This document provides an overview of social media marketing strategies for businesses. It discusses choosing social media platforms based on target audiences, setting up professional profiles, advertising profiles to current customers, engaging with followers by posting quality content and calls to action, and maintaining a consistent posting schedule. Mistakes discussed include failing to include vendors in social media strategies, neglecting LinkedIn's business networking potential, hiding a company's personality, and expecting instant results without patience. The document promotes developing a solid long-term social media marketing strategy and avoiding common costly errors.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
DubLi Network | Social Media 101 for DubLi Network Business AssociatesDubLi Network
The age of social media is here; completely unavoidable, and a crucial marketing platform. It is essential that network marketers take advantage of the broad and varied audience available to them via the Internet. However, social media for your DubLi Network business is also something that cannot be done half-heartedly. Read our full guide to making the most of social networking sites to enhance your direct selling strategy.
Busting the social media myths that keep people and companies from engaging in social media marketing. Published February 2010 by Beth Schillaci, VillageWorks
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
DubLi Network | Social Media 101 for DubLi Network Business AssociatesDubLi Network
The age of social media is here; completely unavoidable, and a crucial marketing platform. It is essential that network marketers take advantage of the broad and varied audience available to them via the Internet. However, social media for your DubLi Network business is also something that cannot be done half-heartedly. Read our full guide to making the most of social networking sites to enhance your direct selling strategy.
Busting the social media myths that keep people and companies from engaging in social media marketing. Published February 2010 by Beth Schillaci, VillageWorks
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
http://bit.ly/Z2Chzk Do you want to know how the leaders and top gurus use social media for business success? I'm talking about generating leads 24/7 like clockwork. Well today, you're in luck, I go over some of the tactics that I paid well over $50,000 to learn myself. For more advice on how to use social media for business success, visit my blog at http://KevinKLau.com
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
Introducing 200 Social Media Marketing Tactics. Inside this eBook, you will discover the topics about tips on choosing which social media site to use, tips on getting started with a social media site, tips on keeping subscribers glued to your account, tips on_ using multimedia content, tips on using language, tips on how to expand the reach of your social media account, tips on using Facebook, tips on using Twitter, tips for safety, tips on involvements you should avoid, tips on maintaining/improving the credibility of your social media account, tips on measuring and improving the effectiveness of your social media account, tips on coming up with a_ good content, tips on unique ways to deliver your message, tips on dealing with competition, tips on financing your social media account and tips on making your social media account user friendly.
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
Setting up your social media marketing resources effectively is crucial before launch. Learning on the fly is perfectly normal, but realising that your materials, profiles or software aren’t up to scratch after addressing the marketplace is unacceptable.
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
Why business owners should use social mediaLeanne Peard
Are you and your business one of them?
Now, I think you’re probably thinking, “What is that? What is one of them? ”
Well, let me tell you who and what one of them is. Statistics indicate that only 30% of people owning businesses, small to medium business owners, are using social media for their marketing. So, are you one of them? or are you one of them 60 % that aren’t using social media for their business? Well, whatever the case is, let me share with you today on this social media Live a few reasons why you should be using social media. You ready? Of course you are.
It’s good to understand Europe’s debt crisis and why it’s affecting
U.S. markets. Here’s an overview of how the European Union
operates, why the euro is in danger, and what the crisis could mean
to American investors.
