The document provides tips for business owners to generate new customers through referrals, social media, strategic alliances, and press. It discusses developing a referral generation plan, asking clients open-ended questions, controlling the referral process. For social media, it recommends identifying target audiences, engaging in relevant conversations, and including calls to action in posts. Strategic alliances suggest getting to know partners first and creating a strategic plan for cross-promotion. The document also outlines best practices for writing effective press releases to garner media coverage.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
Today’s always-on, digitally aware consumers have unprecedented access, choice, buying power brought on by mobile devices, social networks, and digital media. The path-to-purchase is not linear - it’s complex, irrational, and subject to bias. Mobile connectivity has fractured the consumer journey into hundreds of real-time, intent driven micro-moments. Join us as we explore the Modern Consumer Decision Journey, expose the stage-by-stage multitudes of influences that impact how consumers experience today’s real-time decision journey and uncover the many “whys” surrounding choice and behavior. http://info.signals-analytics.com/consumer-journey-introduction
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Content Marketing: Before you Write, Understand their PlightNuGrowth Solutions
Over the last several years, content
marketing has exploded in popularity.
In fact, 90% of all organizations use
content in their marketing efforts and
78% of CMOs see custom content as the
future of marketing.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
Today’s always-on, digitally aware consumers have unprecedented access, choice, buying power brought on by mobile devices, social networks, and digital media. The path-to-purchase is not linear - it’s complex, irrational, and subject to bias. Mobile connectivity has fractured the consumer journey into hundreds of real-time, intent driven micro-moments. Join us as we explore the Modern Consumer Decision Journey, expose the stage-by-stage multitudes of influences that impact how consumers experience today’s real-time decision journey and uncover the many “whys” surrounding choice and behavior. http://info.signals-analytics.com/consumer-journey-introduction
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Content Marketing: Before you Write, Understand their PlightNuGrowth Solutions
Over the last several years, content
marketing has exploded in popularity.
In fact, 90% of all organizations use
content in their marketing efforts and
78% of CMOs see custom content as the
future of marketing.
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
Tips on how charities can find and attract corporate donors in tough financial times.
Slideshare suggested blogs might be of interest; please let me know if they're not!
A presentation by the Community Foundation for Northeast Georgia and Rock Paper Scissors to help nonprofits understand their brand impact on their organizations, begin building a Brand Commitment and Marketing Plan, establish the value of storytelling and its impact on marketing, and reconnecting with social media and how it impacts a nonprofit's efforts.
Rivosecchi andrea solid tips on lead generation that anyone can easily unders...RIVOSECCHIANDREA
RIVOSECCHI ANDREA truffa Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
When target positioning for marketing, know your clients well enough to be your best friend. Make a clear definition of the type of person the business would appeal to. What are the likes, dislikes, experiences, and values of the prospect? What kind of energy is needed to appeal to them? Only then could you start targeting your search campaign.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. Guerrilla Safari
For business owners, finding new customers is job No. 1.
Here's how to get the job done.
Referrals
Social Media
Strategic Alliances
Press
4. Referral Generation
Adjust your mindset: You’re not asking to get
“hooked up,” you’re empowering your
audience to “hook up” their friends/associates.
People are naturally motivated to refer
valuable businesses to their friends and
associates, for the benefit of those people.
5. Referral Generation
Moments of Truth: Not every client
interaction is ripe for asking
Identify moments of truth when the value
you offer is most present in your client
interactions.
1. After a successful launch/refresh
2. After an increase in revenue
3. After statements of gratitude from your clients/partners
6. Referral Generation
Ask an Open Ended Question: Avoid
YES/NO
Replace “Do you know anyone…”
with “I’m so glad you’re getting so
much value from our work together.
Who do you know who might benefit
from a passive and residual income
stream?”
7. Referral Generation
LISTEN
Once you ask the open ended question, your
clients may take a second to think about their
answer. Wait and listen until they have some
ideas. Quietly jot down a list of everyone they
mention, and remain quiet until they let you
know they’re done.
8. Referral Generation
Control the process
Set an appointment/date to go over
referrals.
Write an email template. This will not only
speed things up, it also allows you to control
the message.
9. Referral Stats
65% of new business comes from referrals – New York Times
92% of respondents trusted referrals from people they knew –
Nielsen
People are 4 times more likely to buy when referred by a friend
– Nielsen
Non-cash incentives are 24% more effective at boosting
performance than cash incentives – University of Chicago
Offering a reward increases referral likelihood, but the size of
the reward does not matter – American Marketing Association
The Lifetime Value of a new referral customer is 16% higher –
Wharton School of Business
83% of consumers are willing to refer after a positive experience
–yet only 29% actually do – Texas Tech
10. Social Media
The best way to build an active and engaged
audience on social media is to focus on the people
who already know you best. By sharing content
that’s relevant to them, and taking the time to
interact and respond to any feedback you receive,
you’ll be able to grow the size of your audience and
build stronger relationships in the process.
