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A BRIEF
INTRODUCTION TO
INFORMATION
ECOSYSTEM X
PUBLIC HEALTH
This presentation © 2024 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike
4.0 International
How you can use this slide deck
Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to
use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are
welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use.
This presentation © 2024 by Tina D Purnat is
licensed under Attribution-NonCommercial-
ShareAlike 4.0 International
You are free to:
1.Share — copy and redistribute the material in any medium or format
2.Adapt — remix, transform, and build upon the material
3.The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner,
but not in any way that suggests the licensor endorses you or your use.
2.NonCommercial - You may not use the material for commercial purposes .
3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
01 02 03
HEALTH SYSTEM & HEALTH INFORMATION
01 Vaccinations Alternative
Medicine
Nutrition
and Diet
Mental
Health
Sexual and
Reproductive
Health
Exercise and
Fitness
Allergies and
Intolerances
Chronic Pain Substance
Abuse
Sleep Health
Chronic
Diseases
HIV/AIDS
Cancer
Aging and
Anti-Aging
Genetic
Testing and
Personalized
Medicine
Brief introduction to information ecosystem x public health.pptx
Left unaddressed, these can contribute to erosion of trust health guidance, health interventions, health workers and health
systems, reduce risk perception, discourage healthy behaviors and contribute to vaccine hesitancy. This can be prevented.
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Brief introduction to information ecosystem x public health.pptx
Brief introduction to information ecosystem x public health.pptx
Brief introduction to information ecosystem x public health.pptx
02
“Mistrust is the outgrowth of
the perception that promises
were broken and values were
violated.”
--Dr. Barbara Reynolds
former senior communications and crisis
advisor at the US Centers for Disease Control
and Prevention (CDC)
Why is addressing our current information
environment so difficult in public health?
Diminished public trust in
officials, coupled with
increasing diversity of
online platforms, creates
a context vulnerable to
the spread of
misinformation.
Over the past 15 years, narratives that influence knowledge, attitudes,
perceptions, and behaviors related to public health emergencies have
circulated faster in our increasingly digitized society. To keep pace,
health authorities must be quicker to identify and respond to circulating
narratives.
Debunking misinformation will have
limited effectiveness unless the larger
social and cultural forces that bolster
misinformation are addressed, which
requires evidence-based approaches that
leverage socio-behavioral and
epidemiological insights.
Excerptedfrom the US National Academy of Sciences, Engineering and Medicine Workshop on Navigating Infodemics and Building Trust during Public Health Emergencies, April 2023
Information environment x health system
•
•
•
•
•
•
•
•
•
access to health services
access to health information
trust in health system, health workers and recommended health behaviors
03
Health misinformation affects all levels of
society
‹#›
A taxonomy of interventions to address health misinformation
1 •
2
•
•
•
•
3
•
•
•
•
4
•
•
•
•
•
•
5
•
•
•
•
•
•
Purnat T, John O, Pundir P, Ishizumi A, Murthy S, Rajwar E. et al. https://bit.ly/evidencegapmapinfodemic. Open Science Framework. 2022.
•
•
•
Thank you
very much!
Health-related challenges of the information
environment require a change in our evidence
generation and analytical practices
•
•
•
•
•
•
•
Infodemic insights
analysis and reporting
TOOLS
•
•
•
•
•
•
Other tools that might
be helpful
TOOLS
During emergency,
leverage existing trust and
prevent erosion of trust.
BEFORE AN EMERGENCY, MAINTAIN
AND DEVELOP TRUST AND RESILIENCE.
EXAMPLES
DURING EMERGENCY, LEVERAGE EXISTING
TRUST AND PREVENT EROSION OF TRUST.
EXAMPLES
AFTER EMERGENCY, LEARN FROM GAPS IN
TRUST AND REINFORCE RESILIENCE.
EXAMPLES

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Brief introduction to information ecosystem x public health.pptx

  • 1. A BRIEF INTRODUCTION TO INFORMATION ECOSYSTEM X PUBLIC HEALTH This presentation © 2024 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike 4.0 International
  • 2. How you can use this slide deck Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use. This presentation © 2024 by Tina D Purnat is licensed under Attribution-NonCommercial- ShareAlike 4.0 International You are free to: 1.Share — copy and redistribute the material in any medium or format 2.Adapt — remix, transform, and build upon the material 3.The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: 1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. 2.NonCommercial - You may not use the material for commercial purposes . 3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. 4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
  • 3. 01 02 03 HEALTH SYSTEM & HEALTH INFORMATION
  • 4. 01 Vaccinations Alternative Medicine Nutrition and Diet Mental Health Sexual and Reproductive Health Exercise and Fitness Allergies and Intolerances Chronic Pain Substance Abuse Sleep Health Chronic Diseases HIV/AIDS Cancer Aging and Anti-Aging Genetic Testing and Personalized Medicine
  • 6. Left unaddressed, these can contribute to erosion of trust health guidance, health interventions, health workers and health systems, reduce risk perception, discourage healthy behaviors and contribute to vaccine hesitancy. This can be prevented.
  • 11. 02 “Mistrust is the outgrowth of the perception that promises were broken and values were violated.” --Dr. Barbara Reynolds former senior communications and crisis advisor at the US Centers for Disease Control and Prevention (CDC)
  • 12. Why is addressing our current information environment so difficult in public health? Diminished public trust in officials, coupled with increasing diversity of online platforms, creates a context vulnerable to the spread of misinformation. Over the past 15 years, narratives that influence knowledge, attitudes, perceptions, and behaviors related to public health emergencies have circulated faster in our increasingly digitized society. To keep pace, health authorities must be quicker to identify and respond to circulating narratives. Debunking misinformation will have limited effectiveness unless the larger social and cultural forces that bolster misinformation are addressed, which requires evidence-based approaches that leverage socio-behavioral and epidemiological insights. Excerptedfrom the US National Academy of Sciences, Engineering and Medicine Workshop on Navigating Infodemics and Building Trust during Public Health Emergencies, April 2023
  • 13. Information environment x health system • • • • • • • • •
  • 14. access to health services access to health information trust in health system, health workers and recommended health behaviors
  • 15. 03 Health misinformation affects all levels of society
  • 16. ‹#› A taxonomy of interventions to address health misinformation 1 • 2 • • • • 3 • • • • 4 • • • • • • 5 • • • • • • Purnat T, John O, Pundir P, Ishizumi A, Murthy S, Rajwar E. et al. https://bit.ly/evidencegapmapinfodemic. Open Science Framework. 2022.
  • 19. Health-related challenges of the information environment require a change in our evidence generation and analytical practices • • • • • • •
  • 20. Infodemic insights analysis and reporting TOOLS • • • • • •
  • 21. Other tools that might be helpful TOOLS
  • 22. During emergency, leverage existing trust and prevent erosion of trust.
  • 23. BEFORE AN EMERGENCY, MAINTAIN AND DEVELOP TRUST AND RESILIENCE.
  • 25. DURING EMERGENCY, LEVERAGE EXISTING TRUST AND PREVENT EROSION OF TRUST.
  • 27. AFTER EMERGENCY, LEARN FROM GAPS IN TRUST AND REINFORCE RESILIENCE.

Editor's Notes

  1. 1.7.2013