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WHY BUSINESSES USE
Can your business afford to
NOT be on Facebook?

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

2
Probably not

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

3
Your customers
(and everyone else)
are on Facebook

4
Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

5
Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

6
Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

7
Trivia Time!

8
Wal-Mart
34 MILLION fans, more than 32 MILLION in the U.S.!

9
Top Brands on Facebook in the U.S.

Source: socialbakers.com

10
Top Brands on Facebook in the World

Source: socialbakers.com

11
Trivia Time!

12
Tostitos
More than 65,000 new fans every day!
13
Why Businesses Use Facebook
• Interact with customers and get a pulse
on the customer base
• Brand awareness
• Humanize the brand
• Drive Traffic
• Sell products/services
• Generate Leads
• Thought Leadership
14
Interact With Customers

15
Brand Awareness

16
Humanize the Brand

17
Drive Traffic

18
Sell Products and Services

19
Generate Leads

20
Thought Leadership

21
Why People “Like” Businesses
on Facebook
• Customer service
• Exclusive content and
information
• Deals
• Brand loyalty/Fandom
22
Customer Service

23
Exclusive Content and Deals

24
Brand Loyalty

25
How Does Facebook Affect
Shopping Behavior?

26
How Does Facebook Affect
Shopping Behavior?

27
What Works for Businesses
on Facebook?
•
•
•
•
•

Exclusive content
Interactive content
Humor, colloquial verbiage
Not too much self-serving content
Expert info, helpful tips

28
Exclusive Content

29
Interactive Content

30
Humor

31
The 80/20 Rule
Only 20% of your content should be promotional!
Don’t do too much of this…

32
The 80/20 Rule

…or you’ll get a reaction
like this

33
Expert Info

34
Resources
•
•
•
•
•
•
•
•
•

NEOhioMediaGroup.com/blog
AllFacebook.com
SocialMediaExaminer.com
SocialBakers.com
SocialMediaToday.com
HubSpot.com
Facebook.com
Mashable.com
35
Slideshare.net/NEOhioMediaGroup
36

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