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SOCIAL LISTENING AND
INFODEMIC INSIGHTS
FOR A HEALTHIER
INFORMATION
ENVIRONMENT
This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike
4.0 International
How you can use this slide deck
Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to
use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are
welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use.
This presentation © 2023 by Tina D Purnat is
licensed under Attribution-NonCommercial-
ShareAlike 4.0 International
You are free to:
1.Share — copy and redistribute the material in any medium or format
2.Adapt — remix, transform, and build upon the material
3.The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner,
but not in any way that suggests the licensor endorses you or your use.
2.NonCommercial - You may not use the material for commercial purposes .
3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
Information environment x health system
•
•
•
•
•
•
•
•
•
Information environment x health system
As the immunization programme matures, it becomes more vulnerable
to the changing information environment.
Better evidence is needed to mitigate how the
information environment impacts health outcomes.
Health evidence is only as good as the
questions that are asked, assumptions
made, and the analytical tools and methods
used.
•
•
•
•
•
AI tools sometimes spit out irrelevant
analyses that are not useful for public
health action.
The reason these don’t make sense is because they
were built for commercial brand promotion.
Data that is available for AI-assisted analysis
is biased and incomplete.
Most social media platforms
are walled gardens.
Since the COVID-19 pandemic,
data available from these
platforms has been further
restricted.
The information
environment is changing
rapidly - users have
dispersed across new social
media platforms, many of
which don’t have data
sharing and governance
policies in place for health.
Dashboards consisting of
socio-behavioral indicators
that are more than 3 weeks
old are less useful for action.
Sufficient subnational or
population or community-
specific analysis is rarely
available to understand
vaccine hesitancy.
Health-related challenges of the information
environment require a change in our evidence
generation and analytical practices
•
•
•
•
•
•
•
Infodemic insights
analysis and reporting
TOOLS
•
•
•
•
•
•
What kind of challenges can developing
infodemic insights solve?
Six steps to build an infodemic insights
report
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Other tools that might
be helpful
TOOLS
At the end of the day, a
human analyst is needed
to integrate and
interpret insights, and
derive
recommendations.
TOOLS
Better evidence is needed to mitigate how the
information environment impacts health outcomes.
Thank you
very much!

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Social listening and infodemic insights for a healthier information environment

  • 1. SOCIAL LISTENING AND INFODEMIC INSIGHTS FOR A HEALTHIER INFORMATION ENVIRONMENT This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial-ShareAlike 4.0 International
  • 2. How you can use this slide deck Thanks for your interest in this topic. I developed this deck to support public health efforts and have made it available for others to use it as well. I’ve made full effort to acknowledge sources of information and adaptation of slides from other people. You are welcome to adapt the slide deck as per the license below. Please make an effort to properly credit the efforts of others that you use. This presentation © 2023 by Tina D Purnat is licensed under Attribution-NonCommercial- ShareAlike 4.0 International You are free to: 1.Share — copy and redistribute the material in any medium or format 2.Adapt — remix, transform, and build upon the material 3.The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: 1.Attribution - You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. 2.NonCommercial - You may not use the material for commercial purposes . 3.ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. 4.No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Creator: https://www.linkedin.com/in/tinadpurnat/ Work is published at: https://tinapurnat.com
  • 3.
  • 4.
  • 5.
  • 6. Information environment x health system • • • • • • • • •
  • 8. As the immunization programme matures, it becomes more vulnerable to the changing information environment.
  • 9.
  • 10.
  • 11. Better evidence is needed to mitigate how the information environment impacts health outcomes.
  • 12. Health evidence is only as good as the questions that are asked, assumptions made, and the analytical tools and methods used. • • • • •
  • 13. AI tools sometimes spit out irrelevant analyses that are not useful for public health action. The reason these don’t make sense is because they were built for commercial brand promotion.
  • 14. Data that is available for AI-assisted analysis is biased and incomplete. Most social media platforms are walled gardens. Since the COVID-19 pandemic, data available from these platforms has been further restricted. The information environment is changing rapidly - users have dispersed across new social media platforms, many of which don’t have data sharing and governance policies in place for health.
  • 15. Dashboards consisting of socio-behavioral indicators that are more than 3 weeks old are less useful for action. Sufficient subnational or population or community- specific analysis is rarely available to understand vaccine hesitancy.
  • 16.
  • 17. Health-related challenges of the information environment require a change in our evidence generation and analytical practices • • • • • • •
  • 18. Infodemic insights analysis and reporting TOOLS • • • • • •
  • 19. What kind of challenges can developing infodemic insights solve?
  • 20. Six steps to build an infodemic insights report
  • 21.
  • 23.
  • 24. Other tools that might be helpful TOOLS
  • 25. At the end of the day, a human analyst is needed to integrate and interpret insights, and derive recommendations. TOOLS
  • 26. Better evidence is needed to mitigate how the information environment impacts health outcomes.