.
A travers trois nouveaux cas pratiques, découvrez comment 5 entreprises, issues des secteurs les plus traditionnels, utilisent les APIs privées, les technologies cloud et la data pour renouveler leurs business et inventer de nouveaux modèles.
Nous sommes allés au Japon étudier le cas de cinq entreprises :
// RETAIL : Seven Eleven, leader mondial des conveniences stores, optimise sa logistique en temps quasi-réel grâce aux APIs
// SANTE : OMRON, créateur d’appareils connectés pour la santé, monétise les données fournis par ses utilisateurs pour prévoir les épidémies
// INDUSTRY : Honda, constructeur automobile, connecte l’ensemble de sa flotte avec des APIs, pour fournir des services de guidage intelligent à ses clients
// MEDIA : Cookpad, initialement un site de recettes fournis par l’utilisateur, revend son savoir des goûts consommateurs à l’agroalimentaire
// AGRICULTURE : Fujitsu, s’apprête à automatiser l’agriculture Japonaise, afin de faire face à la perte de main-d’oeuvre dans les campagnes japonaises
Et vous, comment allez vous réinventer votre business grâce aux APIs ?
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
This presentation briefly analyses the characteristics and timeline of the diffusion of Netflix by assessing Rogers' five diffusion characteristics. for different steps in their company history. It analyses the surrounding of this innovation via PESTEL-analysis and gives brief hints on how to intensify the diffusion of Netflix further globally.
GroupM's TYNY report explores how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. In the forecast, we’ve also developed a framework modeled on a PEST analysis to lay these out in detail.
Presentation from a workshop at the CanUX conference on Designing for Behaviour Change, co-presented with Akash Radia. The goal of this workshop was to provide a framework
to help people evaluate how well a product or service is designed to support behaviour change. This framework can then be used to better design a product or service to better support behaviour change.
I delivered this guest lecture for the marketing team of Corteva Agriscience undergoing an executive program at ISB, Hyderabad. I have explained what is digital business model innovation, and how it could apply to agrobusinesses.
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
This presentation briefly analyses the characteristics and timeline of the diffusion of Netflix by assessing Rogers' five diffusion characteristics. for different steps in their company history. It analyses the surrounding of this innovation via PESTEL-analysis and gives brief hints on how to intensify the diffusion of Netflix further globally.
GroupM's TYNY report explores how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. In the forecast, we’ve also developed a framework modeled on a PEST analysis to lay these out in detail.
Presentation from a workshop at the CanUX conference on Designing for Behaviour Change, co-presented with Akash Radia. The goal of this workshop was to provide a framework
to help people evaluate how well a product or service is designed to support behaviour change. This framework can then be used to better design a product or service to better support behaviour change.
I delivered this guest lecture for the marketing team of Corteva Agriscience undergoing an executive program at ISB, Hyderabad. I have explained what is digital business model innovation, and how it could apply to agrobusinesses.
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
Design Thinking for Product Development by Amazon Sr PMProduct School
Main takeaways:
-What is Design Thinking for Product Development
-Why Design Thinking is core to Customer Centricity
-How to incorporate Design Thinking in Product Development
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
EFE MATRIX
IFE MATRIX
CPM MATRIX
STRATEGIC ALTERNATIVES IDENTIFIED
ANALYSIS OF ALTERNATIVES AND FINAL STRATEGY CHOICE
MISSION AND VISION EVALUATION
STRATEGIC SHIFTS AND MILESTONES
INTERNATIONALIZATION AND LOCALIZATION STRATEGY
DIVERSIFICATION STRATEGY THROUGH CONTENT PRODUCTION
MARKETING STRATEGY AND MARKETING ACTIVITIES
TECHNOLOGICAL STRATEGY AND CAPABILITY BUILDING
OPERATION STRATEGY OF NETFLIX
The tipping point for electrified vehicles is in sight, and a combination of hybrid and fully electric powertrains is expected to cut the global market share of pure internal combustion engines (ICEs) by about 50% by 2030.
Netflix Infographic and Report (NETS2003/NETS5006) Karen Wong
The following infographic and report was created for a group assignment.
All media cited remains property of and copyright to the respective rights holders.
This work is licensed under Creative Commons Attribution
CC BY-NC. For more information, go to https://creativecommons.org/licenses/by-nc/4.0/
This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
Automotive Grade APIs – designing for longevityNordic APIs
This is a session given by Henrik Segesten at Nordic APIs 2016 Platform Summit on October 26th, in Stockholm Sweden.
Description:
In the automotive industry, the term “automotive grade” is in common use applied to hardware. It means that the hardware has been tested for longer durability and more extreme conditions than consumer grade hardware. But how does this apply to software and more specifically APIs?
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
Design Thinking for Product Development by Amazon Sr PMProduct School
Main takeaways:
-What is Design Thinking for Product Development
-Why Design Thinking is core to Customer Centricity
-How to incorporate Design Thinking in Product Development
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
EFE MATRIX
IFE MATRIX
CPM MATRIX
STRATEGIC ALTERNATIVES IDENTIFIED
ANALYSIS OF ALTERNATIVES AND FINAL STRATEGY CHOICE
MISSION AND VISION EVALUATION
STRATEGIC SHIFTS AND MILESTONES
INTERNATIONALIZATION AND LOCALIZATION STRATEGY
DIVERSIFICATION STRATEGY THROUGH CONTENT PRODUCTION
MARKETING STRATEGY AND MARKETING ACTIVITIES
TECHNOLOGICAL STRATEGY AND CAPABILITY BUILDING
OPERATION STRATEGY OF NETFLIX
The tipping point for electrified vehicles is in sight, and a combination of hybrid and fully electric powertrains is expected to cut the global market share of pure internal combustion engines (ICEs) by about 50% by 2030.
Netflix Infographic and Report (NETS2003/NETS5006) Karen Wong
The following infographic and report was created for a group assignment.
All media cited remains property of and copyright to the respective rights holders.
