Mother's Day spending keeps going up! Americans will spend an average of $172.63 on mom this year, up nearly $10 from $162.94 last year. Check out the infographic to see what most moms will be getting this Mother's Day.
Specialty coffee sales are increasing by 20% per year in the United States where over 70% of adults drink coffee daily, consuming an average of 3.1 cups per day. While freshly brewed coffee from stores costs around $2.58 per cup on average, Nescafe instant coffee costs just $0.70 per cup, offering a more affordable option for daily coffee drinkers. The document proposes a new marketing campaign for Nescafe centered around the theme "It all starts with Nescafe", promoting Nescafe as providing the energy and convenience people need to start their day.
This document analyzes donor contribution data for a non-profit organization from 2015-2019. It finds that total giving has trended upward over this period, with stronger growth coming from a special program. Donor retention rates, particularly for donors of $500 or more, have generally been good but could be improved. There is potential to cultivate major gifts from the core group of over 250 donors who have given consistently in recent years.
Who's shopping for homes in Northeast Ohio? Before you start your next real estate marketing campaign, check out the demographics of your local home hunting audience.
There are 473,708 mothers of children under 18 in Northeast Ohio. Based on yearly spending averages, these mothers spend most on furniture, men's business clothing, children's clothing, fine jewelry, and women's business clothing. When shopping, the most popular stores for these mothers are Walmart, Target, Family Dollar, Dollar Tree, Dollar General, Kohl's, Amazon, Kmart, Big Lots, and Kohl's. When buying online in the past 30 days, the most common purchases for these mothers were clothing/accessories, books, toys/games, health/beauty products, travel reservations, and airline tickets.
This document provides demographic statistics about a group, including that 90,148 people are represented, 42% work in blue collar jobs, 50% have a college education, and breakdowns of numbers in different years including 33,207 in one year and 11,288 in another.
Specialty coffee sales are increasing by 20% per year in the United States where over 70% of adults drink coffee daily, consuming an average of 3.1 cups per day. While freshly brewed coffee from stores costs around $2.58 per cup on average, Nescafe instant coffee costs just $0.70 per cup, offering a more affordable option for daily coffee drinkers. The document proposes a new marketing campaign for Nescafe centered around the theme "It all starts with Nescafe", promoting Nescafe as providing the energy and convenience people need to start their day.
This document analyzes donor contribution data for a non-profit organization from 2015-2019. It finds that total giving has trended upward over this period, with stronger growth coming from a special program. Donor retention rates, particularly for donors of $500 or more, have generally been good but could be improved. There is potential to cultivate major gifts from the core group of over 250 donors who have given consistently in recent years.
Who's shopping for homes in Northeast Ohio? Before you start your next real estate marketing campaign, check out the demographics of your local home hunting audience.
There are 473,708 mothers of children under 18 in Northeast Ohio. Based on yearly spending averages, these mothers spend most on furniture, men's business clothing, children's clothing, fine jewelry, and women's business clothing. When shopping, the most popular stores for these mothers are Walmart, Target, Family Dollar, Dollar Tree, Dollar General, Kohl's, Amazon, Kmart, Big Lots, and Kohl's. When buying online in the past 30 days, the most common purchases for these mothers were clothing/accessories, books, toys/games, health/beauty products, travel reservations, and airline tickets.
This document provides demographic statistics about a group, including that 90,148 people are represented, 42% work in blue collar jobs, 50% have a college education, and breakdowns of numbers in different years including 33,207 in one year and 11,288 in another.
More than half of adults in Northeast Ohio have attended a live entertainment event in the past year. Local live entertainment fans tend to be between 30-59 years old, married, college educated, and parents. The Plain Dealer, cleveland.com, and Sun News reach 45% of local live entertainment fans weekly. Mobile devices are increasingly used by live entertainment fans to learn about and purchase tickets for events.
With DVRs, Netflix and multi-screen viewing options, must-see TV is turning into must-wait TV. If you've been relying on TV advertising to boost your business, these local and national stats might make you reconsider.
There are more than 1 million baby boomers in the Cleveland/Akron designated market area. This infographic provides some of the spending and technology habits of the local members of this generation.
The PowerZone is the heart of the 17-county Cleveland Designated Market Area, the 20th largest DMA in the country. The PowerZone holds more than half of the population and income of the DMA and consists of Cuyahoga County and the ZIP Codes approximately 10 to 15 miles surrounding the county. Find out more about the PowerZone residents with this infographic
This document discusses the growing importance of mobile marketing strategies for businesses. It notes that over half of local smartphone and tablet owners use their devices for search activities monthly. Nearly two-thirds of American adults now own a smartphone, up from one-third in 2011. Mobile devices such as smartphones and tablets account for over 60% of monthly website visits to cleveland.com. The document advocates for mobile website optimization, mobile advertising, audience targeting, and mobile-friendly pages to reach increasingly mobile customers.
The Cleveland Designated Market Area (DMA) is one of the top 20 markets in the U.S. Learn about the demographics of the DMA and how The Plain Dealer, cleveland.com and Sun News reach them with our infographic
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Get to know Pinterest for personal and business use! Find out what pins, repins, follows and boards mean and what makes this social network so Pinteresting.
