Um olhar diferente para a plataforma do Twitter que recentemente alcançou a marca de 1 bilhão em receita.

1. What’s happening Twitter?

2. This document
wants to show
a new view of
Twitter’s
business.

3. First, what is
Twitter?
An extend conversation
platform that works such
as a second screen.
Where you can see
everything is happening in
the world and you can
share or comment with
your friends.

4. What is the
power of
Twitter?
Your culture. It isn’t about reach, it’s about
engagement. If you want to know what’s happening
at this moment, perhaps you’re going to open your
twitter.

5. But, is it real?
152 million
Is the number of users that
Twitter has in the whole
World.
But, it’s kind of “when you
just arrived in a big party. If
you don’t know anybody,
you won’t engagement, you
won’t start a conversation,
in that case, you will stay
alone just seeing
everybody.”

6. It happens with Twitter. The platform has a huge
audience, but most just follow the subjects, don’t call
new friends for this party, only follow profiles.

7. However,
Twitter has a powerful
audience. All journalists,
athletes and celebrities
are there.
It can leverage the
audience, it can bring new
users.

8. How?
209 millions of Brazilians
149 millions digital users.
Source: Mídia Dados 2019
=
A large and hard market
to get.

9. How?
Source: Mídia Dados 2019
30 million users in Brazil,
but with a large
opportunity to leverage in
the next months.
24,8% penetration in
digital population.
Current coverage
Low penetration

10. What moves people?
Source: Mídia Dados 2019
People moves by celebrities.
We need to reach people in their routine.
All-time, during work, during relaxing,
during learning, we need to participate of
this routine.
Such I told, when you know who is in the party and
what is happening, you probably will want to join in.

11. Solution
Source: Mídia Dados 2019
New campaign using real celebrities
Twitter in real-time in large and dynamic
formats, such as Elemidia, Eletromidia and
dynamic ads on websites.
People need to know what’s
happening on Twitter.
Because of that, we need to
show it in real- time.
Suggestion

12. But, it isn’t
enough.
We need to
create a
vicious cycle.

13. Nowadays,
The “twitters” talk from the
inside to the inside.
Now,
We want celebrities to talk
from the inside to the
outside.
Beyond that,
We need to notify
everybody.

14. When we’re
talking about
notifying
everybody, we
want to say
the target and
the advertising
market.

15. Today the market doesn’t know how is Twitter.
Most of the managers of marketing don’t have a
Twitter profile. What is the size of the audience,
Who is the audience, how is the content, what
are the special formats and etc.
It happens because media professionals don’t
know about Twitter enough. I mean, the media
professionals know Twitter, but they don’t know
when, where and how they can put Twitter in the
media plans.

16. Why not?
Why don’t we catechize
the market?
We can create some
initiatives to leverage
Twitter inside of agencies
and advertisers.
Initiatives that show for all
how is important to have a
Twitter profile and How
large and engaged our
audience is.

17. Suggestions
Media Training
Best Class in Second Screen (Media Certified)
Twitter Fundamentals (Mandatory certificate)
Best Class in Engagement (Media Certified)
Best Class in E-commerce (Media Certified)
Marketers Training
What is Twitter (General material about Twitter)
How is your category (Specific material about a specific category. Ex.: Who is the best AUTO advertiser on Twitter?)
From Business to Business
Your business is my business (specific bootcamp when we have a deep dive in the client business and after
that, we will bring a business solution. Important point: Business solution is different than Media solution)
Awards
Advertiser of the year (the manager who created the best strategy by Twitter)
Agency of the year (the media professional who got the best business results by Twitter)

18. In other
words…
Famous people
talking about me
in real-time.
Engagement
of people
Catechized
Advertising
market
People CentricReach Business
Extend conversation
+ Revenue+ Involvement+ Users

19. Thank you