This work is licensed under Creative Commons Attribution
CC BY-NC. For more information, go to https://creativecommons.org/licenses/by-nc/4.0/
This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
Automotive Grade APIs – designing for longevityNordic APIs
This is a session given by Henrik Segesten at Nordic APIs 2016 Platform Summit on October 26th, in Stockholm Sweden.
Description:
In the automotive industry, the term “automotive grade” is in common use applied to hardware. It means that the hardware has been tested for longer durability and more extreme conditions than consumer grade hardware. But how does this apply to software and more specifically APIs?
Automating your build process with Continuous Integration is certainly a great idea, but why stop there? Why not go the whole nine yards and automate the deployment process as well? Staging and production deployments are typically more complicated and more involved than a simple development deployment, but doing them by hand can be time-consuming, tricky and error-prone. Indeed, turning your staging and production deployments into a one-click affair has a lot going for it.
The Sales Opportunity Canvas: Finding Your First [Enterprise] Customer, Then ...SalesQualia
The Sales Opportunity Canvas enables startup CEOs, sales managers, and sales professionals to identify key strengths and gaps in their sales process with individual customers. Users identify the people and develop the process required to move a prospect to a paying customers.
Beginning with Customer Needs, the "People" section of the Sales Opportunity Canvas focuses on Buyer Types, Value Statements, and Sales Resistance the user can expect to encounter. The process section of the Sales Opportunity Canvas focuses on the Stages of the Sale, Key Milestones, and Sales Mapping.
After identifying the people and developing the sales process, users apply this learning to creating an Implementation Plan and Work Agreement collaboratively with their customers to insure a successful, long-term customer relationship.
The Sales Opportunity Canvas includes the developing of the 1:1:1:1:1:1 Framework for Sales Mapping and Implementation Planning.
Presented by SalesQualia Founder Scott Sambucci at PARISOMA Workspace in San Francisco, CA on August 28, 2013. The Sales Opportunity Canvas will soon be available for purchase, and is developed specifically for startup CEOs, Sales Managers, and Sales Professionals.
Disrupting the Car Industry and Driver Experience with APIs - API Days San Fr...Fabernovel
Announcing API Days San Francisco 2014, focused on APIs for Connected Cars and Driver Experience.
This edition will focus on how APIs are disrupting the Car Industry and the Driver Experience, paving the way towards the connected car of the future.
According to Mark O'Neill, VP Innovation at Axway, "Soon we will see apis as being just as fundamental to cars as fuel or tires".
Come join us at API Days San Francisco 2014, from June 13th to June 15th at PARISOMA (169 11th Street).
More info: http://sf.apidays.io
Fidor TecS enables disruptive banking
Fidor combines a full banking license with its own technology: a strong focus on APIs ensures meeting the demands of the 21st century digital consumer globally and profitably. Fidor serves in a unique way the digitalized banking world to “make this bank your bank” through its open banking APIs.
Be a part of reshaping the post-crisis banking industry through cutting edge technology instead of doing the minimum to be compliant. Educate and integrate your customer through your own community of loyal customers instead of preying on financial illiteracy. The Fidor Operating System fidorOS allows you to do just that - and much more.
fidorOS is designed to work seamlessly with existing core banking system. It not only provides all the basic banking functionalities but it also is expandable, thanks to its modular design.
It also bridges traditional banking products like account, payments, deposits, loans with new banking products like P2P lending, crowd lending, social trading, virtual currencies and Ripple.
A completely new technology that is not tied to any legacy code. Flexible enough to be used on nearly any core banking system and powerful enough to be used by banks as white label.
This is a session given by Audrey Neveu at Nordic APIs 2016 Platform Summit on October 25th, in Stockholm Sweden.
Description:
We know interactivity is the key to keep our user’s interest alive but we can’t reduce animation to UI anymore. Twitter, Waze, Slack… users are used to have real-time data in applications they love. But how can you turn your static API into a stream of data?
When talking about data streaming, we often think about WebSockets. But have you ever heard of Server-Sent Events? In this tools-in-action we will compare both technologies to understand which one you should opt for depending on your usecase and I’ll show you how we have been even further by reducing the amount of data to transfer with JSON-Patch.
And because real-time data is not only needed by web (and because it’s much more fun), I’ll show you how we can make drone dance on streamed APIs.
Unmanned Aircraft (a.k.a. drones) are finding their way into IoT implementations. This presentation explains what’s driving the adoption and how drones relate to IoT and cloud data.
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
Cloud Architecture Patterns for Mere Mortals - Bill Wilder - Vermont Code Cam...Bill Wilder
How do you design applications for the cloud so that they will be scalable and reliable? In this talk, we will explain several architectural patterns which are popular for cloud computing: we will look at the need for the patterns generally, then look concretely at how you might realize them using capabilities of the Windows Azure Platform. CQRS, NoSQL, Sharding, and a few smaller patterns will be considered.
Presented by Bill Wilder at Vermont Code Camp III on Saturday September 10, 2011. http://blog.codingoutloud.com/2011/09/12/vermont-code-camp-iii/
Bringing Bug Free Education to the WorldNaresh Jain
Julian Harty presented this keynote at the Selenium Conf 2014 Bangalore where he shared his experience of how he is combining the brilliant work of others like Raspberry Pi team, Khan Academy & Learning Equality, Kiwix, Wikipedia contributors and RACHEL project to provide educational content to schools in India, Kanye and Chile.
Get Untethered with Evernote - Core Skills & Tips Stacey Harmon
Evernote Ambassadors Stacey Harmon and Kristi Willis go through Evernote fundamentals including creating Evernote notebooks and stacks, how to download the web clipper, sharing and publishing notebooks, work chat and more. Great core skills and tips to #GetUntethered!
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com). Join us!
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
Become a Part of Internet of Things (IoT) Revolution with CONNECT2.MEPlasma Computing Group
connect2.me™ is an easy to use, dynamic Internet of Things connector that integrates all of your devices and APIs on your application without hundreds of development hours.
Have an IoT Product you would like to add to our ecosystem? join and we will gladly share your APIs with the developer community.
APIdays Open Banking & Fintech: Workshop - Financial Services Use Cases for APIsJeremy Brown
This was a fairly high level presentation I did at the APIdays Open Banking and Fintech event in London where I started to explore the main drivers for APIs, the mega trends in consumer banking and the various use cases for APIs within Financial Services.
