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BUILDING TRUST IN
OUR INFORMATION
ECOSYSTEM: WHO
DO WE TRUST IN AN
EMERGENCY?
This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike
4.0 International
How you can use this slide deck
Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to
use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are
welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use.
This presentation © 2023 by Tina D Purnat is
licensed under Attribution-NonCommercial-
ShareAlike 4.0 International
You are free to:
1.Share — copy and redistribute the material in any medium or format
2.Adapt — remix, transform, and build upon the material
3.The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner,
but not in any way that suggests the licensor endorses you or your use.
2.NonCommercial - You may not use the material for commercial purposes .
3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
01 02 03
LESSONS FROM RESPONDING TO HEALTH EMERGENCIES
01
The psychology of emergencies shows that people
process information differently in a crisis.
•
•
•
•
•
•
•
•
•
•
•
•
01
02
The global trust deficit is associated with poorer
COVID-19 health outcomes.
02
03
“Mistrust is the outgrowth of the perception
that promises were broken and values were
violated.”
- Barbara Reynolds, US CDC Crisis and Emergency Communication
Manual
03
Long-term strategies to build resilience to
misinformation and asymmetries in the information
environment need multilevel and cross-sector
collaborations.
Policymakers search for a
“silver bullet” solutions.
It’s our responsibility to
educate and build multilevel
and cross-sector strategies
and policies.
Thank you
very much!
We need social cohesion and trust in information, people and
government the most during emergencies.
Emergencies are not the time where trust, literacies, and social
cohesion are built.
During emergency,
leverage existing trust and
prevent erosion of trust.
BEFORE AN EMERGENCY, MAINTAIN
AND DEVELOP TRUST AND RESILIENCE.
DURING EMERGENCY, LEVERAGE EXISTING
TRUST AND PREVENT EROSION OF TRUST.
AFTER EMERGENCY, LEARN FROM GAPS IN
TRUST AND REINFORCE RESILIENCE.

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Building trust in our information ecosystem: who do we trust in an emergency

  • 1. BUILDING TRUST IN OUR INFORMATION ECOSYSTEM: WHO DO WE TRUST IN AN EMERGENCY? This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike 4.0 International
  • 2. How you can use this slide deck Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use. This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial- ShareAlike 4.0 International You are free to: 1.Share — copy and redistribute the material in any medium or format 2.Adapt — remix, transform, and build upon the material 3.The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: 1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. 2.NonCommercial - You may not use the material for commercial purposes . 3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. 4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
  • 3. 01 02 03 LESSONS FROM RESPONDING TO HEALTH EMERGENCIES
  • 4. 01 The psychology of emergencies shows that people process information differently in a crisis. • •
  • 6. 01
  • 7. 02 The global trust deficit is associated with poorer COVID-19 health outcomes.
  • 8. 02
  • 9. 03 “Mistrust is the outgrowth of the perception that promises were broken and values were violated.” - Barbara Reynolds, US CDC Crisis and Emergency Communication Manual
  • 10. 03 Long-term strategies to build resilience to misinformation and asymmetries in the information environment need multilevel and cross-sector collaborations. Policymakers search for a “silver bullet” solutions. It’s our responsibility to educate and build multilevel and cross-sector strategies and policies.
  • 11.
  • 13. We need social cohesion and trust in information, people and government the most during emergencies. Emergencies are not the time where trust, literacies, and social cohesion are built.
  • 14. During emergency, leverage existing trust and prevent erosion of trust.
  • 15.
  • 16. BEFORE AN EMERGENCY, MAINTAIN AND DEVELOP TRUST AND RESILIENCE.
  • 17. DURING EMERGENCY, LEVERAGE EXISTING TRUST AND PREVENT EROSION OF TRUST.
  • 18. AFTER EMERGENCY, LEARN FROM GAPS IN TRUST AND REINFORCE RESILIENCE.

Editor's Notes

  1. 1.7.2013