Know more about Content Marketing and why Real Estate Industry needs to focus on the same from Ashish Trivedi's presentation from Taboola at the Evolve- biggest Real Estate Marketing Conference by Amura @ JW Marriott, Pune.
#SCMW2014 - Knowledge Sharing - Marc Rougierscoopit_fr
KNOWLEDGE SHARING
Marc Rougier, Président & co-fondateur de Scoop It @MarcFuseki
De plus en plus d'entreprises et de marques intègrent du contenu tiers dans leur stratégie de contenu: partager la voix d'autres experts enrichit et crédibilise une ligne éditoriale, contribue à démontrer leadership d'opinion, facilite l'engageant d'audience. Par ailleurs, une autre activité évolue dans l'entreprise: la gestion de la connaissance, qui soit s'adapter à un monde plus distribué, plus ouvert: la connaissance n'est plus l'apanage d'un détenteur officiel mais se déplace en temps réel sur le web et ses média. Ces deux évolutions (celle du marketeur et celle du knowledge manager) renforce le rôle du curateur: ce médiateur qui écoute et défriche le web, découvre du contenu pertinent, le met en valeur et le partage. En le partageant vers l'extérieur, il est marketeur. En le partageant à l'intérieur, il est knowledge manager.
Nous observons cette porosité nouvelle entre la communication externe et la communication interne avec intérêt. Les deux pôles se retrouvent sur deux valeurs: d'une part, la connaissance est clé (connaissance = information organisée et qualifiée; donc "bonifiée" par un curateur). D'autre part, elle est partout: dans le web ouvert et chez chaque collaborateur d'une entreprise. C'est l'avènement du Knowledge Sharing, procédé temps réel, ouvert et distribué, qui contribue au marketing comme au knowledge management et nourrit thought leaders et brand advocates. Sachons l'organiser et en tirer bénéfice.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Communication Strategies for Leveraging Social Media Sazed Monsur
I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
5 Types of Content You Need to Stand Out on Social Media – Megan Gonzales, Te...Social Media Day Lafayette
In this session, you will learn the 5 categories of content needed for a successful content strategy on social media. Each category will be broken down into easy directives that can be applied to multiple types of industries.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Social Media Branding (Bennett College Workshop 111113)Dioni Wise
This presentation discusses the importance of social media branding on sites such as Facebook, LinkedIn and Twitter. The presentation was delivered to the Student Government Association at Bennett College For Women in Greensboro, N.C., on Nov. 11, 2013.
#SCMW2014 - Knowledge Sharing - Marc Rougierscoopit_fr
KNOWLEDGE SHARING
Marc Rougier, Président & co-fondateur de Scoop It @MarcFuseki
De plus en plus d'entreprises et de marques intègrent du contenu tiers dans leur stratégie de contenu: partager la voix d'autres experts enrichit et crédibilise une ligne éditoriale, contribue à démontrer leadership d'opinion, facilite l'engageant d'audience. Par ailleurs, une autre activité évolue dans l'entreprise: la gestion de la connaissance, qui soit s'adapter à un monde plus distribué, plus ouvert: la connaissance n'est plus l'apanage d'un détenteur officiel mais se déplace en temps réel sur le web et ses média. Ces deux évolutions (celle du marketeur et celle du knowledge manager) renforce le rôle du curateur: ce médiateur qui écoute et défriche le web, découvre du contenu pertinent, le met en valeur et le partage. En le partageant vers l'extérieur, il est marketeur. En le partageant à l'intérieur, il est knowledge manager.
Nous observons cette porosité nouvelle entre la communication externe et la communication interne avec intérêt. Les deux pôles se retrouvent sur deux valeurs: d'une part, la connaissance est clé (connaissance = information organisée et qualifiée; donc "bonifiée" par un curateur). D'autre part, elle est partout: dans le web ouvert et chez chaque collaborateur d'une entreprise. C'est l'avènement du Knowledge Sharing, procédé temps réel, ouvert et distribué, qui contribue au marketing comme au knowledge management et nourrit thought leaders et brand advocates. Sachons l'organiser et en tirer bénéfice.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Communication Strategies for Leveraging Social Media Sazed Monsur
I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
5 Types of Content You Need to Stand Out on Social Media – Megan Gonzales, Te...Social Media Day Lafayette
In this session, you will learn the 5 categories of content needed for a successful content strategy on social media. Each category will be broken down into easy directives that can be applied to multiple types of industries.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Social Media Branding (Bennett College Workshop 111113)Dioni Wise
This presentation discusses the importance of social media branding on sites such as Facebook, LinkedIn and Twitter. The presentation was delivered to the Student Government Association at Bennett College For Women in Greensboro, N.C., on Nov. 11, 2013.
