Digital Marketing overview from a startup founder point of view: sales funnel/AARRR, acquisition channels, marketing metrics, growth hacking, marketing tools & stacks, marketing plans,...
Digital analytics: How-to's in Google Analytics (Lecture 11)Joni Salminen
1. The document outlines a presentation on digital analytics using Google Analytics. It covers how to track digital campaigns, set up dashboards, add annotations, use different report sections and visualization options, filters, custom reports, and more advanced features such as cohorts, heatmaps, and attribution modeling.
2. The presentation is delivered by Dr. Joni Salminen and includes hands-on demonstrations of how to use various Google Analytics features.
3. The goal is to help people better understand, analyze, and take action on digital analytics data from Google Analytics.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
Learn exactly what Big Data is and how it’s used from real estate marketing experts Tanner Ross and Joel Cox. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Mark...SmartTouch Interactive
As seen at IBS 2019:
Two industry-leading experts Robert Cowes and Dave Miles provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
HEC Digital Business. Digital MarketingAndré Blavier
1. The document discusses digital business and digital marketing, covering topics such as the digital transformation, digital platforms, e-business, digital marketing strategies, and new trends in technology.
2. Key aspects of digital marketing covered include search engine marketing, content marketing, social media marketing, permission marketing, and inbound marketing. Digital marketing channels of paid, owned, and earned media are also explained.
3. The document provides an overview of search engine optimization techniques and considerations for optimizing websites and content to increase search engine rankings.
The Roles of Analytics in Digital MarketingT.S. Lim
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
This document discusses integrating marketing analytics and data-driven intelligence. It covers operationalizing digital data capture and integration, data-driven multi-channel outbound marketing, real-time inbound marketing and dynamic analytics, and creating adaptive customer experiences. The key aspects are consolidating customer data from various sources, driving value from integrated analytics, orchestrating the next best action for customers, and measuring performance to improve outcomes. The overall goal is to develop a complete, unified view of the customer to deliver personalized, relevant experiences across channels.
Google Analytics- Start Turning Data Into Actionable InsightsBjarne Viken
This document provides an introduction to using Google Analytics to analyze website data. It discusses installing Google Analytics tracking code on a website, key data points to focus on such as user demographics, behavior, and conversions. It also explains how to interpret the data, including addressing issues like low traffic, time spent on site, and conversion rates by improving content, test new offers, and optimize sales funnels and traffic sources. The overall goal is to use data insights from Google Analytics to improve business metrics like sales and leads.
Digital analytics: How-to's in Google Analytics (Lecture 11)Joni Salminen
1. The document outlines a presentation on digital analytics using Google Analytics. It covers how to track digital campaigns, set up dashboards, add annotations, use different report sections and visualization options, filters, custom reports, and more advanced features such as cohorts, heatmaps, and attribution modeling.
2. The presentation is delivered by Dr. Joni Salminen and includes hands-on demonstrations of how to use various Google Analytics features.
3. The goal is to help people better understand, analyze, and take action on digital analytics data from Google Analytics.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
Learn exactly what Big Data is and how it’s used from real estate marketing experts Tanner Ross and Joel Cox. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Mark...SmartTouch Interactive
As seen at IBS 2019:
Two industry-leading experts Robert Cowes and Dave Miles provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
HEC Digital Business. Digital MarketingAndré Blavier
1. The document discusses digital business and digital marketing, covering topics such as the digital transformation, digital platforms, e-business, digital marketing strategies, and new trends in technology.
2. Key aspects of digital marketing covered include search engine marketing, content marketing, social media marketing, permission marketing, and inbound marketing. Digital marketing channels of paid, owned, and earned media are also explained.
3. The document provides an overview of search engine optimization techniques and considerations for optimizing websites and content to increase search engine rankings.
The Roles of Analytics in Digital MarketingT.S. Lim
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
This document discusses integrating marketing analytics and data-driven intelligence. It covers operationalizing digital data capture and integration, data-driven multi-channel outbound marketing, real-time inbound marketing and dynamic analytics, and creating adaptive customer experiences. The key aspects are consolidating customer data from various sources, driving value from integrated analytics, orchestrating the next best action for customers, and measuring performance to improve outcomes. The overall goal is to develop a complete, unified view of the customer to deliver personalized, relevant experiences across channels.
Google Analytics- Start Turning Data Into Actionable InsightsBjarne Viken
This document provides an introduction to using Google Analytics to analyze website data. It discusses installing Google Analytics tracking code on a website, key data points to focus on such as user demographics, behavior, and conversions. It also explains how to interpret the data, including addressing issues like low traffic, time spent on site, and conversion rates by improving content, test new offers, and optimize sales funnels and traffic sources. The overall goal is to use data insights from Google Analytics to improve business metrics like sales and leads.