Scuba Diving in Malta I Ediving.com I Scuba Diving Directory & Reviews for Di...Scuba Tom
SCUBA DIVING IN MALTA: scuba dive in caves & shipwrecks. Divers’ reviews
Scuba diving in Malta has grown in popularity in the last ten years due to its scenic dives, cliffs and underwater caves that dominate the underwater terrain. It also has very interesting wrecks. It poses a unique topographic structure and you can scuba dive year-round. Its 280 km. of coastline has more shore and boat dive sites within a small radius than any other island group in the Mediterranean. It has 7000 years of history and an eclectic mix of cultures.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
http://bit.ly/Z2Chzk Do you want to know how the leaders and top gurus use social media for business success? I'm talking about generating leads 24/7 like clockwork. Well today, you're in luck, I go over some of the tactics that I paid well over $50,000 to learn myself. For more advice on how to use social media for business success, visit my blog at http://KevinKLau.com
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
Introducing 200 Social Media Marketing Tactics. Inside this eBook, you will discover the topics about tips on choosing which social media site to use, tips on getting started with a social media site, tips on keeping subscribers glued to your account, tips on_ using multimedia content, tips on using language, tips on how to expand the reach of your social media account, tips on using Facebook, tips on using Twitter, tips for safety, tips on involvements you should avoid, tips on maintaining/improving the credibility of your social media account, tips on measuring and improving the effectiveness of your social media account, tips on coming up with a_ good content, tips on unique ways to deliver your message, tips on dealing with competition, tips on financing your social media account and tips on making your social media account user friendly.
New Social Media Ebook Offers Free Guidance to Cisco PartnersRicardo Llera
Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
Setting up your social media marketing resources effectively is crucial before launch. Learning on the fly is perfectly normal, but realising that your materials, profiles or software aren’t up to scratch after addressing the marketplace is unacceptable.
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
Why business owners should use social mediaLeanne Peard
Are you and your business one of them?
Now, I think you’re probably thinking, “What is that? What is one of them? ”
Well, let me tell you who and what one of them is. Statistics indicate that only 30% of people owning businesses, small to medium business owners, are using social media for their marketing. So, are you one of them? or are you one of them 60 % that aren’t using social media for their business? Well, whatever the case is, let me share with you today on this social media Live a few reasons why you should be using social media. You ready? Of course you are.
It’s good to understand Europe’s debt crisis and why it’s affecting
U.S. markets. Here’s an overview of how the European Union
operates, why the euro is in danger, and what the crisis could mean
to American investors.
Scuba Diving in Malta I Ediving.com I Scuba Diving Directory & Reviews for Di...Scuba Tom
SCUBA DIVING IN MALTA: scuba dive in caves & shipwrecks. Divers’ reviews
Scuba diving in Malta has grown in popularity in the last ten years due to its scenic dives, cliffs and underwater caves that dominate the underwater terrain. It also has very interesting wrecks. It poses a unique topographic structure and you can scuba dive year-round. Its 280 km. of coastline has more shore and boat dive sites within a small radius than any other island group in the Mediterranean. It has 7000 years of history and an eclectic mix of cultures.
Dealing fairly with interest-only customers; a good practice guide from HML -...HML Ltd
Since the original version of our Interest-Only Good Practice Guide, the Financial Conduct Authority has published its finalised guidance into interest-only mortgages. This latest version contains the updates between the thematic review and the finalised guidance to help you shape your customer communication strategies.
Your personal brand is a representation of you and your work.
Personal branding is about how people perceive you and what they think when they hear your name. It’s becoming increasingly important that your personal image fits into a brand that appeals to potential customers, industry followers and other brands in your space.
In this guide, we’ll go over 10 ways to build a strong personal brand so you can build your career and company online.
✅ Create an attractive, professional-looking website and blog
✅ Make a personal logo that is unique to you
✅ Develop your own voice – don’t copy what other people are saying
✅ Be consistent with the way you present yourself on social media
✅ Stay up-to-date with industry trends so you’re always in the know
✅ Create an attractive, professional-looking website and blog
✅ Collaborate with other brands
✅ Maintain a tight focus
✅ Manage your expectations
✅ Tell stories
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
If you are already implementing an email marketing plan in your overall marketing strategy, the question becomes how you can stand out from the crowd and gain the attention of your target audience.
Newbie Friendly Method Reveals How We Make $128+ Per Dayabdulrhmanalkthiri
A lot of marketers have all sorts of
wrong ideas about social media
marketing. Some think that you only
need to post "viral content" to get
tons of traffic overnight. They actually
believe that if you are able to pump
that much traffic to your target
website, a large chunk of those people will buy whatever it is that you are
selling.