To keep pace in a rapidly evolving marketplace, organizations must innovate faster than ever.
Companies today are making their services and data available through web APIs to internal and
external developers, creating higher value and new ecosystems. In this paper, we’ll discuss the
transformational effect APIs have had in the marketplace at large, the data they’re capable of
uncovering, and how companies are applying that data to create intelligent APIs to drive business.
Over the past several months I have been doing some thesis building around the API economy. I want to pause to share some initial thoughts, and to solicit your feedback.
Simplify and Accelerate App Development with Adobe AEM MobilePerficient, Inc.
While some argue that the mobile apps market is saturated, Gartner has indicated that the demand for enterprise mobile apps will grow at least five times faster than internal IT organization’s capacity to deliver them, leaving many companies struggling to create mobile experiences to support their business.
In our webinar, we covered how Adobe AEM Mobile simplifies and accelerates development of mobile apps and enables marketers to:
-Increase speed to market with reduced IT support
-Manage and publish mobile experiences and content more efficiently
-Develop a centralized model to support app development
Digital Transformation: How leaders meet modern customer expectationsApigee | Google Cloud
Chet Kapoor, CEO Apigee presents to the Pacific Crest global technology leadership forum in Vail, Colorado, Aug. 11 2015. How leading companies lead digital at the C-Suite level, deliver digital by making developers productive, and build digital enterprises with APIs.
10 Innovation areas that are Reshaping app developmentDynamics Square
From startups to enterprises, thousands of organizations around the world are using Microsoft Power Apps to build professional, custom apps to solve their challenges.
Traditional application delivery is broken and cannot keep up with demands of the digital age. However, Low-code Platforms are emerging as key enablers to innovation by simplifying the development and deployment of custom enterprise apps.
The API economy is your opportunity to disrupt business as usual—the chance to rethink
business models and reach new audiences. It’s the new way to deliver digital services to
employees, partners and consumers. http://ibm.com/apieconomy
Disrupt or be disrupted – Using secure APIs to drive digital transformationRogue Wave Software
In today’s economy, companies of all kinds are looking to disrupt their own and other industries across everything from banking through logistics and retail. Disruption and innovation are typically built on the back of a digital transformation strategy; disrupting a market is all about finding new ways of servicing customers through innovative channels or approaches. APIs have become the foundation of disruption, innovation, and digital transformation.
This presentation will help you understand the necessary components of a well-constructed API strategy, with particular attention paid to security.
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Lancement de ReCOVery - Sortie de crise - Les nouveaux raisonnablesFabernovel
La crise que le monde traverse atteint individus et acteurs économiques avec une puissance inédite et nécessite de repenser en profondeur nos modèles de développement, sur la base de solutions véritablement actionnables.
Plusieurs entreprises et associations d’entreprises s’unissent donc pour lancer reCOVery, une initiative collaborative visant à faire redémarrer l’économie selon un modèle plus durable, plus juste et plus résilient. Voici la présentation donnée lors de lancement de cette plateforme pour échanger sur une mutation appelée de toutes parts, et redémarrer en mettant en œuvre la transformation vers les "nouveaux raisonnables".
We are pleased to release the second volume of our new KPIs report series. This study is dedicated to the new value creation levers in the digital era and in particular on the talent pillar: why it is a critical asset, how to monitor it, assess it and optimize valuation.
This comes jointly with an index to assess one’s company maturity on talent capital.
If you want to get a full version or have any question about this study, please email us: kpi@fabernovel.com.
You can find our first study Customer KPIs here : https://www.slideshare.net/faberNovel/fabernovel-study-new-economy-new-kpi-the-customer-era
Fabernovel analyse les tendances publicitaires du super bowl de 2020Fabernovel
Aux États-Unis le Super Bowl est le plus grand événement sportif de l’année, suivi par près d'un américain sur trois. La compétition n'y est pas seulement sportive, elle est également publicitaire. À 5,6 millions de dollars les 30 secondes d'antenne, les marques ne regardent pas à la dépense et font de leur campagne de véritables spectacles. Si bien que pour 23% des américains, les publicités sont devenues la partie la plus importante du Super Bowl, contre 35% pour le jeu et 9% pour le show de mi-temps. Cette 54ème édition n'a pas dérogé à la règle !
Alors, pourquoi tant d’engouement autour des campagnes publicitaires du Super Bowl ?
Et quelles sont les tendances 2020 ?
À découvrir dans notre analyse.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Fabernovel is pleased to release this new edition of “Gafanomics Quarterly”, our publication which offers you every quarter a transversal review of the earnings releases and strategic announcements of the disruptive Tech giants.
This last quarter was somewhat special in our view, ushering in new times at several levels : a new fiscal year, a new decade and the accelerating change towards new value patterns.
After a challenging Q3, the Tech segment outperformed all other sectors on the Street with an impressive cumulated market cap gain of more than $1,300bn for our sample of 20 firms (i.e. the equivalent of Microsoft market value or the annual GDP of Spain). This was underpinned by the robust quarterly delivery of most of the Tech leaders with a value pattern still favouring user and top-line growth pattern compared to margin expansion. Our sample of Tech disruptors posted a median revenue growth of 23% and 17% EBIT growth in Q4 19, with very similar figures for FY19.
Is this outperformance set to last?
Beyond their economic power, the Tech leaders face several challenges. Facing rising maturity and competition, they are increasingly criticized on their dark side and their Achilles heel: Corporate and Social Responsibility. Several of them recorded in the last months the departures of their founders (Travis Kalanick at Uber, Jack Ma from Alibaba, Larry Page and Sergey Brin at Google, Adam Neumann at WeWork). Softbank has seen the arrival of activist investors in their capital.
The Green tide was the most striking new theme emerging from Q4 releases. Many tech players (Microsoft, Amazon, …) have started to communicate on the environmental impact. Greenwashing or strategic reality? Probably both. But we hope that the latter will prevail! Given their deep pockets, innovation culture and infrastructure power, Tech giants are probably among the few Corporates that can save the planet. The Coronavirus crisis has shown that software can help adapt in critical situation with new practices (more remote work) that can reduce carbon emissions.