Holley P. Malia presented strategies for healthcare marketers to reduce costs and maximize returns on marketing investments given economic pressures and demands for more cost-effective approaches. She emphasized leveraging existing digital assets through repurposing content, optimizing websites for search engine optimization, and using low-cost or free online and social media strategies. Malia also stressed data-driven tactics like keyword research, defining customer personas, and email marketing with a focus on lead generation and nurturing.
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
Marketing Apps: How To Turn Interaction into Business Actionion interactive
What the heck is a marketing app? Marketing apps turn static content into engaging, app-like digital experiences that are not only useful, but valuable!
Learn how to:
- Engage your visitors with unique app-like experiences
- Bring the richness & expectations of mobile apps to web experiences
- Collect highly valuable segmentation & sales enablement data
- Use wizards, conversion paths, configurators and other app-like digital experiences to drive engagement, leads & sales
Lots of real-world examples and inspiration!
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...ion interactive
The document discusses how interactive content can be used at different stages of the buyer's journey to engage prospects and accelerate sales. It describes common types of interactive content that are effective for each stage, including infographics and quizzes for early awareness, assessments and configurators in the middle stage of consideration, and calculators and solution finders late in the process when buyers are ready to purchase. The document advises marketers to start by focusing on one part of the buyer journey and experimenting with different interactive content options while maintaining a consistent brand story.
Harnessing the Power of Content MarketingPam Didner
The document discusses key aspects of developing an effective content marketing strategy, including:
1) Setting business objectives and aligning marketing objectives to translate the business goals. This includes identifying target audiences through persona creation to gain audience insights.
2) Developing a content marketing plan and process that includes determining the target audience, creating content, distributing content, and defining success metrics.
3) Guidance is provided on content creation, such as understanding the customer journey and mapping content to different stages of the journey. Tips are also given on repurposing long form content for social media distribution.
This document outlines an 8-step inbound marketing blueprint for B2B companies. It includes developing a keyword strategy and optimizing webpages/content for SEO. Next, it recommends creating blogs, whitepapers and other content while promoting it across social media. It then suggests converting website traffic into leads through landing pages and calls-to-action. The next steps include nurturing leads through email marketing and expanding reach through mobile marketing. It concludes by emphasizing analyzing website and campaign performance through analytics to optimize efforts.
9 Digital Marketing Trends To Know In 2019 - PodCamp TorontoAngela LaGamba
What are the top trends influencing digital marketing in 2019? Learn how the digital marketing landscape has changed significantly with artificial intelligence (AI), voice search, micro-moments, dark social, and more.
Key Takeaways:
* Top trends impacting digital marketing this year
* Changes in voice search, AI, and micro-moments
* Strategies for social media integration and dark social
* SEO value in visual search
* How to apply these trends and strategies to businesses and brands
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
Raymond Chau discusses the importance and benefits of digital analytics. He explains that digital analytics involves collecting data from websites, apps, social media, and other online sources to better understand user behavior and make improvements. Some key benefits include optimizing marketing spending, fixing issues on websites to reduce bounce rates, running A/B tests to optimize pages, and personalizing the user experience through recommendations and targeted advertising. While traditional marketing can be difficult to measure and optimize, digital analytics allows for real-time data collection, targeted messaging, and faster iteration to improve performance.
Digital marketing strategy involves developing a plan to promote a brand and achieve goals using digital channels. It builds on traditional marketing strategies and integrates both online and offline tactics. An effective strategy considers factors like the target market, competitors, and core competencies. It also sets objectives, chooses appropriate digital tactics, and defines metrics to measure success. Regular monitoring and optimization is important to ensure the strategy continues meeting its goals over time.
The document provides an overview of digital analytics and Google Analytics. It discusses why analytics is useful for solving problems like Wanamaker's dilemma of not knowing which advertising channels are effective. It explains how analytics works by collecting anonymous data on user behavior and interactions with a website and turning that raw data into useful reports and metrics. Key aspects of Google Analytics that are covered include its data model of users, sessions, and interactions. The document also discusses segmentation, internal vs external analytics, and how analytics can be used for reporting, optimization, and strategic decision making.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
This document outlines a 4-step growth hacking process: 1) Product-market fit - developing a product that solves users' needs based on data and feedback. 2) User acquisition - attracting users through pull, push, and product strategies. 3) Activation - defining and optimizing the actions that lead users to engage with the product. 4) Retention and optimization - focusing on retaining users over time by listening to them, improving the product, and engaging users. The document provides 13 questions to guide growth hacking efforts at each step around understanding users and optimizing the product, marketing, and user experience.
