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Why SEM
Search engine marketing is an effective way to reach interested customers. Traditional advertising methods like TV and radio are less effective because people can skip ads and the messages are not targeted. Search engine marketing only charges for clicks, so businesses only pay for interested visitors to their website. It also allows tracking which keywords and pages are most effective. The document then describes the search engine marketing services offered by Curious Media, including website optimization, keyword research, and ongoing analysis and maintenance.
