Shows how RDS supports HANA, new Assemble to order Strategy utilizing RDS, Business Case studies tied to Technology and an evolution path for CRM utilizing RDS, HANA and the Cloud.

1. SAP Rapid Deployment Solutions
Supporting HANA
John Choate PMMS SIG Chair
Sumita Jayaraman SAP
Suzanne Passante PMMS Program Chair

2. Third in a New Series by SAP/PMMS SIG
Session Topic
1 SAP HANA
2 SAP Rapid Deployment Solutions
3 SAP Rapid Deployment Solutions Supporting HANA
4 HANA, Rapid Deployment Solutions, Pre Conference
& ASUG Annual Conference and Sapphire Now!

3. Table of Contents
SAP HANA
• Why the Need for HANA?
– Business and Business
• Top 10 Reasons Companies Use HANA
• Key Takeaways
Rapid Deployment Solutions (RDS)
• Why the need for RDS?
• Templates in MANY areas!
– Industries, Suites, Line of Business
• What are the 4 Elements of RDS?
• Implementation Methodology
• Top Reasons Companies select RDS!
RDS WITH HANA – NEW PATH FORWARD!
• Business Need mapped to RDS
Solution
• Real Business Needs by two Customers
ConAgra Foods & Kennametal
• Assemble To Order (News Flash!)
• Accelerate or Migrate?
• Examples:
– ERP (FI-CO) on HANA
– FI Accelerator for Finance
– CRM on HANA
• Cloud
• Integrated Roadmap to
Success!
• Key Learning Points

4. Why the Need for SAP HANA?
Challenges for Business:
 Inadequate access to real-time operational information
 Need to react faster to events impacting business
 Need to quickly uncover trends and patterns by functional
users – empower users/organizations
 Need to improve business processes!

5. Why the Need for SAP HANA?
IT Challenges:
 “Big Data” (volume) growing and challenge for
real-time access to Operational Enterprise Systems
 Costly for IT to purchase and maintain hardware to handle
increasing data volumes
 IT not the hero – dissatisfied business users
 Processing and analysis results delayed
 Data not in real time

6. Top 10 Reasons Why Companies Choose
SAP HANA
• Speed – Manage massive
volumes at high speed
• Agility – Enable real-time
interactions across Value Chain
• Any Data – Gain insights from
structured and unstructured data
• Insight – Unlock new insights
with predictive, complex analysis
• Applications – Run next-
generation applications
 Cloud – Step up to next advanced
platform
 Innovation – Deploy ultimate
platform for business innovation
 Simplicity – Manage fewer layers
and landscapes for lower costs
 Value – Innovate without
disruption and add value to
legacy investments
 Choice – Work with preferred
partner at every level

7. Key Takeaways About SAP HANA
 Empowers Your Organization
Reduced reliance on IT resources
Real-time visibility to complete data for transaction and
analytics processing
Enable a 360 degree view of your business
 Real-Time Analytics for Operational Data
Go from “what happened yesterday” to real time
Close to zero latency
Ability to leverage and analyze large volumes of data
 Low Total Cost of Ownership (TCO)
Non-disruptive to existing Enterprise Data Warehousing (EDW)
Strategy
Low TCO by leveraging the latest technology and delivery as
pre-configured appliance

8. Why the Need for SAP RDS?
• Large “soup to nuts” greenfield implementations have basically
become a thing of the past
• Need “Best Practice” Template
• Low TCO, faster speed to market, low custom code, easy
usability, and agile implementation.
• Quick ROI
• Need to improve business processes NOW!

9. 150+ Rapid Deployment Solutions
Modular, Pre-integrated, across SAP’s broad portfolio of solutions
Industry Solutions
• Planning & Operations for Retail
• Deposits Management for Banking
• Citizen Contact Center for
Public
Database & Technology
• SAP HANA Operational Reporting
• SAP HANA Customer Segmentation
• Rapid data migrations to CRM,
Sybase ASE, SAP HANA
Cloud
• SAP On-Premise Integration with
SuccessFactors, Ariba, SAP JAM
and SAP Information Interchange
• Cloud-based Quick Start
Lines of Business
• CRM powered by SAP HANA
• ERP powered by SAP HANA
• Treasury & Risk Management
Analytics
• Sales & Operations
• Asset Analytics
• CRM Analytics
Mobile
• Mobile Sales
• Mobile Apps & Infrastructure
• SAP Afaria

