Smartpac, Inc. was founded to provide innovative solutions that help personal care products enhance their brand value through an economical, environmentally sustainable packaging alternative that offers a unique and convenient experience for their consumers.

1. Shampoo Pouch Redesign
DM 655 NEW PRODUCT DEVELOPMENT | 04.26.15
Rabia Dilara Cumhur | Lauren Foisy | Ali Akbar Sahiwala | Kara Schlindwein

2. About Smartpac, Inc.
Smartpac, Inc. provides innovative solutions that help personal care
products enhance their brand value through an economical,
environmentally sustainable packaging alternative that offers a unique
and convenient experience for their consumers.

3. Market Analysis
Haircare Market in the U.S.
$7.5 billion
Shampoo Market in the U.S.
$3.1 billion
2–3% expected annual
growth through 2019
Trends in Haircare:
Millennials: New Haircare Formats
Healthy Hair/Natural Styles

4. Target Audience
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Mass Market Brands:
Manufacture & Distribute Shampoo in the U.S.
Strong Distribution Channels
Large Market Share
Targeting Low and Middle Income Families
Focus on Sustainability

5. Introducing the
New Suave
Shampoo Pack.

6. ECO-FRIENDLY
FUNCTIONAL
CONVENIENT
VALUE FOR MONEY
VALUE PROPOSITION

7. Competitive Advantage
Smartpac does not only provide label and package designs to our
clients. We also function as a wholesaler and intermediary to our
manufacturing partners, strategically partnering with Ampac, one
of the largest U.S. manufacturers of spouted pouch packaging.
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8. Better Overall Experience
Key Benefits
B2B B2C
Material
Storage
Shipment
Value for MoneyRetail Shelf Density
Brand Value $
Convenience
$

9. Marketing Strategy

10. Manufacturing Strategy
Design of packaging;
Design of labeling;
Coordination with
Manufacturer.
Manufacture and
Production of Smartpac
Packaging with Labeling.
Shipped to Retailer’s
Local Bottling Facility.
Shipped from Bottling
Facility to Retail Store.

11. Pricing Strategy
*Cost when purchased in 10,000 pieces.
**Numbers based on 355mL package made of recyclable HDPE plastic.
Packaging Unit Cost*
Manufacturing Costs
Distribution Price to Retailer
Profit Margin
Smartpac PackagingExisting Packaging**
$0.15
$0.27
$0.60
42.86%
$0.05
$0.30
$0.55
57.14%

12. Scalability
Expand to mid-priced and high end brands
Expand to other haircare and personal care products
Expand operations to international markets

13. Thank you