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
John Healy is a product manager and co-founder with 17 years of experience in digital marketing. He gives a presentation on growth hacking, which is a scientific approach to growth that integrates marketing, engineering, and product. He discusses how growth hacking uses tools to research audiences, create content personas, motivate participation through rewards, and measure results through both traditional and new metrics like social shares. He provides tips for growth hacking including focusing on customers, integrating product, marketing, and sales, and tweaking offers, channels, and features through iteration.
Presented by Ashley Sobel: July 7, 2017
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
The document provides an overview of growth marketing. It begins with the basics of growth marketing, which is data-driven marketing based on rapid experimentation focused on the AAARRR funnel, with a blending of marketing, product, and engineering. It then outlines the G.R.O.W.S process for growth marketing, which stands for gather, rank, outline, work, and study. The next sections discuss how growth marketing incorporates artificial intelligence and focuses on mobile growth. It concludes with sections on social media and content marketing for growth.
Holley P. Malia presented strategies for healthcare marketers to reduce costs and maximize returns on marketing investments given economic pressures and demands for more cost-effective approaches. She emphasized leveraging existing digital assets through repurposing content, optimizing websites for search engine optimization, and using low-cost or free online and social media strategies. Malia also stressed data-driven tactics like keyword research, defining customer personas, and email marketing with a focus on lead generation and nurturing.
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
Marketing Apps: How To Turn Interaction into Business Actionion interactive
What the heck is a marketing app? Marketing apps turn static content into engaging, app-like digital experiences that are not only useful, but valuable!
Learn how to:
- Engage your visitors with unique app-like experiences
- Bring the richness & expectations of mobile apps to web experiences
- Collect highly valuable segmentation & sales enablement data
- Use wizards, conversion paths, configurators and other app-like digital experiences to drive engagement, leads & sales
Lots of real-world examples and inspiration!
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...ion interactive
The document discusses how interactive content can be used at different stages of the buyer's journey to engage prospects and accelerate sales. It describes common types of interactive content that are effective for each stage, including infographics and quizzes for early awareness, assessments and configurators in the middle stage of consideration, and calculators and solution finders late in the process when buyers are ready to purchase. The document advises marketers to start by focusing on one part of the buyer journey and experimenting with different interactive content options while maintaining a consistent brand story.
Harnessing the Power of Content MarketingPam Didner
The document discusses key aspects of developing an effective content marketing strategy, including:
1) Setting business objectives and aligning marketing objectives to translate the business goals. This includes identifying target audiences through persona creation to gain audience insights.
2) Developing a content marketing plan and process that includes determining the target audience, creating content, distributing content, and defining success metrics.
3) Guidance is provided on content creation, such as understanding the customer journey and mapping content to different stages of the journey. Tips are also given on repurposing long form content for social media distribution.
This document outlines an 8-step inbound marketing blueprint for B2B companies. It includes developing a keyword strategy and optimizing webpages/content for SEO. Next, it recommends creating blogs, whitepapers and other content while promoting it across social media. It then suggests converting website traffic into leads through landing pages and calls-to-action. The next steps include nurturing leads through email marketing and expanding reach through mobile marketing. It concludes by emphasizing analyzing website and campaign performance through analytics to optimize efforts.
9 Digital Marketing Trends To Know In 2019 - PodCamp TorontoAngela LaGamba
What are the top trends influencing digital marketing in 2019? Learn how the digital marketing landscape has changed significantly with artificial intelligence (AI), voice search, micro-moments, dark social, and more.
Key Takeaways:
* Top trends impacting digital marketing this year
* Changes in voice search, AI, and micro-moments
* Strategies for social media integration and dark social
* SEO value in visual search
* How to apply these trends and strategies to businesses and brands
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
Raymond Chau discusses the importance and benefits of digital analytics. He explains that digital analytics involves collecting data from websites, apps, social media, and other online sources to better understand user behavior and make improvements. Some key benefits include optimizing marketing spending, fixing issues on websites to reduce bounce rates, running A/B tests to optimize pages, and personalizing the user experience through recommendations and targeted advertising. While traditional marketing can be difficult to measure and optimize, digital analytics allows for real-time data collection, targeted messaging, and faster iteration to improve performance.
