Cleveland is a sports town, so understanding how Northeast Ohio sports fans shop and spend is essential for your local marketing plan.

1. of mobile sports fans use their
mobiles to help plan trips to
watch live sporting events
L O C A L A N D N A T I O N A L
Sources: 2014 Cleveland/Akron release 2 Scarborough Report. Copyright 2014 Scarborough Research. All rights reserved.
IAB and InMobi Study: Live Sporting Events, October 2014
Nearly 1 million adults in
Northeast Ohio have attended
a sports event in the past year.
68%
58%
56%
44%
53%
55%
29%
are parents of
children under age 18
L OC AL
S P ORTS
FAN S
P R OF I LE
earn an annual
household income
of $50,000 or more
have a college
or post-grad
education
are male are female
are 30-59 years old
are married
LOCAL SPORTS FANS
SHOPPING HABITS
66%
59%
15%
buy based
on quality,
not price
compare prices
across different
websites before
purchasing
something online
have shopped/
purchased
sports tickets
online in the
past year
96% of local sports fans own a computer
88% of local sports fans have gone
online in the past 30 days
78% of local sports fans own
a mobile device
45%
The Plain Dealer,
cleveland.com and
Sun News reach
of local sports
fans every week
mobile sports
fans purchase
games tickets
directly
through their
phones or
tablets
85%
of mobile sports
fans turn to mobile
after seeing ads
for entertainment
events on other
channels
49%
of mobile sports
fans say they find
information about
entertainment
activities via
mobile
1 3OUT
OF
44%
78%
of sports fans are planning a
trip to watch a live sporting
event this year