The document discusses an individual's career goals and qualifications for working in marketing and social media. Specifically, they aim to work on the east coast in Atlanta or New York City within social media marketing. They highlight skills in active listening, social perceptiveness, and a curious nature that asks questions. Their goals are to network, strengthen skills in Photoshop and SEO, and double their LinkedIn connections in the marketing field. They view competitors as opportunities for collaboration and aim to stand out through determination and skill mastery.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
Why business owners should use social mediaLeanne Peard
Are you and your business one of them?
Now, I think you’re probably thinking, “What is that? What is one of them? ”
Well, let me tell you who and what one of them is. Statistics indicate that only 30% of people owning businesses, small to medium business owners, are using social media for their marketing. So, are you one of them? or are you one of them 60 % that aren’t using social media for their business? Well, whatever the case is, let me share with you today on this social media Live a few reasons why you should be using social media. You ready? Of course you are.
This introduction to social media for business was given at the open house of Miami University's Armstrong Institute for Interactive Media Studies. Presented by Glenn Platt and Peg Faimon, AIMS Co-Directors. The presentation was a "teaser" for a two-day workshop on social media marketing and online community engagement.
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
The social world is changing daily. With Facebook, Twitter, Instagram and LinkedIn, for example, making regular changes, it’s a never-ending job for those who specialize in social media marketing. Daunting for those unfamiliar with it to navigate it’s sometimes murky and alternately turbulent waters. Disappointing to those hoping to leverage it’s power to locate top candidates who often spend much of their time on social platforms. Here's 7 Tips to make navigating those waters far easier.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
Job Search Survival Kit -- How Job Searchable Are You Today? --Anthony Hines
This presentation will help you get in the right frame of mind to conduct your job search today. I say today because every day is different when you are searching with some days better than others. Hopefully this will help you to be at the top of your game when that recruiter or hiring manager calls out of the blue which absolutely can happen anytime.
Who Am I….I am a hardworking guy who, like many others, found himself out of work during the economic downturn in 2010. After a long battle of wrong turns, job search strategies that led to no where, and dead end leads, I decided to take a more strategic approach to my job search. Like anything else in life, I needed to treat my search like a full-time job and create a plan that would allow me to stand out above the competition. This came in especially handy as I was in transition again in 2017. Basically, I just used the tips that I have shared with others and was out of work a total of ZERO days. Yes, I got a job offer the day after my last day at my previous job. Let me show you how I did it so you too can have a quicker landing than you would have had without my tips.
Why Am I Sharing What Helped Me…because I quickly realized that to handle an event like that is to focus on what you can control and share the experience to help others. I believe that an experience not shared is a lost opportunity in life, and that smart people learn from their mistakes and smarter people learn from other people’s experiences. Plus, I told myself that once I figured this out I would share it with others so that they too could navigate the world of unemployment. In these chapters, I show you how I did it so that you will have the confidence to make it through the process. I hope that this presentation helps you to get your next great job.
#career #jobsearch #unemployment #depression #confidence #interviewing #networking #resume #recruiting #hiringmanager #work #transition
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
Our goal is to inspire an international movement of millennials to follow their ambitions and break out the bad habits they may have been trained their entire life.
http://bit.ly/Z2Chzk Do you want to know how the leaders and top gurus use social media for business success? I'm talking about generating leads 24/7 like clockwork. Well today, you're in luck, I go over some of the tactics that I paid well over $50,000 to learn myself. For more advice on how to use social media for business success, visit my blog at http://KevinKLau.com
Why business owners should use social mediaLeanne Peard
Are you and your business one of them?
Now, I think you’re probably thinking, “What is that? What is one of them? ”
Well, let me tell you who and what one of them is. Statistics indicate that only 30% of people owning businesses, small to medium business owners, are using social media for their marketing. So, are you one of them? or are you one of them 60 % that aren’t using social media for their business? Well, whatever the case is, let me share with you today on this social media Live a few reasons why you should be using social media. You ready? Of course you are.
This introduction to social media for business was given at the open house of Miami University's Armstrong Institute for Interactive Media Studies. Presented by Glenn Platt and Peg Faimon, AIMS Co-Directors. The presentation was a "teaser" for a two-day workshop on social media marketing and online community engagement.
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
The social world is changing daily. With Facebook, Twitter, Instagram and LinkedIn, for example, making regular changes, it’s a never-ending job for those who specialize in social media marketing. Daunting for those unfamiliar with it to navigate it’s sometimes murky and alternately turbulent waters. Disappointing to those hoping to leverage it’s power to locate top candidates who often spend much of their time on social platforms. Here's 7 Tips to make navigating those waters far easier.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
Job Search Survival Kit -- How Job Searchable Are You Today? --Anthony Hines
This presentation will help you get in the right frame of mind to conduct your job search today. I say today because every day is different when you are searching with some days better than others. Hopefully this will help you to be at the top of your game when that recruiter or hiring manager calls out of the blue which absolutely can happen anytime.
