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Making Web Analytics Actionable in Universities

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Peter O'Neill
Peter O'Neill

The document discusses how to make web analytics actionable for organizations. It recommends defining key performance indicators (KPIs) and targets to measure success, creating dashboards to provide quick overviews of performance, and generating key reports on topics like top search terms and popular site sections. The document also provides suggestions for getting stakeholders involved, increasing knowledge through resources like forums and blogs, and making the most of limited resources.

BusinessTechnology
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Making Web Analytics Actionable Peter O’Neill Freelance Web Analytics Consultant www.aussiewebanalyst.com Scottish Web Folk 28 th Nov 2008
Web Analytics ,[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
My Opinion on Web Analytics ,[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Issues people are facing ,[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
What I am going to discuss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
KPIs/Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
KPIs/Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
KPIs/Targets ,[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Dashboards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Dashboards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Key Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Key Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Key Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Some Additional Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Some Additional Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Other External Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com
Thoughts to Take Away ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Peter O’Neill www.aussiewebanalyst.com

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