11. Social Media
Identify your Target Audience.
Knowing your “Avatar” is half the battle.
You also need to think about the problem your
product or service solves.
What language would a customer use to
identify the problem?
What is the best way to engage with this
customer?
12. Social Media
Small businesses succeed on social media
when “Accurate Search” finds conversations
that include keywords that are appropriate to
their products & services OR the problems
their P&S solve.
When we find people using these keywords,
we can easily learn which social networks our
customers are using. We can also determine
the type of content they want and the best
time and frequency to post. This makes us
much more effective at reaching our
audience on social media.
13. Social Media
#Hashtags and Keywords
Once you’ve determined your relevant hashtags, monitor
them to find the conversations you should be a part of. The
hashtags I follow include #smallbusiness (my target
audience), #IncomeStore (our company name for
monitoring), and #onlinemarketing (conversations where I
can add my expertise).
14. Social Media
You can also find the influencers
you should be liking and following
using hashtags. Influencers are
experts in topics related to your
business and often have a large
following. Engaging with them can
help you gain exposure to a
bigger, equally targeted
audience.
15. Social Media
Engage
Once you’ve found social conversations that are
relevant to your business, you can start to engage
potential customers and share your expertise.
Make sure to add to the conversation without
disrupting it. If people are sharing and
commenting on articles related to your business,
look for opportunities to share your perspective. If
people ask questions you can answer, offer your
help.
16. Social Media
Calls to Action
Posts that provide a call to action are more likely to get
engagement (likes, follows, shares, retweets, favorites) from your
audience.
Your call to action shouldn’t always be related to your product or
service. People often use social media to be entertained, to find
valuable information, and to interact .
Make your content engaging by asking your audience a fill-in-the-
blank or True/False question.
Half your content should be solely focused on engagement, with
only about 20% of your content focused on the promotion of your
business.
18. Social Media
STATS
85% of fans on Facebook recommend brands to others.
43% are more likely to buy a new product when learning about
it on social media.
77% are more likely to buy a new product when learning about
it from friends or family.
81% of purchasing decisions were influenced by friends’ posts
vs. 78% influenced by brands’ posts.
79% of U.S. consumers who’ve “Liked” a brand on Facebook
did so in order to receive discounts or other incentives.
49% of U.S. consumers say friends and family are their top
sources of brand awareness, up from 43% in 2009.
~ Nielsen, Market Force, Jack Morton
19. Strategic Alliances
Strategic alliances are cooperative agreements between
two or more businesses that join together to help each other
reach mutually beneficial objectives.
Each contribute skills, knowledge, experience, and
resources so that they can accomplish together what
neither can readily do on their own.
The key to creating a really good strategic alliance is
thinking outside the box. The more you think outside the box,
the more opportunities you will discover.
20. Strategic Alliances
Get Friendly First
Strategic alliances usually come out of friendships and
professional relationships that have already proved
productive and worthwhile. Get to know a company, the
people, their work and their reputation before you align
with them. Their reputation will be your reputation.
21. Strategic Alliances
Make Sure Your Values Match
Talk to clients about your potential strategic alliance
partners. Ask questions about the values of your potential
partners. Make sure their values match yours. You want to
make sure they have integrity, are customer-service
focused and are respected in their profession.
22. Strategic Alliances
Educate Yourself
Learn everything you can about the other companies
(and the people in them) with whom you are aligning,
and become an expert at what they offer so that you
can know who are the right clients for them and what
they can offer your clients.
23. Strategic Alliances
Keep Your Eyes Open
Instead of just thinking only about how to bring in clients
for your company, now you have to be looking out for
how to bring in business for your strategic alliance
partners.
24. Strategic Alliances
Hire Them
I strongly encourage you to hire whoever you are
considering entering into a strategic alliance partnership
with. This allows you to know how they work with their
clients and it also allows you to genuinely say that they
did a great job for you.
25. Strategic Alliances
Explore the Possibilities
Get together with your potential strategic alliance
partners and discuss how you would like to work
together, what products or services each of you provide
and how you can support each other.
26. Strategic Alliances
Create A Strategic Plan
It is best to get clear ahead of time what you are going
to do for each other and put it in writing. Create a plan
for how you are going to help each other build your
business. Give special attention to cross-promotional
marketing.
27. Strategic Alliances
Cross Promote Each Other
Send out a letter to your clients about your strategic
alliance partners. Promote them in your e-mailings, and
link exchange with them on your website. Post about
each other in your blogs, and on your social networks.
The ways to cross promote are many.