Who Am I….I am a hardworking guy who, like many others, found himself out of work during the economic downturn in 2010. After a long battle of wrong turns, job search strategies that led to no where, and dead end leads, I decided to take a more strategic approach to my job search. Like anything else in life, I needed to treat my search like a full-time job and create a plan that would allow me to stand out above the competition. This came in especially handy as I was in transition again in 2017. Basically, I just used the tips that I have shared with others and was out of work a total of ZERO days. Yes, I got a job offer the day after my last day at my previous job. Let me show you how I did it so you too can have a quicker landing than you would have had without my tips.
Why Am I Sharing What Helped Me…because I quickly realized that to handle an event like that is to focus on what you can control and share the experience to help others. I believe that an experience not shared is a lost opportunity in life, and that smart people learn from their mistakes and smarter people learn from other people’s experiences. Plus, I told myself that once I figured this out I would share it with others so that they too could navigate the world of unemployment. In these chapters, I show you how I did it so that you will have the confidence to make it through the process. I hope that this presentation helps you to get your next great job.
#career #jobsearch #unemployment #depression #confidence #interviewing #networking #resume #recruiting #hiringmanager #work #transition
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
Our goal is to inspire an international movement of millennials to follow their ambitions and break out the bad habits they may have been trained their entire life.
http://bit.ly/Z2Chzk Do you want to know how the leaders and top gurus use social media for business success? I'm talking about generating leads 24/7 like clockwork. Well today, you're in luck, I go over some of the tactics that I paid well over $50,000 to learn myself. For more advice on how to use social media for business success, visit my blog at http://KevinKLau.com
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
After 20 years of successfully moving from one job to another without much effort, I suddenly had to find a job. The process of finding job was completing foreign to me. This is my story and lessons from my 7 month job search journey.
Original PostJoe LybergerJoseph Lyberger posted Feb 16, 20.docxgerardkortney
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Joseph Lyberger posted Feb 16, 2018 9:56 PM
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What is your opinion of social media? Does it empower or exploit?
I think that social media does both empower and exploit. Social media is a great way to get connected to friends and with current trends. It allows you to follow certain interest and can empower you to accomplish goals. When you are on social media you must realize that all the information you put out becomes public. Where people become exploited is when companies collect and analyze that information. The can build assumptions on you based on the data you provide. Some of this information people would want to keep private.
Is social media really worth the kind of money that investors are paying?
I think that social media is worth what people are willing to pay for it. Companies can reach mass amounts of potential customers through social media. Also, social media is a great way to get your business name out to the public. We see all the time how one retweet by a celebrity is enough to make a company go “viral.”
Explain what “Likeing” someone’s post on Facebook means to you.
I feel that “liking” a post means that you enjoy what the person is sharing. People “like” post for a wide assort of meanings. Getting a large amount of likes on your posts makes me feel like I am making a difference. Whenever someone likes your post you can scroll through and see who enjoys what you are putting out.
Does knowing others “Like” what you “Like” influence you? Explain.
Knowing what other people like does influence me. When I was younger, it had a bigger influence on me then it does now. When I was younger, I was constantly looking at what people followed me and liked my posts. Now I am not as concerned as to what other people think. After watching the video, I could relate to how the teenagers were feeling. I understand the pressure social media can’t put on teenagers and how they value “likes” and “retweets”.
How do companies use social media to advertise?
Companies use social media to advertise by gathering data and targeting concentrated groups of potential customers. They collect information based on what potential customers post. They can also see where the most traffic is online. The use all of this information to target the correct group of potential customers. Through social media, companies can make more personalized advertisements.
Is social media empowering or exploiting teens?
I think that social media takes advantage of teenagers. The have access to a lot of information and have the ability to connect with the world anywhere with a cell phone. I think that we need to continue to educate teenagers on the importance of social media and the dangers. There are constantly stories on the news of cyber bullying. Social media can put a lot of pressure on teenagers. When watching t.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Arena Page
I want to work within the marketing industry, working within the
social media aspect of this industry more specifically. Ideally I
would work on the east coast. Either in Atlanta, or New York City.
3. Identity Page
I am strange, I ask why
(sometimes way too much). I
am a person that thinks about
everything (also sometimes
way too much). I am curious
always exploring the why and
the thoughts behind the why.
This is all me, or rather the
parts of me. They are part of
my explorative, curious nature
that makes me unique.
4. Skills Page
One of the common skill is active listening. Active listens means
as it suggest actively listen to what is being said. This is
something I have always been good with. Active listening is not
just idly hearing someone. But rather listening and giving verbal
and non-verbal feedback.
The next common skill is social perceptiveness. Social
perceptiveness means being aware of a persons reactions and
why they act that way. This is another skill I have always had.
Being able to read a persons, environment, and reaction well.
Have this ability is useful when interacting with others. So that
you don’t end up saying the wrong thing to someone of
importance.
This is something I have
always been good with.
Active listening is not just
idly hearing someone. But
rather listening and giving
verbal and non-verbal
feedback.
5. Profession Page
I ask why.
what does this mean? I tend to ask why does this happen, or why did you do this.
Then I explore that why. I have always thought that why is my reason and exploring is
how I resolve that reason.