In a new world where transparency and responsibility will increasingly drive valuation, we are convinced that this Green horizon can be a structuring value path for GAFAM & Co but also an area where they can join forces with other Corporates.
Kereitsu of modern times, Softbank has pioneered with its Vision Fund an Innovation at scale strategy powered by an agressive venture investments. It has thus opened an alternative way to GAFAM’s model that relied primarily on an organic technology model amplified by some bolt-on M&A.
SoftBank’s transformation case is in our view particularly interesting at a time when the European startups and innovation ecosystems need to catch-up with their American and Asian and many Corporates are entering in « coopetition » with Investment funds, launching or reinventing their ventures set-up in order to address their innovation at scale challenge.
For sure, like all disruptors Softbank has been somewhat extreme in its approach (especially in terms of risk aversion, fundraising, inflationary valuation) and not always exemplary in its practices (CSR, governance, financial disclosure...). Nevertheless we are witnessing some interesting read-across for European players, especially as vision, risk taking and entrepreneurial approaches are in our view critical success factors in the new economy.
Thus one of our wishes for 2020 is that some European Softbank may emerge and create a new way for innovation at scale.
Retail Apocalypse. Voilà comment Business Insider qualifiait il y a quelques semaines la situation actuelle (et future ?) du retail. Et à raison : aux US plus de 8600 magasins physiques doivent fermer en 2019. La France n’est pas épargnée - en témoignent les fermetures de huit enseignes Gap et plus de 30 Conforama cet été, pour n'en citer que quelques unes.
Dans le même temps, les Digitally Native Vertical Brands - ces ovnis du e-commerce devenus leaders aussi inspirants qu’anxiogènes - envahissent les rues. Littéralement : sur les 84 DNVB à fort potentiel identifiées en 2016 par Andy Dunn dans son article phare, 44 comptent désormais au moins un magasin physique. Ici aussi : difficile de se balader dans Paris aujourd’hui sans passer devant une boutique Sezane, Le Slip Français ou Jimmy Fairly.
Pour passer à l'échelle, il semblerait que les DNVB doivent faire tomber le “D”. “Halo effect” disent les Américains pour décrire ce phénomène qui consiste à ouvrir une boutique physique pour considérablement augmenter les ventes online. Mais alors...
Entre apocalypse et terre promise, à quoi ressemble vraiment le retail de demain ?
Quel modèle, quels KPIs et quelles conditions pour émerger ?
Présentée lors du MobileOne 2019 par Benoît AUDOUARD, responsable projet myCANAL chez Canal+ et Julie ROLLIN-MOUSTÉOU, Senior Product Manager chez Fabernovel.
Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
[Extract] Study The We Company: is real estate a disruptable industry?Fabernovel
A lot has been said about WeWork, whether it is about its controversial CEO, its delusional valuation, its abyssal losses, its obscure governance or its esoteric motto. But, as analysts passionated by new models and disruption players, we could not stay away from the debate surrunding the one startup that has shaken the real estate market.
Our study does not predict whether Wework will become public, or whether it will actually survive. But, it aims at describing how WeWork has made coworking a thing, which lessons should be drawn from its model (whether considered tech or not tech) , and which possible future can be imagined for the industry.
Insight Report by Fabernovel - The Hidden consumption force of Overseas Chine...Fabernovel
Fabernovel, the global innovation agency operating in Europe, US and China, is pleased to share its latest in-depth study analyzing Overseas Chinese Residents, “The hidden consumption force”.
Study Ardian & Fabernovel - The Augmented Infrastructure: Digital for climate?Fabernovel
Foreword:
2020 is tomorrow. Once a synonym for “future”,
this key date is a symbol for new dawn where
the issue of long term value can not be but linked
to digital sobriety and technological responsibility.
At Fabernovel, that is why when working on transformation projects, services design or engineering, we follow a triple approach: entrepreneurial, digital but first and foremost responsible.
I am convinced that this approach can be applied
to infrastructures. Regarding carbon impact issue, beyond mitigation measures and energy recycling,
we need to act upstream by rethinking the way we design services and technology.
Innovation more than ever, has to be thought in a global ecosystem perspective to prevent drifts and limit impact.
Let’s build this inclusive future together.
Stéphane Distinguin, CEO & Co-founder at Fabernovel
Services urbains : faut il vraiment penser utilisateur ?Fabernovel
Ils investissent l'espace, orchestrent les flux, bouleversent les usages et uniformisent nos villes : les géants du numérique saisissent l'espace urbain et nous forcent à requestionner notre façon de concevoir les services urbains.
A quoi doit ressembler une ville à l'ère du numérique ?
Peut-on vraiment "penser utilisateur" dans un contexte urbain ?
Comment réconcilier besoins individuels et communautaires ?
Nous sommes convaincus que c'est par le design que nous répondrons à ces nouveaux enjeux.
Pour échanger avec nous sur ces questions essentielles, nous avons eu le plaisir de recevoir Agnes Kwek, ambassadrice Design pour la ville de Singapour et Dominique Sciamma, Directeur et Doyen de Strate Ecole de Design et Président de l'APCI.
Découvrez dans cette keynote les nouveaux paradigmes de la Ville moderne, et contactez-nous pour échanger davantage sur ce sujet passionnant !
[Fabernovel study] New economy, new KPI: the customer eraFabernovel
By creating some disruption in value chains and favouring the emergence of new models, the digital revolution has induced deep changes in the way value is created and shared. It is more and more decorrelated from short term financial performance. That should push organizations and investors to review their monitoring and valuation of innovative projects, as well as pay attention to the value of some intangible assets, such as customer capital, talent capital, ecosystem, software or societal and environmental impact.
Customer centricity was at the heart of the digital revolution, which explains why among these assets, customer capital is the easiest to value by investors. However, if we’ve focused our analysis in this presentation on this asset, this should not overshadow the other key levers that organizations need now for their transformation to be more and more systemic.