Digital marketing strategy involves developing a plan to promote a brand and achieve goals using digital channels. It builds on traditional marketing strategies and integrates both online and offline tactics. An effective strategy considers factors like the target market, competitors, and core competencies. It also sets objectives, chooses appropriate digital tactics, and defines metrics to measure success. Regular monitoring and optimization is important to ensure the strategy continues meeting its goals over time.
The document provides an overview of digital analytics and Google Analytics. It discusses why analytics is useful for solving problems like Wanamaker's dilemma of not knowing which advertising channels are effective. It explains how analytics works by collecting anonymous data on user behavior and interactions with a website and turning that raw data into useful reports and metrics. Key aspects of Google Analytics that are covered include its data model of users, sessions, and interactions. The document also discusses segmentation, internal vs external analytics, and how analytics can be used for reporting, optimization, and strategic decision making.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
This document outlines a 4-step growth hacking process: 1) Product-market fit - developing a product that solves users' needs based on data and feedback. 2) User acquisition - attracting users through pull, push, and product strategies. 3) Activation - defining and optimizing the actions that lead users to engage with the product. 4) Retention and optimization - focusing on retaining users over time by listening to them, improving the product, and engaging users. The document provides 13 questions to guide growth hacking efforts at each step around understanding users and optimizing the product, marketing, and user experience.
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
John Healy is a product manager and co-founder with 17 years of experience in digital marketing. He gives a presentation on growth hacking, which is a scientific approach to growth that integrates marketing, engineering, and product. He discusses how growth hacking uses tools to research audiences, create content personas, motivate participation through rewards, and measure results through both traditional and new metrics like social shares. He provides tips for growth hacking including focusing on customers, integrating product, marketing, and sales, and tweaking offers, channels, and features through iteration.
Presented by Ashley Sobel: July 7, 2017
Consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This class will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
The document provides an overview of growth marketing. It begins with the basics of growth marketing, which is data-driven marketing based on rapid experimentation focused on the AAARRR funnel, with a blending of marketing, product, and engineering. It then outlines the G.R.O.W.S process for growth marketing, which stands for gather, rank, outline, work, and study. The next sections discuss how growth marketing incorporates artificial intelligence and focuses on mobile growth. It concludes with sections on social media and content marketing for growth.
Ria Sankar - How to Build Winning Products - Product School Bellevue - 83018 Ria Sankar
ProductSchool offers part-time courses in product management, coding, data, digital marketing, and blockchain in 14 campuses across cities in the US, Canada, and the UK, as well as online. It has graduated over 5,000 alumni. The speaker discusses various product management frameworks like Jobs Theory, Blue Ocean Strategy, Porter's Five Forces, BCG Matrix, and Kano Model. She also covers different user research methods like focus groups, surveys, remote studies, message testing, and cohort analysis. The presentation concludes with discussing Lean UX and AARRR metrics.
This document discusses using analytics in the product development lifecycle. It covers:
1. Different business models and stages of growth that determine the appropriate metrics to track, such as empathy, stickiness, virality, revenue, and scale.
2. What makes a good metric, including being comparative, understandable, a rate or ratio, and changing user behavior. It warns against "vanity metrics" like page views or followers.
3. Different types of metrics including exploratory, qualitative vs. quantitative, leading vs. lagging, and correlated vs. causal.
4. How to use segments, cohorts, A/B testing, and multivariate testing to test changes and see what correlates with desired
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
Slides to the growth hackathon (code-free) the Kellogg alumni club just held in Palo Alto. We covered the Lean Canvas, getting to product-market fit, Aha! moment, growth marketing, and the analytics you should be focused on.
Why Has Content Marketing Become So Important to SEOTim Aldiss
June 2014 presentation around SEO to help delegates understand the value of content and content marketing to search engine optimisation today. Covers the paywall dilemma and solutions such as Google's First Click Free
In this webinar, we partnered with influencer marketing and social commerce hub Gen.Video to go beyond vanity metrics and brand awareness and discuss how to drive conversions and overall brand lift with your influencer strategy.
UX is one part of the Digital Landscape and I call it the Monster Truck of the digital world. In this presentation I get you across the entire digital landscape and how UX fits into that. This is more a look into the Digital Landscape than the UX Landscape. Take a look at the UX Overview slide presentation too.
Similar to Digital marketing from a startup founder point of view - Brussels Meetup (20)
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
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8. Problem-Solution fit : You have a problem
worth solving and your solution rings a bell
with customer. You know you have a fit when
people want to write a cheque or get on your
queue for a product that does not exist.
Product-Market fit : The solution you have
made is well received by your identified early
adopters. You know you have product market
fit when 80% of early adopters can easily flow
through your acquisition funnel
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42. • Total Addressable Market (TAM): TAM is a way to quantify the market size/
opportunity.
