By Rajiv Vaid Basaiawmoit. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

1. Rajiv Vaid Basaiawmoit, Ph.D., MBA
22nd Nov. 2016
CSW-EUROPE, BRUSSELS
Why Games are the
Future of
Talent, Science and Humanity!
Faculty of Science & Technology @rajiv_VB@AarhusUni

2. @rajiv_VB

3. THE COMING FUTURE is CONNECTED
2020
4
Billion
Connected people
25+
Million
Apps
25+
Billion
Embedded &
Intelligent systems
50
Trillion
GBs of Data
Data Source: IDC, Intel, McCafe 2012
@rajiv_VB

4. @rajiv_VB
TALENT SCIENCE HUMANITY
D I S R U P T E D
EVEN CROWDSOURCING
(or at least in the way we know it)

5. @rajiv_VB
DISRUPTION viewed through
GAMES & GAMIFICATION

6. @rajiv_VB

7. KNACK
@rajiv_VB

8. @rajiv_VB
GAMIFICATION & GAMES ….
Super Mario game LinkedIn profile bar Purposeful game
Graphic source:

9. @rajiv_VB
GAMIFICATION: “The process of adding games or game-like elements to
something (as a task) to encourage participation”
- Wikipedia
Badges PointsLevelsLeaderboards Rules &
Narratives
Acknow-
ledgement
Active
Feedback

10. @rajiv_VB
GAMIFICATION DISRUPTION EXAMPLE: PAIN SQUAD (mobile app)

11. @rajiv_VB
“A game is nothing but a set of problems to solve”
- Gee in (Corbett, 2010)
“Gamification is the use of game thinking and game mechanics in non-game
contexts to engage users in solving problems”
- Sebastian Deterding

12. @rajiv_VB
But not just simple problems– BUT complex problem solving at a frantic pace…

13. @rajiv_VB
…that results in an ENGAGED (& engrossed) user

14. @rajiv_VB
It can be used to grow user & customer bases….
Graphicsource:DemandMetric

15. @rajiv_VB
It can be used to solve societal challenges….
Graphic source: Demand Metric
REAL CASE EXAMPLES:

16. CITIZEN SCIENCE LEADING THE WAY…
@rajiv_VB
Faculty of Science & Technology
@AarhusUni

17. @rajiv_VB
HIGH-LEVEL GAMIFICATION + CROWD-
SOURCING FUSION

18. @rajiv_VB
Citizen Science at Cancer Research UK

19. @rajiv_VB
The findings, presented at
the Neuroscience 2016
conference, harnessed data
from 2.4 million people
who downloaded the game
and would have taken 9,400
years in the lab.
Sea Hero Quest

20. @rajiv_VB
By harnessing the power of the crowd to solve
complex scientific & humanitarian problems at scales
and rates that no one individual can –
GAMES WILL BE THE FUTURE OF TALENT, SCIENCE &
HUMANITY
CONCLUSION

21. THANK YOU
Faculty of Science & Technology @rajiv_VB
@AarhusUni
Contact details:
Email: rvb@au.dk
Tel: +45 5133 5302
Twitter handle: @rajiv_VB