Digital native economic models have been built by design according to an extra-financial approach with monitoring and communication already focused on customer KPIs, and sometimes on talent or ecosystem metrics. By contrast, if players other than digital natives have initiated a deep transformation of their model, they have not yet adapted their reporting styles, even though this would enable them to better allocate resources and value the customer acquisition strategy.
Combined with this document, we are launching a new index dedicated to testing your own maturity regarding customer capital (how you’ve integrated this approach, how customer-centric your reporting is, how you use it). Once this assessment has been completed, this presentation will help drive you along the path towards a new reporting approach. Additionally, it will help you harness your organization's potential, which we've identified at both the internal and external levels, while focusing on stakeholder engagement and value creation levers.
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
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L’exposition Vasarely en cours actuellement au Centre Pompidou à Paris nous le rappelle : l’art est aussi affaire de méthode, de système, de programme. L’oeuvre de l’artiste hongrois-français ne doit rien au hasard : dès sa première période artistique, il met au point un alphabet plastique, lui permettant des combinaisons infinies de couleurs et de formes - garantissant une harmonie entre toutes ses créations, tout en rendant possible leur “industrialisation”. Digression ? Non, car les enjeux du design d’expérience aujourd’hui sont précisément ceux-là.
Cinquante-neuf ans après “Alphabet VR”, ce sont les expériences qui doivent passer à l’échelle. Et c’est exactement le propos du design system : une sorte de “toolbox” digitale à destination des designers, mais aussi des développeurs, chefs de projets et quiconque serait engagé de près ou de loin dans la conception d’une nouvelle expérience. Fini de bricoler des bouts d’expérience par-ci, par-là : le design system permet d’assurer la cohérence et l’harmonie sur tous les pans d’expérience d’une marque. Un outil plus qu’essentiel à l’ère de l’expérience.
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There is a (work) life before Slack... and another one after it: let’s see how Slack has impacted the corporate world.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
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The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
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4. Demo
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Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. THIS WORK WAS MADE FOR YOU TO SHARE, REUSE, REMIX,
REWORK…
It is licensed under the Creative Commons BY-NC-SA license to allow for further
contributions by experts and users in the coming months.
You are free to share and remix/adapt the work.
You must cite this document:
FABERNOVEL, Why Should I Care About APIs, December 2013
You may not use this work for commercial purposes. You may distribute a modified
work under the same or similar license.
Our job is to help large organizations think and act like startups. And we believe this
cannot be achieved without causing people to want to innovate and explore new
business models. Our ambition is to inspire you by giving you the keys to understand
new markets like Russia, new business drivers like APIs or successful companies like
Apple, Amazon, Facebook… or LinkedIn.
//
2
4. WHAT IS AN API?
An Application Programming Interface
(API) is a specification intended to be used
as an interface by software components
to communicate with each other. An API
may include specifications for routines, data
structures, object classes, and variables.
//
4
5. THERE ARE THREE MAIN TYPES OF APIS
Open
Partner
Private
Open APIs allow companies to
publicly expose information
and functionalities of one or
various systems and
applications to third parties
that do not necessarily have a
business relationship with
them.
Partner APIs are used to
facilitate communication and
integration of software
between a company and its
business partners
Private APIs are used
internally to facilitate the
integration of different
applications and systems used
by a company.
Advantages:
• Value-added service
• Up sell
• Must have for business
partners
Advantages:
• Rationalized infrastructure
• Reduced costs
• Increase flexibility: “realtime” business
• Improved internal
operations
Advantages:
• Delegated R&D
• Increased reach, traffic
• New revenue stream
//
5
6. APIS IS AN INNOVATIVE AND EFFICIENT MODEL ALLOWING
COMPANIES TO MANAGE THEIR CORE BUSINESS ONLY
API-DRIVEN COMPANY
TRADITIONAL COMPANY
Core
business
Finance
HR
HR
Finance
R&D
vs.
R&D
“Elastic” IT
Marketing
Sales
IT
Logistics
Logistics
Marketing
In a traditional company, all
functions are internalized to
support the core business
In an API-driven company, support
functions are externalized via an API,
focus is on the core business
//
6
7. « GOOGLE NOW » IS AN EXECUTION OF INTERNAL & EXTERNAL
APIS FOR PREDICTIVE INTELLIGENCE
Google Agenda &
Maps APIs
Flight Carriers APIs
Google Weather API
Travel Agency API
The value of Google Now lies in the aggregation of mostly free data external and internal data
//
7
8. TODAY, OPEN API GROWTH IS SKYROCKETING...
Number of public APIs listed on ProgrammableWeb
Source: ProgrammableWeb
//
8
9. ...AND OPEN APIS MEAN A LOT OF EXPOSURE FOR WEB GIANTS
30% $3.8B
9M
tweets from Twitter official APIs
AWS’ revenues (API-based)
apps & websites connected
14
1
1
billion API calls / day
Sources: the Verge, Gartner, Facebook, Netflix, Klout, ebay
billion API calls / day
billion API calls / day
//
9
11. MOST APIS ARE PRIVATE AND THUS INVISIBLE TO THE PUBLIC
Open APIs
10 332 APIs
Private APIs
//
11
12. HISTORICALLY, APIS WERE USED BY BIG SOFTWARE COMPANIES
BUT THEIR USAGE IS BECOMING MUCH MORE STANDARD TODAY
Application Services APIs
• Build new functionalities
• Trouble-free interoperability
• Accessible to big companies
APIs for operating systems
• Create application for OS
• Attract developers
• Enlarge customer base
• Limited to big software
companies
1985 - 2001
Source: 3Scale, What is an API?
