Why It’s OK to Email Twice on Some Days

CoachingProgramBlueprint.com
The Sample
Campaign

Let's go over a sample campaign. This is extremely
valuable information and can help take your
business to another level.

We are going to do 26 emails in this sample
campaign. We'll run a 21 day campaign. The
reason we have 26 emails is because in this model,
some days you'll have two emails and some days
you won't have any.

Before I continue, remember that this is my model.
This is one that I have tested and proven over time.
It's aggressive. It makes sales happen. But, because
we're sending 26 emails in 21 days, it also alienates a
few people who might have bought nine months
from now. I am personally willing to sacrifice a buyer
nine months from now in order to get 2 buyers
today.

So, I tend to be more aggressive in the early parts of
my campaign, which means I alienate more people,
but I make more sales as a result of this model.

You can tone this down some if you wish,
though.

Why We Email Twice on Some Days

Why would we have two emails in one day? Some
days, we send an email out in the morning so we
know that somebody is thinking about our offer. We
want to get into their mind tonight before they go to
bed.

For example, on the morning of a particular day, I
make a statement in an email and then I have a
question in the same email that asks: “what do you
think about my statement?” Hopefully they're going
to think about it throughout the course of the day.

The question is going to be deep enough that it's
something to think about. This won't be something
like ABC and 123, this is going to be something
deep. They're coming to us for something deep,
they're coming to you because they want to learn
something new.

Want Your Emails to
Make More Sales?
Get my proven system for
writing powerful emails
that people want to read -
and that make more sales
here:
http://www.infobusiness
university.com/email
InfoBusinessUniveristy.com/email

Let's say that this new email went out at 11 o'clock in
the morning and now at 7 o'clock at night or at 9
o'clock at night, I send another email and it says,
"This morning I asked you XYZ. Have you had some
time to think about that today? If so, what about…”
Then you have another question that makes things
deeper.

There are some questions that may be on your
mind right now:
• 1. What if some people only read their email once a day?
• They'll be able to interact with your 2 emails at same time, the moment
they read your last email and search their inbox for your prior email.
• What I have noticed repeatedly over time is that the people buy the most
from me are the people who open the most emails from me.

If I were to take a basket of 100 people that only
opened one email a week and compared it to a
basket of people who open one email a day, the
people who open one email a day will probably buy
five times as much from me, if not ten or twenty
times as much.

If I take a basket of people who open one email a
day from me and take another basket of people
who open three emails a day for me, the people
who open three will buy more than the people who
have opened just one per day.

We're not talking about repeatedly sending two
emails a day. From time to time we will have a
second email that goes out to our list in the same
day. This will help amplify sales. We're also going to
have some dead time.

For example, after the final notice for people to
enroll in our coaching program maybe we just
disappear for three days and don't send a single
email. If people are looking forward to our emails
then people will wonder where you are.

When they finally get an email, four days later, it's
just a nice content email covering something that
may have never learned before, or maybe it's new
information that would tweak their mind and make
them really think. In this email we are not going to
sell anything.

When they get this email, they're really watching for
this email because they have not had one for four
days and they read it and they say "Wow, this is
incredible information!"

What are we trying to do at this point? If the 90
people who did not buy don't trust you enough,
what does this email do for them? We've gone three
days and we have not said anything. On the fourth
day, they're looking forward to something, and we
send them the most incredible email in the universe.

What just happened to their trust?

What does this do? If we build up their trust, and we
build further on that with more content and
engagement, what happens? Their trust level is
higher and if their trust level matches what we have
to sell, those people will buy.

So we are using a little psychology to pull all of
this together and make this thing happen.

Okay, the next section has what we've been
building up to - the actual email sequence!

Get my proven system for writing powerful
emails that people want to read - and that
make more sales – Click Here!
www.infobusinessuniversity.com/
email

Why It’s OK to Email Twice on Some Days

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (8)

Similar to Why It’s OK to Email Twice on Some Days

Similar to Why It’s OK to Email Twice on Some Days (20)

Recently uploaded

Recently uploaded (20)

Why It’s OK to Email Twice on Some Days