In Northeast Ohio, over 1.7 million people are employed, with over 600,000 retired and 261,000 working as homemakers. The majority (61%) of employed residents work in white collar professions like sales, office work, professional and management jobs, while 39% have blue collar jobs in areas like production, construction, and transportation. Nearly 20% of employed local residents plan to look for a new job in the next year, and over 55,000 plan to retire or take early retirement.
What's a hashtag? Should my business be on Twitter? How do I send a tweet? If you're completely new to Twitter and have questions like these, this presentation is a great introduction to this social network.
The document discusses why businesses use Facebook and what works for businesses on Facebook. It notes that customers are on Facebook, with unique monthly visitors in Cleveland totaling over 1 million. It then lists reasons why businesses use Facebook, such as to interact with customers, build brand awareness, humanize their brand, drive traffic, sell products/services, generate leads, and demonstrate thought leadership. The document also discusses what types of content works best for businesses on Facebook, such as exclusive content, interactive content, humor, and expert information, while avoiding too much self-promotional content.
Ever wondered how to share your Facebook updates with just the right people (and not the wrong people)? If used correctly, Facebook Lists could become your new best friend!
This document summarizes a social media boot camp presentation covering the current social media landscape, why social media matters for businesses, and strategies for key social media platforms like Facebook, Twitter, Pinterest, YouTube and others. The presentation outlines that over 1 billion people use major social media sites, and that social media allows businesses to interact with customers, share helpful content, and increase their visibility and credibility as experts. It provides tips on using each channel and recommends measuring engagement through tools like Hootsuite to track effectiveness.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
More than half of adults in Northeast Ohio have attended a live entertainment event in the past year. Local live entertainment fans tend to be between 30-59 years old, married, college educated, and parents. The Plain Dealer, cleveland.com, and Sun News reach 45% of local live entertainment fans weekly. Mobile devices are increasingly used by live entertainment fans to learn about and purchase tickets for events.
With DVRs, Netflix and multi-screen viewing options, must-see TV is turning into must-wait TV. If you've been relying on TV advertising to boost your business, these local and national stats might make you reconsider.
There are more than 1 million baby boomers in the Cleveland/Akron designated market area. This infographic provides some of the spending and technology habits of the local members of this generation.
The PowerZone is the heart of the 17-county Cleveland Designated Market Area, the 20th largest DMA in the country. The PowerZone holds more than half of the population and income of the DMA and consists of Cuyahoga County and the ZIP Codes approximately 10 to 15 miles surrounding the county. Find out more about the PowerZone residents with this infographic
This document discusses the growing importance of mobile marketing strategies for businesses. It notes that over half of local smartphone and tablet owners use their devices for search activities monthly. Nearly two-thirds of American adults now own a smartphone, up from one-third in 2011. Mobile devices such as smartphones and tablets account for over 60% of monthly website visits to cleveland.com. The document advocates for mobile website optimization, mobile advertising, audience targeting, and mobile-friendly pages to reach increasingly mobile customers.
The Cleveland Designated Market Area (DMA) is one of the top 20 markets in the U.S. Learn about the demographics of the DMA and how The Plain Dealer, cleveland.com and Sun News reach them with our infographic
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Get to know Pinterest for personal and business use! Find out what pins, repins, follows and boards mean and what makes this social network so Pinteresting.
In Northeast Ohio, over 1.7 million people are employed, with over 600,000 retired and 261,000 working as homemakers. The majority (61%) of employed residents work in white collar professions like sales, office work, professional and management jobs, while 39% have blue collar jobs in areas like production, construction, and transportation. Nearly 20% of employed local residents plan to look for a new job in the next year, and over 55,000 plan to retire or take early retirement.
What's a hashtag? Should my business be on Twitter? How do I send a tweet? If you're completely new to Twitter and have questions like these, this presentation is a great introduction to this social network.
The document discusses why businesses use Facebook and what works for businesses on Facebook. It notes that customers are on Facebook, with unique monthly visitors in Cleveland totaling over 1 million. It then lists reasons why businesses use Facebook, such as to interact with customers, build brand awareness, humanize their brand, drive traffic, sell products/services, generate leads, and demonstrate thought leadership. The document also discusses what types of content works best for businesses on Facebook, such as exclusive content, interactive content, humor, and expert information, while avoiding too much self-promotional content.
Ever wondered how to share your Facebook updates with just the right people (and not the wrong people)? If used correctly, Facebook Lists could become your new best friend!
This document summarizes a social media boot camp presentation covering the current social media landscape, why social media matters for businesses, and strategies for key social media platforms like Facebook, Twitter, Pinterest, YouTube and others. The presentation outlines that over 1 billion people use major social media sites, and that social media allows businesses to interact with customers, share helpful content, and increase their visibility and credibility as experts. It provides tips on using each channel and recommends measuring engagement through tools like Hootsuite to track effectiveness.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
1. 2015
Americans plan to
spend an average of
$172.63on mom this year.
Mom
Total spending on moms in 2015
is expected to reach
$21.2 billion.
What gifts mom is getting
80% Greeting Card
67.2% Flowers
54.2% Special Outing, Such as Dinner or Brunch
44.2% Gift Cards
35.8% Apparel and Clothing Items
34.2% Jewelry
21% Personal Service, Such as a Facial or Massage
20% Books or CDs
18.8% Housewares
14.2% Consumer Electronics
Source:
Prosper Insights and Analytics Monthly Consumer Survey APR-15