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
All modern marketing professionals deal with challenges managing their marketing assets. Whether it is managing users permission of assets, handling multiple formats or missing deadlines due to misplaced content, you're not alone! Our survey has gathered the challenges faced by marketers and collected data on their biggest problems.
In this webinar you will learn:
How important brand identity is to your next marketing campaign
How to stop wasting time searching for content, waiting for feedback
or sharing content
The best ways to audit the success rate of your next marketing campaign
Tips to meet your marketing deadlines every. single. time.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
The Basic Principles of Content Marketing and SEO to Generate More Inbound LeadsRyan Hanley
Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Social Media for Non Profits semniar given at Westminster College in Mesa Arizona in October, 2013. Though the seminar was geared towards non-profits, the principles apply to any organization.
Social media levels the branding playing field. By leveraging LinkedIn strategically, even small nonprofits can compete with the hottest companies for talent.
Learn how to:
• Brand your organization as a great place to work
• Engage individuals with exactly the skills you need
• Get your opportunities in front of mission driven candidates
What Every CMO Needs to Know About Content StrategyMark Fidelman
A must read for all CMO's - What is Content Strategy and how do I build content that drives leads and revenue? How do I make it social and why does it matter?
The 10 Step Framework for Social Content
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about:
1. How to push Leads for Site visit
2. How to improve Booking Ratio
3. How to optimize Email marketing communication
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
All modern marketing professionals deal with challenges managing their marketing assets. Whether it is managing users permission of assets, handling multiple formats or missing deadlines due to misplaced content, you're not alone! Our survey has gathered the challenges faced by marketers and collected data on their biggest problems.
In this webinar you will learn:
How important brand identity is to your next marketing campaign
How to stop wasting time searching for content, waiting for feedback
or sharing content
The best ways to audit the success rate of your next marketing campaign
Tips to meet your marketing deadlines every. single. time.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
The Basic Principles of Content Marketing and SEO to Generate More Inbound LeadsRyan Hanley
Done right content marketing and SEO allow your business to get found in search at the exact moment consumers need your product. Understanding the basic principles of content marketing and SEO builds a solid foundation to generate more inbound leads...
Webinar: How to Achieve Thought Leadership on LinkedInLinkedIn
The third webcast in our "Succeed in 2015" series will teach you how to leverage thought leadership to drive business value for your organization.
In this live webcast hosted by Jason Miller, Senior Content Marketing Manager at LinkedIn, you'll learn:
- How your company can leverage thought leadership on LinkedIn
- Three types of thought leadership your business should be creating
- How to measure the return on your thought leadership content
- Actionable steps towards your successful thought leadership strategy
Plus, this webcast is chocked full of insights and tips from marketing thought leaders and will cover both basic and advanced thought leadership strategies.
Social Media for Non Profits semniar given at Westminster College in Mesa Arizona in October, 2013. Though the seminar was geared towards non-profits, the principles apply to any organization.
Social media levels the branding playing field. By leveraging LinkedIn strategically, even small nonprofits can compete with the hottest companies for talent.
Learn how to:
• Brand your organization as a great place to work
• Engage individuals with exactly the skills you need
• Get your opportunities in front of mission driven candidates
What Every CMO Needs to Know About Content StrategyMark Fidelman
A must read for all CMO's - What is Content Strategy and how do I build content that drives leads and revenue? How do I make it social and why does it matter?
The 10 Step Framework for Social Content
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about:
1. How to push Leads for Site visit
2. How to improve Booking Ratio
3. How to optimize Email marketing communication
Know more about Changing landscape of Real Estate Industry with Digital Marketing and Technology from Vikram Kotnis's presentation from Amura Marketing Technologies at the Evolve- biggest Real Estate Marketing Conference by Amura @ JW Marriott, Pune.
Enhance Gravity Inversion Result Using Integration of Time-lapse Surface and ...Andika Perbawa
In recent years, the time-lapse microgravity method has been used for fluid movement monitoring in
hydrocarbon reservoirs. The basic principal of this method is to measure different gravity anomaly at
surface which representing density changes within the reservoir. This density changes come from
different pore fluid in certain time interval which means a fluid movement in the subsurface.
Furthermore, we should understand the density changes within the reservoir prior to do the gravity
inversion. However, the inversion results sometimes inaccurate and unstable. So, to increase the
quality of the inversion we can add the time-lapse borehole gravity log.
