The document discusses why businesses use Facebook and what works for businesses on Facebook. It notes that customers are on Facebook, with unique monthly visitors in Cleveland totaling over 1 million. It then lists reasons why businesses use Facebook, such as to interact with customers, build brand awareness, humanize their brand, drive traffic, sell products/services, generate leads, and demonstrate thought leadership. The document also discusses what types of content works best for businesses on Facebook, such as exclusive content, interactive content, humor, and expert information, while avoiding too much self-promotional content.