Web services APIs
• Share data or services internally
and externally
• More unified communication protocol
• Accessible to any company
• Easy integration
Infrastructure services APIs
• Allows companies to
externalize IT infrastructures
• Access to computing power
• Available to anyone
1990s
2002
Internet of Things APIs
• Share data or services
internally and externally
• Generate new data and
optimize objects usage
• Get real-time information
on objects usage
2006
2013
//
12
13. IN THE 90’S APIS ALLOWED PROGRAMMERS TO
DEVELOP APPLICATIONS FOR OS
//
13
15. TOMORROW, ALL OBJECTS AND PEOPLE WILL BE ABLE TO EXCHANGE
RESOURCES THROUGH APIS
//
15
16. TOMORROW: THE RISE OF CONNECTED DEVICES IS THE
FUEL BEHIND BOTH PRIVATE AND PUBLIC APIS GROWTH
1
billion of everyday devices
are connected today
Source: Ericsson (considered a conservative figure)
50
billion devices will be
connected in 2020, and
this figure will double every
5 years
//
17. AFTER TOMORROW: THE PROGRAMMABLE ECONOMY
APIs foster all web
services
APIs are universal
infrastructure
At the beginning of the
2000’s there was a
website for everything:
APIs are the roads and
railways of the
information revolution.
• Check the weather
• Check in for a flight
• Book an hotel
Like distance to natural
ressources during the
XXth Century,
companies' ability to
use APIs becomes a key
factor of success today.
Tomorrow, everything
will be aggregated on a
single application like
Apple Passbook or
Google Now.
APIs will be the
pipelines for the XXIth
Century gold: data.
APIs are a basic need
During past years, being
connected everywhere
has switched from an
option to a must-needed
for all smartphone users.
While connected objects
become more and more
mainstream, their users
will ask for common
langages to plug them.
//
17
18. WHY C-LEVEL SHOULD BE INTERESTED IN APIS?
Communica7on
Director
CEO
CFO
CMO
COO
Sales
Director
HR
//
18
19. BECAUSE APIS ARE ALREADY DISRUPTING ALL TRADITIONAL
INDUSTRIES
Retail
Health
Car Industry
Media
Farming
//
19
21. 1// SEVEN&I: APIS & MASS-CUSTOMIZATION
7&I is a leading global company operating convenience stores. To maintain its position as
world largest franchisor, surpassing McDonalds, 7&I relies on a cutting-edge IT system
integrating all business departments in an “elastic” cloud infrastructure.
Internal APIs allow 7&I to take full advantage of their big data collection.
$29B+
market cap
56,000
stores globally
$65B
2013 revenue
// This retail giant implemented in its 15,000’s Japanese stores:
#1
100%
points of contact
connected
100%
line-up
optimized from
big data
Sources: Seven&I Annual Report 2013, The Japan Times, 7Spot, LINE campaign in 7&I shops
3X
deliveries per day
//
21
22. 2// CONNECTING ALL POINTS OF CONTACT THROUGH APIS
1 // ADVANCED CASHIER
DATA COLLECTION
PRIVATE API
Ø Push sales data
2 // ADVANCED LOYALTY
PLATFORM
•
•
•
•
•
• User data (age, gender)
• Environment data (location,
weather, time & date)
• Manually added information
25M card holders
15,000 shops network
Digital payment platform
Smartphone/NFC version
Staff incentives on membership activation
PRIVATE API
Ø Pull recommendations
3 // BIG DATA & ANALYTICS
• Real-time data processing:
• Stock management optimization
• Store line-up recommendations
4 // MASS-CUSTOMIZATION
• Store line-ups are changed up to 3
times/day based on data
recommendations
//
22
23. 3// THE VALUE OF APIs: INCREASING SALES REVENUE AND
COMPETING WITH E-COMMERCE
Seven&I optimizes line-up with Big Data technologies.
Seven&I challenges Amazon and its peers by becoming a data-driven company and
building the infrastructure to create personal shopping experiences.
[
[
]
]
(in seconds)
(now in hours)
Seven&I can’t beat e-commerce giants and real-time customization. But strong and
determined Big Data and intraday restocking strategies help them stay competitive with
e-commerce execution speed.
APIs help retail giants reach e-commerce speed
//
23
25. 1// OMRON: DATA RESELLING
OMRON is a Japanese manufacturer of health-related connected objects. OMRON
is historically an automation and electronic components company, which recently
entered the eHealth services business through private proprietary APIs.
+30%
Growth of OMRON B2B activities in
2013. Target revenue: $130M in 2015
Since 2012, OMRON partnered with DOCOMO and operated a business model switch, based
on APIs. Their new offer, Wellness LINK by OMRON, is a B2B service aggregating the Cloud
data from 15 OMRON devices (Bluetooth, NFC and USB).
Until 2012
Data accumulation and visualization for users
From 2013
New business model: creation of reference data sets for external
partners, sold through APIs.
Sources: WellnessLINK (jp), Aninews.in, Docomo
//
25
26. 2// FROM DEVICE MANUFACTURING TO DATA RESELLING
THROUGH PRIVATE APIs
1// eHEALTH DEVICES
PRIVATE API
Ø Push health data
• Blood pressure monitor
• Thermometer
• Scale Body Composition
monitor
• Pedometer
• Sleep monitors
PUBLIC API
Ø Pull health data
PARTNER API
Ø Pull Patterns
Ø Pull Predictions
PRIVATE API
Ø Pull health data
2// PUBLIC API
• 10+ mobile device applications
• Stronger engagement with tech
communities
• Real-time data availability
• Custom segmentation
3// PERSONAL
DASHBOARDS
• Cloud processing
• Multi-device service
• Context-based analytics
4// PARTNERSHIP THROUGH
PRIVATE APIs
• Real-time health data access for
practitioners
• Home monitoring for hospitals
• Disease and epidemics patterns
prediction for the State
//
26
27. 3// THE VALUE OF APIs: DEVELOPPING A NEW HEALTH
INTELLIGENCE BUSINESS MODEL
By reselling its health data, OMRON monetizes massive user data and has found a new
revenue channel.
B2C
NEW: B2B
Personal data visualisation
Disease & epidemics intelligence
Today:
40
million
Japanese suffer high
blood pressure
16
million
patients take a
treatment
1,500
hospitals
subscribed to Wellness
LINK to optimize
treatment efficiency
//
27
29. 1// HONDA INTERNAVI: FUTURE OF DRIVING
Honda was the first car manufacturer to release a navigation system in 1983.
Internavi Floating Car is Honda connected navigation service using mobile
networks launched in 2003.
