This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
This report is a semester report for the course Marketing Management. The case company has been chosen collectively in the group. The repor contains Netflix's marketing strategy analysis, target group analysis and its operating market (micro and macro environment) analysis
Netflix Infographic and Report (NETS2003/NETS5006) Karen Wong
The following infographic and report was created for a group assignment.
All media cited remains property of and copyright to the respective rights holders.
This work is licensed under Creative Commons Attribution
CC BY-NC. For more information, go to https://creativecommons.org/licenses/by-nc/4.0/
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience.
Summary slides are above; full details below.
Team:
- Norman Tran: Digital Strategy
- Gabriella Pizzitola: Account Management
- Laetitia de Camas: Account Management
Role:
- Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix
- Facilitate brainstorming sessions
- Project management
- Research
- Design deck template and product mockups
Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling
TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
This report is a semester report for the course Marketing Management. The case company has been chosen collectively in the group. The repor contains Netflix's marketing strategy analysis, target group analysis and its operating market (micro and macro environment) analysis
Netflix Infographic and Report (NETS2003/NETS5006) Karen Wong
The following infographic and report was created for a group assignment.
All media cited remains property of and copyright to the respective rights holders.
This work is licensed under Creative Commons Attribution
CC BY-NC. For more information, go to https://creativecommons.org/licenses/by-nc/4.0/
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience.
Summary slides are above; full details below.
Team:
- Norman Tran: Digital Strategy
- Gabriella Pizzitola: Account Management
- Laetitia de Camas: Account Management
Role:
- Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix
- Facilitate brainstorming sessions
- Project management
- Research
- Design deck template and product mockups
Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling
TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
Only 12% of seniors in the US are on Netflix.
Netflix for seniors is a project that exposes this gap in the Market, while providing a strategy that brings the Joys of Technology to our most prized generation.
*This project was put together during my last semester at Grad school. Under the guidance of Paris Daniell
Developing an API strategy should be considered a journey, not a project with a predetermined outcome. This presentation describes Netflix's journey to discover a winning API strategy as well as future directions for the API.
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Digital Jobs London. We recruit for jobs all over the Digital Sphere for Media Owners, Publishers, Ad technology, Ecommerce, Media & Marketing Agencies. www.spherelondon.co.uk
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Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Netflix Digital Strategy
Crash Course in Digital Strategy by Julian Cole – BBH - NY
Course Assignment
@RaffaelVincenti
raffaele.vincenti2@gmail.com by Raffaele Vincenti
2. Would you like to download this presentation?
You can do it for free …
8. STRATEGY
Target the TV viewers tired of waiting for the programs
they like and make them becoming Netflix subscribers.
9. The freedom of choosing on TV what you want whenever you want is insuperable.
INSIGHT
10. Netflix is the largest online TV content service.
PROPOSITION
11. REASONS TO BELIEVE
Continuous clients growth since 1997
Global presence
Effective and complete service
Competitive prices
Evolving offer of contents
Primary consideration for clients
13. COMMUNICATION FRAMEWORK
Facebook
There is an alternative to
the traditional serial
programming TV
Search
YouTube
Twitter
Social Ads
Microsite
Have you lost the
enthusiasm watching
traditional TV?
Regain it with Netflix
Subscribe and gain your
freedom to choose TV
contents
Banners
Communities
Search
Social Ads
Microsite
Social Ads
Microsite
Website
Social
CREATIVE
CURRENT CLIENT BEHAVIOR CLIENT DESIRED BEHAVIOR
MEDIA
NETFLIX SUBSCRIPTIONWATCHING SERIAL PROGRAMMING TV
AWARENESS CONSIDERATION PURCHASE
MEDIA MEDIA MEDIA
YOUTUBE
FACEBOOK
GOOGLE
TWITTER TV BLOGS
WORD OF MOUTH
MICROSITE
WEBSITESEARCH
SOCIALPINTEREST
15. KEY PERFORMANCE INDICATORS
RETENTION
Grade of positive sentiment
PURCHASE
No. of new subscribers
PREFERENCE
Increase of purchase preference
CONSIDERATION
No. of site visitors
AWARENESS
No. of impressions
16. THANKS FOR YOUR ATTENTION
raffaele.vincenti2@gmail.comRaffaele Vincenti