The last few years have seen an exponential rise in two phenomenon – powered by rapid developments in the ICT sphere – Gamification and Crowdsourcing – so much so that we are today at a convergence point. A critical point, as how these two developments will interact will define the progression curves of the future – will they go hand-in-hand or will they diverge again? Can these be split from each other?

1. Crowdsourcing
Rajiv Vaid Basaiawmoit
14th April 2016
CSW-GLOBAL, LONDON
The
CONVERGENCE
point
Faculty of Science & Technology @rajiv_VB
@AarhusUni

2. @rajiv_VB
CROWDSOURCING: “The process of getting work or funding from a large
group of people (especially online)”
- Wikipedia
CROWDSOURCING can also be defined as harnessing the crowd to solve complex
problems at scales and rates that no one individual can achieve

3. @rajiv_VB
GAMIFICATION: “The process of adding games or game-like elements to
something (as a task) to encourage participation”
- Wikipedia
Badges PointsLevelsLeaderboards Rules &
Narratives
Acknow-
ledgement
Active
Feedback

4. @rajiv_VB
“A game is nothing but a set of problems to solve”
- Gee in (Corbett, 2010)
“Gamification is the use of game thinking and game mechanics in non-game
contexts to engage users in solving problems”
- Sebastian Deterding

5. @rajiv_VB
But not just simple problems– BUT complex problem solving at a frentic pace…

6. @rajiv_VB
…that results in an ENGAGED (& engrossed) user

7. @rajiv_VB
BUT GAMIFICATION IS NOT JUST GAMES ….
Super Mario game LinkedIn profile bar Purposeful game
Graphic source:

8. @rajiv_VB
It can be used to grow user & customer bases….
Graphicsource:DemandMetric

9. @rajiv_VB
It can also use negative game mechanics to increase
sales….
Graphic source: Rex Features (as seen on The Telegraph 18.12.2014

10. @rajiv_VB
It can be used to solve societal challenges….
Graphic source: Demand Metric
REAL CASE EXAMPLES:

11. @rajiv_VB
GAMIFICATION CROWDSOURCING
OVERLAPS – CLASHES – RESISTANCE – CONVERGENCE?

12. Past predicts future convergence….
Data/graphic source: Gartner Inc.
@rajiv_VB

13. THE DANGERS OF HYPE…
@rajiv_VB
”80% of All Gamification interventions will fail to
meet Business Objectives” – Gartner (2014)!
Source: Bonusly infographic

14. Speed Camera Lottery
pays drivers for
slowing down
What if a portion of
the money collected
from speeders went
into a lottery for law-
abiding drivers?
09.12.2010
@rajiv_VB
JUST
GAMIFICATION
ALONE WILL NOT
SAVE THE WORLD

15. @rajiv_VB

16. THE ERA of CONNECTIVITY
2020
4
Billion
Connected people
25+
Million
Apps
25+
Billion
Embedded &
Intelligent systems
50
Trillion
GBs of Data
Data Source: IDC, Intel, McCafe 2012
@rajiv_VB

17. CITIZEN SCIENCE LEADING THE WAY…
@rajiv_VB
Faculty of Science & Technology
@AarhusUni

18. Where Purpose overcomes Cash…
@rajiv_VB

19. @rajiv_VB
HIGH-LEVEL GAMIFICATION + CROWD-
SOURCING FUSION

20. @rajiv_VB
Citizen Science at Cancer Research UK

21. Crowdsourcing
Not
CONVERGENCE
BUT
a
BIG-BANG EVENT
@rajiv_VB
WHAT DOES THE FUTURE HOLD?
OPPORTUNITY,
HEARTACHE,
WISDOM

22. THANK YOU
Faculty of Science & Technology @rajiv_VB
@AarhusUni
Contact details:
Email: rvb@au.dk
Tel: +45 5133 5302
Twitter handle: @rajiv_VB