Time-lapse borehole microgravity measures different gravity anomaly at the wells in certain time
interval. This method captures the gravity attraction along the well in certain depth interval with in
order to increase the gravity signal in the subsurface. The data obtained from this method looks like
log data. This log data can be an additional input for gravity inversion process to improve vertical
and lateral sensitivity near the well. The inversion that writer used is damp least square inversion
method. In this paper, the writer will show the inversion result between the surface microgravity
inversion only versus the combination of surface and borehole microgravity inversion. These
scenarios will be applied in synthetic data.
The integration of time-lapse surface and borehole microgravity method shows us a better result
than the surface microgravity only. It can be seen that the boundary and the thickness of gravity
anomaly body are clearer. It means that we can get better vertical and horizontal resolution result.
By this simulation, we can conclude that time-lapse borehole microgravity could be an alternative
way to improve gravity inversion method and give us more information about fluid movement
within the reservoirs.
Magnetic Content: Strategies for Customer AttractionBarry Feldman
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.
From SourceIn 2013, learn how search and staffing firms can leverage content marketing to attract and find candidates for clients.
Learn more about LinkedIn Talent Solutions for recruitment firms: http://linkd.in/1iTsTH5
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Check out how the Indian auto industry is affected due to the COVID-19 and what are the proposed solutions to tackle the challenges and boost the demand.
We have covered all challenges related to the consumers, OEM, and dealers in the Automative industry and proposed MarTech solutions.
Combining e-detailing & marketing automation allows delivering cohesive brand experiences in healthcare. This will add value to increase doctor and patient engagement digitally.
Know about "Housing for all scheme by the Government" from Pratik Chandiwal's presentation - Employee Engagement Activity in form of Live Webinar conducted by Amura for its employees.
Know more about Online Trend Analysis for the Real Estate Industry and Successful Marketing Strategies from Vinayak Katkar's presentation at the Digital Bites- a Digital Marketing Conference by Amura & Google @ Bangalore Google Office.
Know more about How Technology will change how you look at Marketing from Ketan Sabnis's presentation at the Digital Bites- a Digital Marketing Conference by Amura & Google @ Bangalore Google Office.
Amura, came up with India's largest marketing initiative- A Real Estate Flash Sale, to create a transparent & consumer-centric platform to bring together developers and consumers. This platform provided a transparent & hassle-free home-buying experience for the customers and offered the best deals in the market.For this purpose, Amura had partnered with one of the largest advertising platforms in the world, Google.The event had been named, Indian Realty Flash Sale (IRFS).
The case study titled "Carnival of Lights" executed by Amura Marketing Technologies for Hiranandani Developers in Thane is a prime example of the scope and the success of Digital Marketing and specifically hyper-local targeting.
The Next feast by Kotle Patil developers was aim to create awareness about their upcoming home buying festival through various attractive offers and incentivized promotions.
After a successful Ruby Meetup in June, Amura hosted PunesRuby's Meetup for the month of November '15. We had our very own team members give some really awesome talks about Ruby and technology in general.
RequireJS - An Introduction - Vrushali Waykole
WebSockets in Rails - Vineet Ahirkar
Information about Ruby Association Grant - Sameer Deshmukh
The main topic based on popular opinion during Amura Evolve 2014 was 'How to use big data analytics for marketing & sales automation and simplification in real estate.' With live demonstration, the need for big data based platform for marketing & sales in real estate was established.
Another of the topics covered in Amura Evolve 2014 was Remarketing. The presentation covers re-marketing & re-targeting as a way to drive real estate customers who engage with a product / brand, to making an inquiry.
More from Amura Marketing Technologies Pvt. Ltd. (11)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
9. WHEN USERS SHARE
9
Users share 64% more using
below article share tools than
above article share tools
Users coming from social sites
share 4.5x more then users
coming from search engines
16. “I want to find information
about a specific topic”
Search
“I want to consume
content”
Discovery
“I want to engage
with my friends”
Social
State of mind
17. People spend 20% of their time online
consuming content on the open Web
Source: ComScore and Nielsen.
19%
Communication
22%
Social
13%
Multimedia
21%
Search
20
%
Consuming
Content
5%
Shopping
18. News | Business | Finance
Entertainment | Lifestyle
Tech
Recommendation
s
a Day
12B+
20. India Reach
1 B+
monthly unique
Users Globally
5M+
sponsored
content items
54%
mobile
Traffic*
45%
desktop
Traffic*
India desktop users reached, 3/2016 India Similar web 3/16
REACH PROPERTY
86.5% Google Ad Network
55.4% Facebook
51.9% Taboola
43.0% Microsoft sites
27.8% Outbrain
16.0% Times Of India
9.7 % NDTV
6.7% India Today
21. Global
Footprint
Engaging audiences
across all continents.