10. What is an RDS?
10
SOFTWARE SERVICES
Modular,
Preconfigured
Address the most
urgent business
needs
Fixed scope and
price ➜ maximum
predictability &
lower risk
CONTENT ENABLEMENT
Proven business
value through best
practices,
implementation
accelerators &
tools
Accelerated
solution adoption
through guides &
educational
materials

11. The RDS advantage!
Shorter time to start, deploy, and run through best practices
Go-liveTestingRealization
0 10 20 30 40 50 60 70 80 90 100
Traditional
Project
Rapid-
Deployment
Solution
Preparation
Business
blueprint
At least 40% time and effort
reduction compared to similar scope
of traditional project
Discover Deploy RunStart
Savings up to… 95% 50% 30%

12. 6 Top Reasons Why Companies Choose SAP RDS
1. SIMPLICITY - Incremental Approach, Complete Solution
2. INNOVATION – More Benefits, Less Risk!
3. GROWTH – Think Big , and Start Small!
4. DIFFERENTIATION – Solution Addresses Unique Business Need
5. SPEED – Faster Time to Value
6. VALUE – Align Business with IT

13. Business Need Mapped to RDS Solution
Identify your most critical
business need…
Identify the right RDS
Do you want to accelerate
financial close?
SAP RDS for Profitability Analysis
(COPA Accelerator) +
SAP HANA Net Margin Analysis RDS
Is your large BW data
volume slowing reports?
Rapid database Migration for BW
on HANA
Do you need real-time
operational reports on sales ,
inventory?
SAP ERP Operational Reporting
RDS
Is there a critical need to improve
core manufacturing processes?
SAP ERP RDS for Manufacturing
(Suite on HANA)
Do you want o understand your
customer data and drive sales?
SAP Customer Engagement
Intelligence RDS
ALL OF THE ABOVE? Assemble to Order RDS packages

14. Improving Financial Business
Process Performance with SAP HANA
CMP22220(12/10)
Company
ConAgra Foods Inc.
Headquarters
Omaha, Nebraska
Industry
Consumer products
Products and Services
Consumer and commercial
foods
Employees
26,100
Revenue
US$13.3 billion
Web Site
www.conagrafoods.com
Partners
Hewlett-Packard and SAP®
Consulting
The company’s top Business objectives
Improve and accelerate end-to-end financial closing and
forecasting
Enhance knowledge transfer capabilities using the SAP HANA®
platform
The Technology Solution
Implemented the SAP ERP rapid-deployment solution for
profitability analysis with SAP HANA in four weeks
Implemented the SAP ERP rapid-deployment solution for
accelerated finance and controlling with SAP HANA in eight
weeks
Implemented SAP HANA as a secondary database with instant
replication using SAP Landscape Transformation software
Engaged Hewlett-Packard as the hardware vendor
The key benefits
Low-risk implementations
Shorter monthly material ledger close process
Faster data access and transactions using existing or slightly
enhanced SAP ERP functionality with minimal disruption to end
users
Faster data transfer from the material ledger to the SAP
NetWeaver® Business Warehouse component
“With SAP HANA, we have better insight into our data, and our
financial processes run faster than ever before. With the rapid-
deployment solutions, we were up and running in less than three
months.”
James Aesoph, Senior Director IT, Forecasting Analytics and Data Warehouse, ConAgra Foods Inc.
4and 8week
Implementations of profitability
analysis and finance and controlling
solutions (respectively)
92.9%
Faster transfer of material ledger data
(7 hours to 30 minutes)
3days
Reduction to month-end forecasting
cycle

15. (2012/Dec)
Company
Kennametal Inc.
Headquarters
Latrobe, Pennsylvania
Industry
Industrial machinery and
components
Products and Services
SAP HANA, ERP Ops Reporting
RDS
SAP BusinessObjects BI
SAP Data Services
Employees
13,000
Revenue
US$2.7 billion
Web Site
www.kennametal.com
Business Challenges
Significant data volumes spread across SAP and non-SAP systems
Complex business requires data to be viewed at detailed levels in
multiple angles
IT involvement for all report creation, created bottleneck for
business users
Technical Implementation
400 million records loaded into SAP production system
15 weeks from kick-off to Go-Live
Data increasing at 250 gigabytes per month; 3 terabytes per year
Key benefits
Improved visibility into pricing planning, increases and realization
Real-time insight into profitability by salesman, product, segment,
and region
Flexible analytical models without IT involvement
“SAP HANA has helped unlock Kennametal’s data challenges and we
are excited about the opportunity to work with the Hasso Plattner
Institute for our predictive analytics HANA project.”
Scott Duddy, Senior Analyst, Accounting and Reporting, Kennametal
Becoming Proactive with the
Help of SAP® HANA
10x
Data load improvement times; from
7-10 days to 24 hours
90x
Report creation reduction; from 6-9
months to 3 days

