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Why Godefroy
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- 2. 2 The eyes have it! Eye-catching facts: Mascara and eye brow year-over-year growth:17% Historically, salon services have successfully transitioned to profitable new ―at home‖ categories for retailers: nail color, hair color, perming and relaxing Innovative niche brands are driving the category Money-saving needs driving consumers to convenient, at-home options
- 3. 3 What exactly are we talking about? Lash & brow tinting consists of specialty dyes to darken eye lashes and eye brows Consists of FDA-compliant dyes that contain no coal tar derivatives or hydrogen peroxide On average color will last 3-4 weeks Easy to use at home; processing times vary from 2 to 5 minutes
- 4. 4 Salons are lashing out! L&B tinting is one of the fastest growing segments in the salon/spa market Reasons for growth: Time-saving benefit- Working women have less daily time to worry about brows if a once/month service can do the trick Improved technology - recent formulations have resulted in the development of safe, effective ingredients that are 100% FDA compliant Growth in Hair color - L&B tinting compliments hair color services Brow Bars- Not just for salons anymore; L&B tinting services now available in many shopping malls (kiosks) and retail centers, including Walmart Aging baby boomers - High disposable income boomers seeking youthful appearance
- 5. 5 What do Salons Charge for this service? The average cost per service is generally $15 to $20 for either eyelash or eyebrow tint For both lashes and brows, average service cost is $25 to $50
- 6. 6 Why L&B tinting in the retail market? Successful category in European chain pharmaciesconsumer brands of L&B tints are now sold in European retailers, including Boots, Lloyds, Vivesco, and many others Ready made customerEstablished consumer awareness driven by salons Amazon.com- Already an established consumer category on Amazon.com, providing pent-up demand at brick & mortar retailers Ease of use- Service can be performed at home, safely and effectively
- 7. 7 So what’s special about Godefroy? Godefroy is a long-established brand—the eye experts—within the salon and beauty supply store market Yet… Salon product formulations are already consumerfriendly in terms of ease of application On-line consumer demand outpaces even longtime CPG marketers, reflecting a pent-up demand for brick & mortar distribution Superior formulations have proven to be outstanding in generating repeat sales
- 8. 8 Success already transitioning to web sales—and in a big way! Godefroy 28 Day Mascara has captured the imagination and the dollars of Amazon shoppers: Eyebrow color #6 Instant Eyebrow Tint – MB #11 Instant Eyebrow Tint - LB #21 Instant Eyebrow Tint -DB #39 Instant Eyebrow Tint - NB Eye Makeup #31 28 Day Mascara - Black #42 Instant Eyebrow Tint - MB Mascara #15 28 Day Mascara - Black
- 10. 10 28 Day brand revamped, sets its sights on retail Salon-proven formulas with Web-driven sales now packaged for retail chain distribution Fast-growing Double Lash & Brow added the 28 Day product mix New PermaCurl completes the line: color, curl & grow
- 11. 11 And Godefroy 28 Day Mascara & Eyebrow Color is not the only success with Amazon Double Lash & Brow (currently no. 72 on Amazon best sellers) Six week nighttime treatment All natural formula Encourages growth, thickens and conditions lashes and brows Visible results in 30 days Far more affordable than established brands ($15 MSRP)
- 12. 12 New to the family PermaCurl All Day Eyelash Curling Gel • • An easy to apply gel that transforms fine, limp lashes into dramatic, long lasting curls. This unique formula sets and holds the curl in place without weighing down the lashes, locking in both curl and shine. Easy to apply Does not flake or dry-out lashes • • Conditions and shines Can be used with or without mascara
- 13. 13 Now you see it all! 3 easy steps to beautiful lashes & brows: 1. 2. 3. Condition with Double Lash & Brow Color with 28 Day Mascara and 28 Eyebrow color Curl with PermaCurl Successful salon and Web-sales products now available in consumer-appropriate packaging Smaller sizes reduce consumer penny-purchase prices while providing retailers with attractive turn rates and incremental sales New packaging allows for a wider variety of merchandising executions including clip strips
- 14. 14 Next steps How quickly do you want to beat competition in establishing these product segments? Consider where Godefroy brands fit best into your merchandising strategy: Appropriate for hair color or cosmetic accessory departments Clip strips Shelf displays Power wing In-line