While it's common knowledge that social media is used by billions of people around the world, what surprises many is the fact that every 6.4 seconds someone new is joining the craze. When used properly, sites like Instagram, Facebook, Twitter, and LinkedIn can draw traffic to your website and increase the general public's knowledge of your brand.
Here are a few tips that will help you to take charge of your web presence.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
Business connections are a good thing whether it be in your own industry or not. That is why it is always a good idea to network. If you have exhausted your pipeline of connections, read on for more great ways to network.
3. It seems like everyone has been talking about social media for a few years now. These
sites are awesome for businesses to use because they are usually free and lots of people
use them. Here is how to use social media marketing to expand your customer base.
Figure out where the majority of your customers are in social media. Put a survey up on
your website and allow people to vote on which site they use the most. This will allow
you to figure out where you have the best chance to reach out to people that already like
your product. If you're not sure, then pick one that's very popular, like Facebook or Twitter
as your starting point.
After choosing a social media site to market on, set up your profile. This is usually pretty
straightforward and takes little time. Remember that you're making this for your business
and not yourself, so fill out the profile accordingly.
Once you have a profile up and running, you should then advertise it to your users. If you
have a mailing list, send them all an e-mail about it. Put up a link on your business's main
website. Draw as many people in as you can with whatever tools you have to communi-
cate with your current customers.
When you finally have a few people added
to your social network, you have to be sure
to update them on what's going on fre-
quently. Spamming them will not work but
posting good quality content about what's
going on with a link to your products will.
The better the quality of your advertising
and content, the more of a chance it has to
be shared with more networks.
Looking at your competition's social media
sites can provide great insight as to what
people expect from yours. Check their pages out and see what others are saying there.
Notice how they built their profile and how they interact with others. Take what you learn
www.pinsondigital.com
4. and apply that in your own way to your page. Don't rip your competition completely off,
just take what works and form it into something that will work for your company.
Update people on things and share news about your niche every once in a while. If you
only use social media to advertise and nothing else, you won't last long. Even if you share
a news story and it gets shared, it will still link back to you as the original person who
shared it. Make sure your profile has a link to your main website so that if they are inter-
ested they can visit and purchase something. The more everything you put out gets
shared with others, the more potential customers you are reaching.
By building and maintaining your social media site, you'll reap the benefits of social me-
dia marketing. This type of marketing is very effective and can help you reach a lot of
people if you put in the effort. Apply the article above to your marketing efforts and see
what it can do for you!
www.pinsondigital.com
6. With social media connecting everyone in the world to one another, it only makes sense
that it would make an excellent marketing tool. There are literally millions of people who
subscribe to one social media outlet or another. Not only are these people subscribers,
they use them in their everyday lives to get a wealth of information about all sorts of
stuff. In recent years, businesses have caught on to this phenomenon and started using
social media to help promote them to people they never had access to before. However,
developing a social media marketing strategy is not something you can just put together
in a single afternoon. Rather, it requires a great deal of planning and effort. The following
article will help you learn what steps you should take to create a successful social media
marketing campaign.
First, you need to get ac-
customed to all the differ-
ent social media outlets
that are available to you.
Don't stop with just Face-
book and Twitter (though
we will talk about these
sites shortly). Instead find
any social media site that
might cater to your target audience so that you can really get your message out there to
anyone and everyone who might be interested. Other sites such as LinkedIn might be
even more beneficial than the popular ones we mentioned earlier. It is important that you
do your homework so that you create the most efficient marketing strategy possible.
Let's face it, in order to have a successful social media marketing strategy, you must have
a Facebook page. Facebook is far and away the most popular social media site out there,
and it doesn't look like that is going to change any time soon. However, simply creating a
Facebook page is not enough. There are countless businesses out there that have bland
and boring pages that all look the same, only to discover that they don't get any follow-
ers. It is extremely important to have a page that stands out so that readers will have a
reason to stay and observe it. Try and make your page engaging and interesting so that
anyone who comes across it won't immediately hit that back button on their browser.
www.pinsondigital.com
7. After an eye catching Facebook page, the next most important social media outlet is most
definitely Twitter. Twitter is great because it allows you to get the word out on any new
announcements your company might want its consumers to know. Your followers will get
your message immediately and will appreciate you for it. Also, it never hurts to add some
humorous posts now and then to attract even more followers. Be careful not to spam your
clients with too much repetitive information, however, as this can cause them to unfollow
you.