• LTV (Life Time Value): Lifetime value is the present value of the future net
profit from the customer over the duration of the relationship. It helps determine
the long-term value of the customer and how much net value you generate per
customer after accounting for customer acquisition costs (CAC).
• CAC (Customer Acquisition Cost):Customer acquisition cost or CAC should be
the full cost of acquiring users, stated on a per user basis
• Churn:Monthly unit churn = lost customers/prior month total
• ARR ≠ Annual Run Rate: when software businesses use ARR, they
mean annual recurring revenue, NOT annual run rate.
• Average Revenue Per User (ARPU): ARPU is defined as total revenue divided by
the number of users for a specific time period, typically over a month, quarter, or
year.
• ARR (annual recurring revenue) is a measure of revenue components that are
recurring in nature. It should exclude one-time (non-r
• MRR (monthly recurring revenue): Often, people will multiply one month’s all-in
bookings by 12 to get to ARR. Common mistakes with this method include: (1)
counting non-recurring fees such as hardware, setup, installation, professional
services/ consulting agreements; (2) counting bookings (see #1).ecurring) fees and
professional service fees.
• Active Users : when measuring your active users are to: (1) clearly define it; (2)
make sure it’s a true representation of “activity” on your platform; and (3) be
consistent in applying that definition. In social and mobile platforms, common
metrics of measure for activity are MAUs (monthly active users), WAUs (weekly
active users), DAUs (daily active users), and HAUs (hourly active users).
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43. • Gross Margins: Gross margin — which is a company’s total sales revenue
minus cost of goods sold
• Sell-Through Rate & Inventory Turns: number of units sold in a period
divided by the number of items at the beginning of the period
• Network Effects: Simply put, a product or service has a network
effect when it becomes more valuable as more people use it/ devices join
it (think of examples like the telephone network, Ethernet, eBay, and
Facebook).
• Virality: Where network effects measure the value of a network, virality is
the speed at which a product spreads from one user to another. Virality is
often measured by the viral coefficient or k-value — how much users of a
product get other people to use the product [average number of
invitations sent by each existing user * conversion rate of invitation to new
user]. The bigger the k-value, the more this spread is happening.
• Economies of Scale (“Scale”): imply that the product becomes cheaper to
produce as business increases in size and output.
• Net Promoter Score (NPS): metric used to gauge customer satisfaction
and loyalty to your offering. It is based on asking How likely is it that you
would recommend our company/product/service to a friend or colleague?
• Cohort Analysis : Cohort analysis breaks down activities/ behavior of
groups of users (“cohorts”) over a specific period of time that makes sense
for your business — for example, everyone who signed up for your service
in the first week of January — and then follows this group of users longer
term: Who’s still using your product after 1 month, 3 months, 6 months,
and so on? www.ingeniousminds.be 43
82. The $0 Marketing Stack
1. Social Media Scheduling: Buffer
Also free: Hootsuite (free for your first 3 social profiles)
2. Design: Canva
Also free: Pablo, Gimp, Pic Monkey
3. Real-time Analytics: Google Analytics
Also free: Go Squared (free for the first 100 visitors and 1,000 data points), MixPanel (free for 25,000
events per month)
4. Website optimization: Hotjar
Also free: Inspectlet (free for 100 recorded sessions), SumoMe Content Analytics
5. Reports: Simply Measured
Also free: Followerwonk, SumAll’s free version
6. SEO: Open Site Explorer
Also free: SEO Book, Screaming Frog SEO Spider, Keyword Tool
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83. The $0 Marketing Stack
7. CRM: Charlie
Also free: HubSpot’s Free CRM, Norbert
8. Lead generation and pop up tool: HubSpot Marketing Free
Also free: Hello Bar, SumoMe
9. Landing Pages: WordPress
Also free: Unbounce free plan (includes Unbounce branding)
10. Twitter management: Crowdfire
Also free: Tweepi, Manage Flitter
11. Blogging: Medium
Also free: WordPress.com, Blogger
12. Video: Wistia
Also free: YouTube, Vimeo
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84. The $0 Marketing Stack
13. Share buttons: SumoMe Share
Also free: Digg Digg , Flare
14. Analytics: Segment
15. Testing: Peek
Also free: Optimizely free plan
16. Free Website Analysis Tools : QuickSprout is a really comprehensive
website audit, social media analysis and competitor report, all in one.
17. HubSpot’s Website Grader gives you the overall performance and “grade”
of your website based on mobile factors, SEO, security, speed, and
performance, plus tips on how to improve your website…
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