The document discusses social media and provides definitions and examples. It defines social media as a social instrument of communication and lists some major social media platforms including social networking sites like Facebook, social photo and video sharing sites like YouTube, social bookmarking sites, social news sites, and wikis. It also discusses ownership of social media content and how platforms have licensing rights over content even after users delete it from the site.

1. Understanding social media

2. Trainings by Vidya Bhagwat
What is social media?
• The best way to define social media is to break it down. Media
is an instrument on communication, like a newspaper or a
radio, so social media would be a social instrument of
communication.
• What Are Some Social Media Websites?
• Now that we have answered the question of what is social
media, we can move on to social media websites. Because
social media is such a broad term, it covers a large range of
websites. But the one common link between these websites is
that you are able to interact with the website and interact
with other visitors.

3. Trainings by Vidya Bhagwat
• Here are some examples of social media websites:
• Social Bookmarking. (Del.icio.us, Blink list, Simply) Interact by
tagging websites and searching through websites bookmarked
by other people.
• Social News. (Digg, Propeller, Reedit) Interact by voting for
articles and commenting on them.
• Social Networking. (Facebook, Hi5, Last.FM) Interact by
adding friends, commenting on profiles, joining groups and
having discussions.
• Social Photo and Video Sharing. (YouTube, Flicker) Interact by
sharing photos or videos and commenting on user
submissions.
• Wikis. (Wikipedia, Wikia) Interact by adding articles and
editing existing articles.

4. Trainings by Vidya Bhagwat
facebook
• Pursuant to the Facebook Terms of Service, you own your
content. However, you do give Facebook certain rights,
including a license to use any of your content that you post on
or in connection with Facebook. If you don’t like this, you can
delete your content, but deleting won’t work if “your content
has been shared with others, and they have not deleted it.”
(So, essentially, once you’ve shared it, there’s no taking it
back.
Ownership of social media content:
Social media content is generated through social media
interactions done by the users the site. There have always
been a huge debate on the ownership of the content on social
media platforms since it is generated by the users and hosted
by the company.

5. Trainings by Vidya Bhagwat
Listen to your customer’s opinion:
• There's nothing that is more effective for improving the
quality of your product or service than listening to your
customers.
• But often businesses don't solicit their customers' opinions.
Sometimes the problem is that business owners or managers
don't know how to go about setting up a process, or think that
obtaining customer comments will be too expensive or
complex.
• But sometimes the barrier to instituting a plan for listening to
the customer is simply the fear of what they will hear.

6. Trainings by Vidya Bhagwat
• Strengthen customer service:
• The pace of technology is ever-quickening. Feel like your
business is struggling to keep up? We do– It’s no secret that
the online marketplace and popularity of e-readers have
forever changed our business of bookselling. Whenever we
feel the push of technology, along with getting the push we
need to learn something new, we remind ourselves to focus
on what has always helped us to stand out—our customer
service.

7. Trainings by Vidya Bhagwat
Build your personal reputation
• Whether you’re trying to build your personal brand, business
brand or a product brand, the basic steps to developing a
successful brand are always the same. Brands aren’t built
overnight. Be prepared to commit to the long-term and don’t
give up.
• Building a brand is just like building a reputation in that you
need to prove yourself again and again in order for people to
put their trust in you and become loyal to you. This holds true
for individuals, small companies and even the largest, most
trusted brands, such as Kraft Foods and Disney.

8. Trainings by Vidya Bhagwat
• 1. Be specific
• Know what your brand stands for, and know what your brand
promises. Your brand promise should be precise and
attainable, and you should be able to communicate it clearly.
For example, don’t just say your brand stands for quality.
That’s a broad statement that any individual or company can
make. How does your brand specifically live and breathe
quality? Those specifics are what will make your brand stand
out from your competition.

9. Trainings by Vidya Bhagwat
• 2. Be authoritative
• Once you know what your brand stands for and promises,
don’t be afraid to flaunt it. You need to make everyone else
believe you’re the leader and authority in your area of
expertise and specialization. Don’t meekly communicate your
message. Say it with powerful words and conviction.
• 3. Be consistent
• Get your brand message out there and don’t waiver on it. I’ve
read statistics in the past that state as soon as you’re tired of
your message, your customers are just starting to recognize it.
Commit to your brand message. A consistent message and
customer experience are critical elements to building your
brand.

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• 4. Be honest
• In today’s world, people welcome honesty and transparency,
and your business will be rewarded for it. Don’t offer
something you can’t deliver. Instead, admit your fallibility and
deliver on your promises. Integrity goes a long way.
• 5. Be relentless
• Get your brand message out there. Then get it out again and
again and again. People are inundated with a myriad of
messages each day. It’s not only critical that you try to stand
out from the competition but it’s equally important that you
are not forgotten. Don’t drop the ball on communicating your
brand promise and building your brand image. Your efforts
will be rewarded in time.

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LinkedIn:
• Company search: one of the best ways to use LinkedIn is if you
have a very specific company you are interested in. you search
on that company, and hopefully find people who are
connected to other people you know.
• Email: when I was first laid off, I sent a large email to everyone
in my LinkedIn network, letting them know of my situation,
and asking for any help or people they could put me in touch
with them.

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• Twitter:
• Basic networking-
• I am now much more connected with people who are
involved in areas I’m interested in.
• Job posting:
• I am connected to a few people who know about jobs that I
would not have otherwise known, i.e. @ social media job or
other recruiters.

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