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In the first generation of crowdfunding it was enough to have a strong story, engaged network and a captivating campaign video. As long as your content marketing strategy was okay, your campaign was okay (probably). But today the context has changed. In a world where crowd sourcing and crowdfunding are no longer niche markets, only a data driven campaign can take you beyond the boundaries of your own network. At Crowd Sourcing Week Global 2016 in London, I shared insights in how you can be successful for your campaign, or your crowd platform, by adopting a data driven hustle strategy. It's not hard, you just have to do it!