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Heidelberg University
7-8 February 2024
Public Health
and
Information
Ecosystems
Tina D Purnat
Elisabeth Wilhelm
Introduction to
This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike
4.0 International
How you can use this slide deck
Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to
use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are
welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use.
This presentation © 2024 by Tina D Purnat is
licensed under Attribution-NonCommercial-
ShareAlike 4.0 International
You are free to:
1.Share — copy and redistribute the material in any medium or format
2.Adapt — remix, transform, and build upon the material
3.The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner,
but not in any way that suggests the licensor endorses you or your use.
2.NonCommercial - You may not use the material for commercial purposes .
3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
•
•
•
Misinformatio
n
Four truths in addressing health
misinformation and other information
environment challenges
Trust is reinforced through experience,
not (just) communication
Public health
institutions don’t have
direct influence over the
information
environment, so they
need to adapt
Decisions about health
are complex at individual
level and are mediated by
practical, social, and
behavioral factors.
Therefore, debunking
misinformation or
awareness campaigns are
not enough to build
resilience to health
misinformation.
Copying and pasting what we know about misinformation from
elections, climate change and foreign influence campaigns has
limited applicability to public health -- we need our own models
that connect supply, access and demand for health services.
Vaccinations Alternative
Medicine
Nutrition
and Diet
Mental
Health
Sexual and
Reproductive
Health
Chronic
Diseases
HIV/AIDS
Cancer
Exercise and
Fitness
Allergies and
Intolerances
Chronic Pain Substance
Abuse
Sleep Health Aging and
Anti-Aging
Genetic
Testing and
Personalized
Medicine
Environmental
Health
Health topic areas that are represented in health misinformation research
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
⚬
Left unaddressed, these can contribute to erosion of trust health guidance, health interventions, health workers and health
systems, reduce risk perception, discourage healthy behaviors and contribute to vaccine hesitancy. This can be prevented.
Tells a story Uses humor or satire
Pushes emotional buttons and
appeals to audience values
Contains images or video
specifically formatted for a
particular audience and
channel
Provides a simple explanation
for a complex problem
Uses language that is
appealing to the audience
(e.g. slang, memes)
•
•
•
•
•
•
•
•
•
•
•
•
•
•
~W. Edwards Deming
4 5
1 2 3
‹#›
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
SUBCATEGORY
INTERVENTION CATEGORY
Purnat T, John O, Pundir P, Ishizumi A, Murthy S, Rajwar E. et al. https://bit.ly/evidencegapmapinfodemic. Open Science Framework. 2022.
Promising interventions and strategies
Promising interventions and strategies
Promising interventions and strategies
Promising interventions and strategies
Promising interventions and strategies
•
•
•
•
•
•
•
•
Thankyouvery
much!
tinapurnat.com
Resources for
infodemic managers
Trying out
some
individual-level
interventions
“We find that playing a 15 min game confers
psychological resistance against real-world
misinformation thatmakes use of manipulation
techniques against which people were inoculated”
“We’ve seen a positive increase in
attitudes to vaccinations and a
positive increase in people’s
discernment between facts and
fallacies.
“The characters are recognisable to
the players and the scripts are
changed across countries and
they’re specific to the local
communities.”
•
•
Play in your browser:
https://www.getbadnews.com/
Play the vaccine edition:
https://crankyunclevaccine.org/
(check out the original:
https://crankyuncle.com/game/)
•
•
For moresocial
inoculationgames
tinapurnat.com
Resources for
infodemic managers

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Introduction to public health and information ecosystems

  • 1. Heidelberg University 7-8 February 2024 Public Health and Information Ecosystems Tina D Purnat Elisabeth Wilhelm Introduction to This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike 4.0 International
  • 2. How you can use this slide deck Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use. This presentation © 2024 by Tina D Purnat is licensed under Attribution-NonCommercial- ShareAlike 4.0 International You are free to: 1.Share — copy and redistribute the material in any medium or format 2.Adapt — remix, transform, and build upon the material 3.The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: 1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. 2.NonCommercial - You may not use the material for commercial purposes . 3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. 4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
  • 3.
  • 5.
  • 6.
  • 7.
  • 9. Four truths in addressing health misinformation and other information environment challenges
  • 10. Trust is reinforced through experience, not (just) communication
  • 11. Public health institutions don’t have direct influence over the information environment, so they need to adapt
  • 12. Decisions about health are complex at individual level and are mediated by practical, social, and behavioral factors. Therefore, debunking misinformation or awareness campaigns are not enough to build resilience to health misinformation.
  • 13. Copying and pasting what we know about misinformation from elections, climate change and foreign influence campaigns has limited applicability to public health -- we need our own models that connect supply, access and demand for health services.
  • 14. Vaccinations Alternative Medicine Nutrition and Diet Mental Health Sexual and Reproductive Health Chronic Diseases HIV/AIDS Cancer Exercise and Fitness Allergies and Intolerances Chronic Pain Substance Abuse Sleep Health Aging and Anti-Aging Genetic Testing and Personalized Medicine Environmental Health Health topic areas that are represented in health misinformation research
  • 15.
  • 17. Left unaddressed, these can contribute to erosion of trust health guidance, health interventions, health workers and health systems, reduce risk perception, discourage healthy behaviors and contribute to vaccine hesitancy. This can be prevented.
  • 18. Tells a story Uses humor or satire Pushes emotional buttons and appeals to audience values Contains images or video specifically formatted for a particular audience and channel Provides a simple explanation for a complex problem Uses language that is appealing to the audience (e.g. slang, memes)
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.
  • 26. 4 5 1 2 3
  • 27.
  • 28. ‹#› • • • • • • • • • • • • • • • • • • • • • SUBCATEGORY INTERVENTION CATEGORY Purnat T, John O, Pundir P, Ishizumi A, Murthy S, Rajwar E. et al. https://bit.ly/evidencegapmapinfodemic. Open Science Framework. 2022.
  • 29.
  • 31.
  • 39.
  • 40.
  • 41. “We find that playing a 15 min game confers psychological resistance against real-world misinformation thatmakes use of manipulation techniques against which people were inoculated” “We’ve seen a positive increase in attitudes to vaccinations and a positive increase in people’s discernment between facts and fallacies. “The characters are recognisable to the players and the scripts are changed across countries and they’re specific to the local communities.”
  • 42. • • Play in your browser: https://www.getbadnews.com/
  • 43. Play the vaccine edition: https://crankyunclevaccine.org/ (check out the original: https://crankyuncle.com/game/) • •
  • 44.