You now have the very basics of starting a social media marketing campaign. This is by no
means an end all be all solution, and you are going to have to amend your strategy so
that it complements your business nicely. However, if you use the information you've just
read, you are well on your way towards making your business more visible.
www.pinsondigital.com
9. If you have a website of any kind, you need people to know about it. You need to do some
kind of marketing, and if you are serious, you need to take a look at social media market-
ing. Social media is free to use, and you can reach thousands of people instantly with your
messages. Here are some smart tips for you to keep in mind as you are exploring social
media and using it for your marketing efforts
1. Observe before you start interacting. This is a key step to take. When you are just start-
ing out with social media, you may want to jump in right away, but that is not a wise idea.
Get a feel for how each site works and how people interact with each other.
2. Check out your competition's profiles. You don't want to copy them, but you do want to
get a few ideas. Watch how they interact with their followers and friends. See how often
they update their page. See what they are doing that is good, and how they can improve.
That way, you can avoid their mistakes and start off on the right foot.
3. Act like a professional. You may see a
lot of people posting all kinds of things
on social media, but remember one thing:
your professional profile is not your per-
sonal profile. If you have a burning desire
to tell people what your lunch tasted like,
save it for the profile that isn't linked to
your financial livelihood. The only excep-
tion to this, of course, would be if you had
a food blog related to your own cuisine!
4. Talk to people. This is supposed to be social, remember? Take the time to look around
and see what your followers are posting. What are their problems? What do they want?
This is a great way to learn more about your customers, and in turn find out how you can
better serve them. There could be a lot of great ideas that results from the simple art of
conversation.
www.pinsondigital.com
10. 5. Write content that excites people. When your posts are interesting to people, they are
going to be more likely to share with their networks, which opens you up to thousands of
new customers. Do your best to provide content that is relevant, thought-provoking or
funny. That way, people will not wait to be told to share; they will just do it.
6. Give people a call to action periodically. While you have to be very careful that you do
not hard-sell on social media, you have to be just as adamant that your business deserves
business! About once every two or three days, provide information that really talks up one
of your products.
With these tips, you have the basics of what you need to know in social media. Social me-
dia can be a great way for you to build relationships, create loyalty, and reach new people
all the time. Use the tips in your efforts and you'll see great results.
www.pinsondigital.com
12. Social media marketing provides a platform for gaining millions of potential customers.
There are numerous ways you can approach this form of fairly new advertising. This arti-
cle will provide you with five simple in depth tips and tricks you can apply to your social
media marketing endeavors for optimal results.
The first step to social media marketing is to set up your company's pages. You probably
already have a few websites in mind such as Twitter or Facebook. It is important that be-
fore you start any major marketing efforts, your profiles have all the common information
filled out and you have uploaded your company's logos. If your chosen social media web-
site allows, consider adding things like a custom background for your profile, customer
images and reviews. The more on-hands media and information you provide for custom-
ers, the more people will be interested in your company and its products.
Keep a schedule to regularly update all of your social media profiles. The number one
failure in social media marketing is to avoid proper updates or only do them weekly. It
has been a proven fact that companies who update their profiles once a day see an in-
crease in customers. Your updates should be relevant to the business and shouldn't be
something that viewers could consider spam. Provide customers with intellectual and
valuable information that they could not find elsewhere.
Contests attract a great deal of
attention on social media web-
sites. People love to get some-
thing for free, which is the
perfect reason for you to host a
contest. There are hundreds of
ways you can go about hosting
a contest, but the ones that at-
tract the most attention are
customer review contests, pet
contests or contests where us-
ers submit children photos. The
www.pinsondigital.com
13. latter two have a cute factor that no one can deny and will attract plenty of wanted atten-
tion. You can make these contests work in your favor by giving out some of your products
as prizes. It is not only much like sending samples, but people who are satisfied with your
contest prize products are likely to come back for more.
