More than half of adults in Northeast Ohio have attended a live entertainment event in the past year. Local live entertainment fans tend to be between 30-59 years old, married, college educated, and parents. The Plain Dealer, cleveland.com, and Sun News reach 45% of local live entertainment fans weekly. Mobile devices are increasingly used by live entertainment fans to learn about and purchase tickets for events.

1. Source: comScore Mobilens Feb 14. IAB and InMobi Study: Live Entertainment Seekers, Oct 2014
2014 Cleveland/Akron release 1 Scarborough Report. Copyright 2014 Scarborough Research. All rights reserved.
Local
National
More than 54% of adults in
Northeast Ohio have attended a live
entertainment event in the past year.
45%
The Plain Dealer,
cleveland.com and
Sun News reach
of local live entertainment
fans every week.
Locallive
e
vent fans profile
55%
48%
52%
60%
49%
25%
earn an annual
household income
of $50,000 or more
51%are married
have a college or post-grad
education
are 30-59
years old
are parents of
children under
age 18
male
female
Local live entertainment fan shopping habits
68% 59% 49% 43% 12%
buy based on
quality, not
price
compare prices
across different
websites before
purchasing
something online
are very
interested
in the fine
arts
often seek
the advice of
others before
making a
purchase
have shopped
for/purchased
a cultural event
ticket online in
the past year
of live entertainment
seekers purchase concert
and show tickets directly
through mobile devices
41%
88%of local live entertainment
fans have gone online in
the past 30 days
95%of local live
entertainment fans own
a computer
30%are planning to attend
a concert or live performance
in the next 3 months
Live entertainment seekers use mobile at all stages
throughout the entertainment seeking process,
including pre-show planning and post-show activities.
Mobile is a
preferred channel to
learn about events.
60%typically find
information about
entertainment
activities via mobile.
8 millionconsumers have bought movie or event tickets from their smartphones
90%of live entertainment
seekers turn to mobile
after seeing ads for
entertainment events
on other channels
55%of live entertainment
seekers research
event times and
ticket information
on mobile
Live Event
Fans
74%of local live
entertainment
fans own
a mobile
device