The service gather 2 millions enabled cars in Japan.
Honda uses an internal API linked to its connected cars and
navigation system (InterNavi), allowing to pull/push
information to/from vehicles:
•
Each car pushes real-time data with location and speed
•
Honda archives data related to more than 1B km in Japan
•
Data are processed and shared real time
Services included:
Real-time
traffic conditions
Entertainment
features
Sources: Honda Connecting Lifelines, Honda Silicon Valley Lab
Car conditions
Applications
SDK
//
29
30. 2// IN THE FUTURE CARS WILL BE MORE SIMILAR TO
SMARTPHONES: CONTENT PLATFORMS WITH APPLICATIONS FOR
EVERY USAGE
PRIVATE API
Ø Push location & speed
Ø Pull informations
2M
connected cars
PUBLIC API
Ø Pull cars information
1// HONDA OFFICIAL APIs
• Real-time car
informations on your
computer
• Mobile devices
applications
2// PARTNER APPLICATIONS
• Music (Pandora,
aHaradio)
• Navigation (Smartloops,
Waze)
• ...
PARTNER API
Ø Push media content
PARTNER API
Ø Push environment
information
3// PARTNER APIS PUSH
CONTENT ON INTERNAVI
• Weather information
• Parking availability
• ...
//
30
31. 3// THE VALUE OF APIS: CREATING NETWORK EFFECT IN THE CAR
INDUSTRY
•
•
HONDA opened a Silicon Valley Innovation Lab to work with potential partners and
find new usages.
Lately, HONDA developped new prospectives use cases:
Share of internal APIs data to
predict road conditions after a
disaster (crowd sourcing)
Dedicated hacthakon with partners to
test and develop new usages
(the 1st Open API for a car)
Like Apple that turned the AppStore as a strong selling point, Honda is
developing an ecosystem around the Navi System.
//
31
33. 1//COOKPAD: THE COOKING DATA PLATFORM
Cookpad started as a web recipe sharing portal (≈Marmiton) and has since become a
global intermediation platform dedicated to food. Revenue was coming from
traditional online revenue streams such as:
Membership
Advertising
Marketing
1M+
500M+
$42M
paying members
pageviews/month
marketing revenue
Thanks to proprietary APIs and advanced use of Cloud architecture, Cookpad also
developed innovative revenue streams such as monetizing analytics tools used by brands
and business partners to gain better understanding of user behavior and most preferred
ingredients.
Sources: Coockpad, Cookpad Engineering Blog, ITMedia
//
33
34. 2// ON TOP OF CLASSICAL REVENUE STREAMS, COOKPAD’S GROWTH IS
SUSTAINED BY A SYSTEMATIC USE OF PROPRIETARY APIs AND
ADVANCED USE OF BIG DATA TECHNOLOGIES
User choice and taste
Crowd sourced by search
criteria
Reporting
Recipe analysis
PRIVATE API
Ø Push logs
Ø Push traffic data
Ø Push search data
Dashboards
Analytics & monitoring
PARTNER API
Ø Pull layout
recommendations
PARTNER API
Ø Pull taste
insights
1// RETAIL
Food department
layout is adjusted
with Cookpad
analytics
2//
RESTAURANT
Insight and
analytics on
client tastes
PARTNER API
Ø Pull taste
insights
3 // FOOD
INDUSTRY
Crowd sourced
recipes for
brands
//
34
35. 3// THE VALUE OF APIs: A UNIQUE NEW REVENUE CHAIN AND
BIG DATA EXPERTISE
Having built a cloud API-friendly platform allows Cookpad to launch new products and innovate
faster on mobile and abroad:
API-enabled recipe
suggestions based
on physical lists
Strong links with the
tech community
Crowd sourced
translation
With APIs and a cloud infrastructure to leverage its data, Cookpad turned itself from a
user-generated recipes platform into a big data company – with the associated metrics:
$55M
$860M
50%+
2013 revenue
Market cap
Profit margin
//
35
37. 1// FUJITSU: AUTOMATING ALL FARMS
Futjitsu has launched a new service called AKISAI that aggregates nationwide data from a network
of sensors and cameras installed in fields and farms. The records include various data like soil
temperature, moisture, rainfall, or humidity.
Futjitsu wants to address the new farmer market: young ex-urbans with no farming experience.
AKISAI uses Cloud technologies to store and process all
farming data:
•
•
•
Production schedules, production history, harvest volume,
and planting information pushed through APIs ;
Analytics give daily visualization of quality and cost for
each planted field ;
Farmers can look back on the results of previous plans and
modify the farming schedule for the future.
Services included:
200,000
Recommendations
based on history and
environnement
Advanced stats
visualistations
Full farming data
Cloud storage
Sources: CNET, Akisai Video Presentation, OpenToExport.com, DaiwaHouse
Expected customers
in 2016
//
37
38. 2// THE RURAL FLIGHT TOWARD DATA INTELLIGENCE AND
AUTOMATION
PRIVATE API
Ø Push production harvest data
Ø Push meteorological data
1// SENSORS
PRIVATE API
Ø Push production
quality metrics
PRIVATE API
Ø Pull farming
recommendations
2// MOBILE DEVICE
Smartphones enrich
Cloud data to improve
feedback quality
3// FARMING
INTELLIGENCE
Recommendations for
saving resources and
increasing revenue
PARTNER API
Ø Pull tractor
directions
4// AUTONOMOUS FARMING
Since 2010, autonomous
tractors are using satellites to
follow recommendations bases
on history analysis
//
38
39. 3// THE VALUE OF APIs: EMPOWERING THE NEW GENERATION OF
FARMERS WITH DATA TECHNOLOGY
The current situation in Japanese farming creates opportunities for automation and intelligence
• 60% of farmers are over 65 and the average age is over 70
• Only 420,000 out of 1.5 million farmers are engaged in full-time farming
• Ageing of Japanese agriculture pushed the topic of farming knowledge management
Tomorrow
After-Tomorrow
Daiwa House Agri-Cube
• Computer assisted traditional farming:
computers helps famers to take decisions
• Fully data-driven and computer-processed farms.