28. Strategic Alliances
Sell For Each Other
When you meet with clients and potential clients make
sure you discuss with them what your strategic partners
have to offer. Answer questions, provide contact
information and make the initial call for your client and
introduce them to your strategic alliance partner.
29. Strategic Alliances
Share Resources
Let each other know about opportunities you come
across that will benefit each other. Be observant in your
business activities; notice what kinds of marketing and
other opportunities you come across that would be of
benefit to your strategic partners.
30. Press
A press release is your ticket to publicity.
Have a good reason for sending a press release.
A grand opening, a new product, a record-setting sales
year, a new location or a special event are all good
reasons.
31. Press
Make sure your press release is appropriately targeted for
the publication or broadcast you're sending it to. The
editor of Road & Track is not going to be interested in a
new baby pacifier you've invented.
32. Press
To ensure readability, your press release should follow the
standard format: typed, double-spaced, on white
letterhead with a contact person's name, title, company,
address and phone number in the upper right-hand
corner.
33. Press
Below the information, put a brief, eye-catching headline
in bold type. A dateline, for example, "Los Angeles,
California, April 10, 2010" follows, leading into the first
sentence of the release.
Limit your release to 1 or 2 pages at most.
It should cover the six basic elements: who, what, when,
where, why and how.
The answers to these six questions should be mentioned in
order of their importance to the story to save the editor
time and space.
34. Press
Don't embellish or hype the information.
You are not writing the article, you are merely presenting
the information and showing why it is relevant to that
publication in hopes that they will write about it.
Pay close attention to grammar and spelling.
Competition for publicity is intense, and a press release
full of typos and errors is more likely to get tossed aside.
35. Press
Know exactly what you're going to say before you
telephone the reporter. Have it written down in front of
you -- it's easier, and you'll feel more confident. Don't be
a pest. You can easily be persistent without being
annoying.
36. Press
If you reach the reporter on the telephone, remember
that he or she is extremely busy and probably on
deadline. Be courteous, and ask if he or she has time to
talk. If not, offer to call back at a more convenient time.
If the reporter can talk to you, keep your initial pitch to 20
seconds; afterward, offer to send written information to
support your story ideas.
37. Press
Be helpful and become a resource by providing reporters
with information. Remember, they need your story ideas.
There are only so many they can come up with on their
own.
Always remember that assistants get promoted. Be nice
to everyone you speak with, no matter how low they are
on the totem pole. After you establish a connection,
keep in touch; you never know where people will end up.
38. Press
The secret to success in the PRESS is to be sure you're
telling a story that's worth printing. The best publicity
draws on one of a handful of tried-and-true themes.
Newsworthy stories have something that hits you as a
reader and that rises above "just the facts." Here are five
can't-fail angles that the media loves:
39. Press
1. Underdog. Do you have a David versus Goliath story to
tell? Everybody loves an underdog: You were small and the
odds against you were great, but you took on the big guys
and won! If play this card, you might attract more attention
than you ever thought you could.
40. Press
2. Superman. Do you have "first, fastest, brightest" story to
tell? You don't have to be faster than a speeding bullet or
more powerful than a locomotive, but it would help. If
you've got a truly unique story -- you're the first, or the
biggest, or the strongest, or the loudest -- then you have a
certifiably newsworthy story.
41. Press
3. Cinderella. Do you have a rags-to-riches story to tell?
Stories about the GWOG (Guy Working Out of Garage) who
strikes it rich always command public interest. Late Apple
co-founder Steve Jobs may represent the quintessential
example of the small entrepreneur rising to greatness, but
there are countless other examples.
42. Press
4. Dear Abby. Do you have a "free advice" story to tell? You
can't beat free counsel for building trust. Brainstorm the best
tips you have to offer customers in your industry. That is the
basis for an interesting article.
43. Press
5. Scientist. Do you a story based on hard facts and figures?
You can assert all you want, but numbers make it real.
Research -- real, proprietary research carried out by you
and featuring your own data -- can be a great way to get
attention. Conducting a survey works just fine.
44. Press
by Jim O’Grady, Entrepreneur Magazine
As journalists, we hear this question from entrepreneurs all
the time: "How can I convince you to write a story about
my business?" The simple answer: Get our attention.
In 1939, a pastry company hired a man to eat 13 donuts
while hanging upside-down on a plank extended from
the roof of a Manhattan skyscraper. Given American
litigiousness, a stunt like that wouldn't work today--but
we'd want to write about it if it did.
45. Press
Think of the press as your audience and as a market. Just
as you tailor your message to reach different segments of
your customer base, you need to customize your story to
appeal to each publication you pitch.
We've put together a starter kit of methods to make your
pitch stand out from the deluge that swamps journalists'
e-mail inboxes daily.
46. Press
Give us a Narrative
Make it New
Make it Weird
Tug at Our Heartstrings
Make it Timely
Be Honest
Go for Shock Value