Your social media pages won't receive attention overnight. You have to put in some effort
to gain some wanted followers. The best way to do this is to make the connection be-
tween your main company's website and your social media profiles. Place links on your
company website that lead back to your social media pages. Many people choose to use
the well-known social media logos for Twitter, Facebook, LinkedIn etc. This is a good
practice to go by as it makes the connection obvious and easy to spot by people looking
for it.
Invite the customers that you currently have to participate actively in your social media
profiles. Customers who already know your company and are happy to deal with you will
more than likely become an active follower. Gain their attention by sending out an email
to your current customers, letting them know that you have made a presence on their fa-
vorite social media websites. Make sure to only send this type of email if the customer
has given their permission to hear any form of news from your company.
Social media marketing reaches millions of potential customers in a given day. This is
what makes it such a popular marketing platform for many companies to pursue. You can
make great impact in the community just by setting up your social media profiles and let-
ting others see what your company has to offer!
www.pinsondigital.com
14. Chapter 5
A Few Costly Mistakes
People Make Through
Social Media Marketing
15. Let's be honest, the wide world of social media has expanded into virtually every aspect
of our culture, including business. It has been proven to be a valuable marketing tool if
used correctly and with a solidly developed strategy. Unfortunately, there are countless
mistakes, often expensive ones that inexperienced businesses often make when carrying
out a social media marketing campaign. The following article will detail you on some of
the most common mistakes businesses make so that you may avoid them in the future.
The first marketing mistake we will discuss is a business' failure to cultivate social media
relationships with its vendors. Your vendors are your supply chain and thus an extremely
important part of your business. When you are developing a social media marketing strat-
egy, make sure that your vendors are a part of that strategy. This will allow you to estab-
lish a good relationship with your business partners while also affording you another
outlet to promote your business. This is often overlooked by inexperienced companies.
Another social media marketing strategy that is often made is neglecting to use the net-
working powers provided by LinkedIn. We all know that Facebook and Twitter are the two
most popular social networking
sites in the world, but in the
business world, there is no social
networking site better than
LinkedIn. The reason is simple.
Sites such as Facebook and Twit-
ter are used by the masses, but
often on a more personal level.
LinkedIn, on the other hand, is a
professional site solely dedicated
to the business world. It will al-
low you to connect with poten-
tial clients as well as investors. It
also has a more reputable and
professional feel which will give
your business a more legitimate
look.
www.pinsondigital.com
16. On the flip side, some companies try to look a little too professional. Another common
social media marketing mistake that many businesses make is they keep their company's
personality hidden. You shouldn't be afraid to show what your company is all about. A
boring and stuffy marketing campaign will do little to attract anyone. Instead, allow your
personality to show a little so that people get a true idea of what your business is really
about.
Yet, another mistake made when undergoing a social media marketing strategy is to ex-
pect results instantly. Too often a business will start a marketing campaign and will be
shocked when business doesn't pick up within the next few days. Understand that social
media marketing takes time and there is a great deal of patience required. Once you have
developed a solid campaign strategy, you have to give it time to take effect.
The whole world of social media marketing is relatively new and it will require a great
deal of new and unique concepts. Avoiding some of the common and costly mistakes
mentioned above will give you a leg up on the competition when you start developing
your own strategy. So long as you put in the time and work, your marketing efforts can
lead to great success for you and your business.
www.pinsondigital.com
17. About Pinson Digital
Pinson Digital LLC, is a Salem Oregon based inbound marketing agency. We'll help turn your web-
site into a sales and marketing machine with awesome content, compelling offers and a strategy
for converting leads into sales.
For more information, please contact us at 503-584-1124 or pinsongroup@gmail.com
www.pinsondigital.com | @pinsondigital | facebook.com/pinsondigital