A lecture to University of Minho graduate course on health promotion, community interventions and infodemic management.

1. INFODEMIC
MANAGEMENT:
PRESENT AND
FUTURE
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3. An infodemic is an overabundance of information, accurate or
not, in the digital and physical space, accompanying an acute
health event such as an outbreak or epidemic.
Infodemic management is the
systematic use of risk- and evidence-
based analysis and approaches to
promote a healthier information
environment and resilience against
infodemic impacts on health behaviours
during health emergencies.

4. outbreak, epidemic or pandemic
other health emergency
occurrence of AEFI
a change from the normal in a heath programme

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6. access to health services
access to health information
trust in health system, health workers and recommended health behaviors

8. Strengthening health systems now can build more resilient communities in
emergencies in the future (also for addresing information enviornment challenges)

9. Framework, strategy
and action plan
The science Country tools and
partnerships
Professionalization

17. Harmful narratives are common in many
areas of health
Vaccinations Alternative
Medicine
Nutrition
and Diet
Mental
Health
Sexual and
Reproductive
Health
Chronic
Diseases
HIV/AIDS
Cancer
Exercise and
Fitness
Allergies and
Intolerances
Chronic Pain Substance
Abuse
Sleep Health Aging and
Anti-Aging
Genetic
Testing and
Personalized
Medicine
Environmental
Health
Health topic areas that are represented in health misinformation research

18. Common health misinformation narratives

19. Left unaddressed, these can contribute to erosion of trust health guidance, health interventions, health workers and health
systems, reduce risk perception, discourage healthy behaviors and contribute to vaccine hesitancy. This can be prevented.
Information environment challenges go
beyond misinformation

20. Tells a story Uses humor or satire
Pushes emotional buttons and
appeals to audience values
Contains images or video
specifically formatted for a
particular audience and
channel
Provides a simple explanation
for a complex problem
Uses language that is
appealing to the audience
(e.g. slang, memes)

21. Information environment x health system
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22. Information environment x health system

23. Exposure,
environment
and risk
factors
interplay

24. What can affect someone’s exposure and ability
to act on health information, especially online?
Form of internet access,
whether on smartphone or
computer
Algorithms affect what
information we see; we are likely
to see content and connections
that we agree with
Access to the internet can be
expensive, which may shape
user behavior
Digital literacy skills affect how
well someone can navigate and
understand digital information
Social norms affecting who
should access social media and
why (gender)
Language used to browse
internet and use social media

25. Health misinformation affect all levels of society

26. Promising interventions and strategies

27. Promising interventions and strategies

28. Promising interventions and strategies

29. Promising interventions and strategies

30. Promising interventions and strategies

31. Promising interventions and strategies

32. Thank you
very much!

34. BEFORE AN EMERGENCY, MAINTAIN
AND DEVELOP TRUST AND RESILIENCE.

35. EXAMPLES

36. DURING EMERGENCY, LEVERAGE EXISTING
TRUST AND PREVENT EROSION OF TRUST.

37. EXAMPLES

38. AFTER EMERGENCY, LEARN FROM GAPS IN
TRUST AND REINFORCE RESILIENCE.

39. EXAMPLES