* Monthly recommendations, 10/2015
USA
74B
Canada
6B
Ireland
1B
UK
15B
France
12B
Germany
2.3B
India
10B
Australia
8B
Brazil
14B
English, French, German, Spanish, Portuguese, Italian, Korean, Japanese, Chinese, Thai, Hebrew, Hindi
Japan
12B
Take the example of Blue Apron. Did you ever just find something new/ innovative and your reaction was – wow, how did I not think of that? Something so simple yet so revolutionary!
EMEGING BRAND - Blue Apron let’s you cook without shopping for ingredients, making cooking fun without the hard work. When I tried it I was instantly hooked.
There are many new and DISRPUTIVE BRANDS like this - dollar shave club, harrys, plated, esalon, wealthfront - many more - using Disocvery to introduce us to new products, services and information - new ways of experiencing things we never new existed before.
ESTABLISHED BRAND – RE-DISCOVERY - Intel is a brand that I grew up with, as a company that built “solid” chips and microprocessors in PCs (not too exciting but important)!
Fast forward today, and Intel is powering all these wonderful technologies and tell stories about it across so many innovative fields, such as art, science, and healthcare.
They publish Intel IQ to tell them, a robust website in 23 languages worldwide. – with local staff on the ground in many many cities around the world. The topics span music, entertainment, gaming, lifestyle, fashion, technology and innovation = all enabled by technology powered by Intel.
Intel also sponsors ten-pole events like the Creator’s Project, that inspire, educate and entertain a new, diverse generation of customers – who are discovering Intel in a whole new light!
All through the power of discovery!
Everyone in this room has probably engaged with our recommendations dozens of times this week, while consuming content around the web.
We’re across all device types and we are native integrated “in feed” – we have been “native” years before it even became a buzzword.
The placements are hard coded onto sites, in the content well, highly engaging, visual in nature and non-disruptive to the user experience.
Publishers and advertiser love our performance.
Users actually engage with our ads instead of tuning them out.
We drive a 10x higher CTR than display ads and drive superb engagement rates and actions that other forms of media on-site.
So how does Discovery work?
Discovery taps into a unique mindset that allows brands to access a massive new audience that is completely open to learning about new ideas, messages, products and services.
While search is very intent driven and keyword based, social is very friend and interest based, Discovery a category where ideas are surfaced to you at the moment when you are most open to engage with them;
It is truly “pull based “marketing, and choice based, where messages and information find you in a seamless and integrated way!
As you can see, we consume content around the web voraciously and are in this unique discovery mode at least 20% of our time online;
We spend as much time consuming content as we do searching, on social networks, and communicating with our friends, and far more than shopping and multimedia.
This is a previously untapped audience for brands and we are leading the charge to define this category.
We power these placements across thousands of premium publishers across new, sports, business, entertainment, technology…the list goes on and on.
Recent partnerships include a global partnerships with MSN, AOL/ Verizon, CBS, Trinity Mirror and countless others top media brands around the globe.
Many of our publishers are design partners of ours as well as investors such as NBC//Comcast and the Daily Mail.
We have massive reach, 2nd only to Google Ad Network in the US. We reach close to 88% percent of the US desktop audience, reach over 3/4 billion unique users on a month, and we generate over 1 billion clicks a month!
We are fully mobile optimized, and across desktop, mobile and tablet. We are SDK enabled for apps and smart TVs as well.
Taboola has a global footprint, and we support over a dozen languages in 50 plus countries.
We have significant presence and penetration across the US, EMEA, APAC and Brazil and looking to expand into new territories such as China and Latin America.
And Brands have responded. We work with most of the major Fortune 500 brands, from IBM to Coca Cola, and everyone in between.
The beauty of what we do is we touch all different parts of the funnel for marketers, from brands awareness, to pr/communications, audience development, lead gen, and we power sales for leading retailors.
One of the unique elements of discovery is we can touch all the parts of the funnel.
Our recommendations are personalized and use machine learning based on many signals – its take account 2 main factors - your Persona and your Situation.
For example, I know that on weekends I spend much more time on my tablet watching longer videos and reading in depth articles on my couch, as opposed to during the week when I am traveling I am looking for short bursts of information in the trades on my phone and on the go.
We input many of these signals such your location, time of day, device, browsing preferences, and social proclivities – ie are you more of a sharer?