17. Assemble to Order
Assemble to Order projects combines content from two or more rapid-deployment
packages as well as content from non-RDS offerings, in order to provide a complete
customer solution
Faster time-to-value
Reduced implementation time
for Muti-RDS implementations
Consistent Best Practices
Apply stable best practices
across multiple solutions
Wider choices
Ability to pick and choose
multiple solutions with the
flexibility to add some custom
effort to fill in gaps

18. Suite on HANA: Accelerate or Migrate?
SAP GUI / NWBC /
SAP Portal / …
SAP HANA
Read access for specific
transactions / queries
Replication of
DB tables
SAP
Business
Suite
Any supported
database
User interface
(SAP GUI, BEx, SAP
BusinessObjects…)
SAP NW BW / SAP
Business
Suite / …
SAP HANA
HANA Views, scripts,
OLTP optimizations..
Acceleration Migration
• Need to think Big!, start small!
• Quick ROI to prove value (BP = < 1 year)
• Performance issues in one area only (Beta)
• New ERP or CRM Implementation
• Plan to do an ECC 6.0 upgrade
• Have MAJOR performance issues

19. Acceleration: Assemble to Order for Finance
Leverage SAP Rapid Deployment solutions to…
START 4-6 weeks!
GROW 4-5 weeks!
EXTEND 12 weeks!
INNOVATE
Establish
foundational
business process
or ERP. Get real-time visibility
into the business
process.
Address highly complex
business needs through
configurable analytics
Move forward with SAP HANA,
Mobile, Analytics & Cloud,
predictably, with clearly
defined benefits and minimal
risk.
FI –CO- PA
Accelerator
ERP Operational
Reporting
SAP Net Margin
Analysis
SAP Working
Capital Analytics

20. Migration: Assemble to order ERP Finance and
Controlling on HANA
Leverage SAP Rapid Deployment solutions for…
START
GROW
EXTEND
INNOVATE
Establish
foundational
business process
or ERP. Adapt business & add
additional functionality
to solve new challenges.
Address highly complex
business needs that
include predictive
analytics Move forward with SAP
HANA, with social media
analytics with defined
benefits and minimal risk.
Real-time
reporting
SAP Working
Capital Analytics
SAP Invoices
and Good
Receipt
Reconciliation
ERP on
HANA

21. Net new Implementation: The Assemble-to-Order for
CRM ( Sales & Marketing )
Leverage SAP Rapid Deployment solutions for…
START
GROW
EXTEND
INNOVATE
Establish
foundational
business process
or ERP. Adapt business & add
additional mobile
functionality to solve
new challenges.
Address highly complex
business needs that
include predictive
analytics Move forward with SAP
HANA, with social media
analytics with defined
benefits and minimal risk.
CRM on
HANA
CRM for
mobile RDS
SAP HANA
Customer
Engagement
Intelligence
SAP Sentiment
Intelligence RDS

22. ON-PREMISE
HYBRID
DEPLOYMENT
PARTNER
Rapid Deployment Solutions:
Several Paths to the Cloud

23. CRM
for Sales
CRM
for Marketing
Mobile Sales
Business
Collaboration
Customer
Segmentation with
SAP HANA
On-premise or Cloud
< 10 weeks < 10 weeks < 8 weeks < 4 weeks < 5 weeks
Cloud-based Quick
Start
Deployment in ~12 weeks or less
THINK WEEKS NOT YEARS !
Meet Business Needs in the QUARTER !

24. KEY LEARNINGS
RDS packages for SAP HANA help you to
• Identify your starting point
• Find the fastest way to get value and prove HANA
• Build your roadmap with multiple RDS packages that leverage the
latest innovations on SAP HANA.
• Work with your team to define the extensions and customizations
to fill in the gaps
• Enable your IT team with the best practices for SAP HANA

26. THANK YOU FOR PARTICIPATING
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