• System using advanced data computation to optimize
resources, from electricity, humidity or hydroponic
fertilizers
//
39
42. 1// SALESFORCE, CRM IN PLATFORM-AS-A-SERVICE MODE
Salesforce provides a range of CRM services in the cloud
via an API, on a subscription basis…
Sales force automation
Customer service, support, helpdesk
Social media monitoring
…and also some products related to companies workflow.
Performance management
Enterprise social network
Using Salesforce requires no software installation at customer
companies sites.
//
42
43. 2// WHAT WOULD IT COST IF THERE WERE NO APIS?
If Salesforce did not have an API, it would have to install its software at each client’s site, which means sending out staff to
install the software.
What would it cost?
Let’s
assume
that:
=
3 meeting/day
200 days/year
1 salesperson
Salesperson
600 meetings/year
Salesforce has 104 000 clients
To reach that client target in 3 years Salesforce would need around:
60
salespersons
=
$9
million
Salesforce is able to handle a large basis of clients while maintaining low costs. Delivering
services through an API is far more cost effective than running software locally on clients IT
infrastructures
//
43
44. 3// SALESFORCE API EASES IT SERVICES INTEGRATION
Thanks
to
its
API,
Salesforce
can
easily
integrate
with:
Applica7ons
Web
services
//
44
46. 1// EXPEDIA, MARKETING THROUGH APIS
Expedia is a travel booking company (train, plane, hotels, etc.). Before,
their web marketing would be done thanks to an HTML framed window
that affiliates would embed in their website.
Today, Expedia opened up an API for their affiliates to enable them to pick up:
Bookings
Photos
Search results
User reviews
It allowed developers who needed a piecemeal access to Expedia content to integrate it
seamlessly in their interfaces and experiences.
Today, Expedia Affiliate Network includes 10,000
partners and makes $2 billion revenue per year, 90%
of which comes from its API.
Source: RWW, How an API Can Transform Your Enterprise
//
46
47. 2// EXPEDIA, MARKETING THROUGH APIS
Room 77 is a hotel
reservations aggregator
Users perform a hotel
reservation search.
Several options are
suggested; they all redirect
to the matching hotel
booking partner
websites.
Links redirecting to
Expedia website
//
47
48. 3// EXPEDIA, MARKETING THROUGH APIS
Drives
more
traffic
to
Expedia
Generates
new
revenues
sources
New
distribu7on
channels
Thanks
to
its
API,
Expedia
affiliates
do
the
partnership
and
marke9ng
work
for
Expedia
at
a
low
marginal
cost
for
Expedia.
//
48
50. 1// MANY USE CASE SCENARIOS ARE BUILT ON THE NETFLIX API
NeMlix
offers
subscrip9on
to
unlimited
streaming
movie
and
TV
shows
In October 2008, Netflix opened an API to allow
developers to use its resources:
• Movie database
• Queue management
• Rental history
• …
The API is free and allows for commercial use
//
50
51. 2// MANY USE CASE SCENARIOS ARE BUILT ON THE NETFLIX API
800+
devices can stream
Netflix content
Source: Redesigning the Netflix API, Daniel Jacobson
20 000
developers use
the Netflix API
//
51
52. 3// WHAT WOULD IT COST IF THERE WERE NO APIS?
If Netflix did not have an API, it could not have developed thousands of applications
for hundreds of devices on its own.
What would it cost if Netflix developed these apps themselves?
=
Let’s
assume
that:
50 000$/year
Developer
20 000 developers use Netflix API
Having these developers in-house would cost Netflix:
$1
billion/year
Netflix allows third party developers to build applications for all
sorts of devices, thus catering to many needs without involving
high development costs.
//
52
54. 1// FITBIT API, EXTERNALIZING R&D
Fitbit is a fitness tracker that records health
and fitness data.
Originally, there was only one application
using the data developed by Fitbit.
In 2011, Fitbit created an API to allow third
party developers to create fitness apps
using Fitbit health data such as daily steps,
calories burned, food eaten and weight.
//
54
55. 2// THRIVING INNOVATION BASED ON THE FITBIT API
20 apps were built on the Fitbit API creating innovative
uses of fitness and health data
//
55
56. 3// THRIVING INNOVATION BASED ON THE FITBIT API
MapMyRun
uses
FitBit
health
data
to
provide
joggers
with
sta9s9cs
such
as
calories
burned,
heartbeat,
speed,
al9tude
//
56
57. 4// WHAT WOULD IT COST IF THERE WERE NO APIS?
If Fitbit had not had an API, they would have had to develop applications internally to create innovative
use cases. Without an API, it would not be able to leverage third party developers creativity.
What would it cost if Fitbit had developed these apps themselves?
Let’s
assume
that:
= $50 000
1 application
20 applications are using fitness data from Fitbit API
Developing these apps would have cost FitBit:
$1
million
Fitbit lets developers create new apps with its data, which results in higher usage of Fitbit device.
It only cost Fitbit the maintenance the API.
//
57
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WORK WITH US.
http://www.fabernovel.com
//
58
59. Together, we craft the future of your industry
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//
59
60. THANK YOU
To the fabernovel team
DESIGN
Benoît Talabot
Partner & Art Director
Anne-Audrey Gounot
Junior Art Director
And also…
Francis Perrin
Digital Strategy Consultant
COMMUNICATION
Amélie Pauvert
Communication manager
ANALYST
Cyril Vart
Partner & VP Strategy
Julien Rialan
Project Analyst in Paris
//
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//
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62. // PARIS
17 rue du faubourg du Temple
75010 Paris
+33 1 42 72 20 04
meet_paris@fabernovel.com
// NEW YORK
// SAN FRANCISCO
169 11th St.
San Francisco, CA 94103 USA
+1415 626 6406
meet_sf@fabernovel.com
// MOSCOW
150 West 25th St. , Suite 503
New York, NY 10001
+1415 298 02 09
meet_nyc@fabernovel.com
3-iy Monetchikovskiy Peureulok
17, Stroenie 2 Moscow 11054 Russia
+7(999) 639 80 82
meet_moscow@fabernovel.com
//
62