So this makes me
different. I am curious, and
unapologetically so. I ask
why and I figure out the
reason to the why. I
equally expect everyone in
my life to do, and expect
the same.
6. Credentials Page
One of the most important things that make you credible is expertise.
So basically knowing what you're talking about.
I think this is true. I have always been
worried about not knowing what I am
talking about so I try to only talk
about things I know.
7. Promise Page
I promise to my future employer that I will focus my career to creating
environments across social networking platforms. That engage and
encourage consumers resulting in conversions.
One of the common problems within the marketplace is creating
conversions from page visits.
I know the problems exists because I have
read many articles. Also I myself tend to see
ads or promotions on social media click on
the site and never buy anything. So I
understand the problem behind my argument.
8. Positioning Page
I feel as if I should be highly considered over my peers because I am
driven, I understand working under time restraints as well as high
stress conditions. I offer a creatively free and explorative mind open
to learn from others as well as teaching others.
I want to be known for my curious and creative nature. To be
understood for being someone who is willing to learn and grow.
When I compare myself to those
around I am see the areas I need
to grow. But I also see the ways I
can compete with them and best
them as well. I look and see a
military veteran that understand
discipline but I guy that comes
from an extremely creative
background will to explore the
world around him and take risk
many others might not.
9. Audience Page
Mainly the companies I want
to know me are the ones like
CNN, Vice Media, and Kith. For
CNN and Vice Media the people
and things that influence
them is viewership. Kith is
about shoppers and brand so
the people that buy and look
up to the brand are who
influence them.
The audience I am looking for can be found at these companies.
For the two media companies the interest they hold are creating
diverse and creative content that increases viewership as well
as tells the true stories of the day. while for kith the interest is
maintaining a loyal base of followers and consumers of the
brand.
The consumers of these companies tend to be more liberal and
for vice and kith are millennials. Which tend to be more free and
expressive. Which works well with my creative and explorative
nature.
So in the end my
audience is Both
the companies I
wish to work for
a n d t h e
consumers of
those companies
products.
10. Networking & Marketing Page
I hope to have an internship as well as work freelance a bit. By doing
this I hope that I create interesting and diverse content that shows
my expertise in fields relevant to them.
For my personal brand I will
post more to my social media
to show my followers and
prospective employers my
personal brand and working
knowledge of the social
networking sites. With the
intent to showcase my
explorative and creative
nature.
I plan to attend conventions
and lectures. I want to do this
to gain knowledge as well as
networking abilities with
different organizations and
people.
11. Competitors Page
Rochelle Hinds a recent
graduate of full sail is a
competition to me
graduating in 2019. Her
d e g r e e i s
communication and
media studies.
The people I am competing against have a wide range of abilities and backgrounds.
Some pretty similar to mine I suspect. Many of which may also have skill sets I am
not as go at or am developing. All of which is amazing and allows for great
discussion and collaboration. But I am determine and when I get determined about
something I tend to work at it till I have mastered everything I can.
12. Professional Development Page
I need to do a few things grow my skill set, so that I can further my career goals.
• First is to strengthen my adobe photoshop and illustrator skills.
• Second is to grow my SEO skills.
I plan to take more course in college as well as lynda.com. I also want to attend
lectures on both subjects and meet people that work within both these fields and
learn from them.
I feel as if these 2 components are essential to a healthy career path. Becoming
extremely knowledgeable in both fields will really set me apart from my
competition.
This will take a considerable amount of time and
will be ongoing. These skills will be something that
I will have to continually mentor and grow over
time.
13. Goals Page
My goals have never changed. I have always lived in a way that
would make me ant the other around me happy. I want to do
what I love and help to leave something behind that really helps
or changes the world.
When I think about my personal brand I think about me and how
others perceive me in the world. This to me is very important. I
want to grow my brand awareness to help further my career
goals. And provide a sleek and modern professional image as well.
I want to double my
LinkedIn connections by
next year. I want to fill
these connections with
many people from the
marketing world. I also
want to start posting
more of my personal
brand to my social media
sites like Instagram,
14. Reference Page
Orecchio, D. (2018, August 25). 5 Biggest Marketing Challenges and How to Solve Them. Retrieved
from https://www.business2community.com/marketing/5-biggest-marketing-challenges-and-
how-to-solve-them-02052571
Wit, Christopher. (2013, December 19). How to Establish Credibility in a Speech or Presentation.
Retrieved from http://christopherwitt.com/establish-credibility-speech/
Active listening. (n.d.). Retrieved from https://www.skillsyouneed.com/ips/active-listening.html
Three Major Perspectives in Sociology. (n.d.). Retrieved from https://www.cliffsnotes.com/study-
guides/sociology/the-sociological-perspective/three-major-perspectives-in-sociology
Vice Media. (n.d.). Retrieved from https://www.glassdoor.com/Overview/Working-at-Vice-Media-
EI_IE26906.11,21.htm
CNN. (n.d.) Retrieved from https://www.glassdoor.com/Overview/Working-at-CNN-
EI_IE13680.11,14.htm
Kith. (n.d.) Retrieved from https://www.glassdoor.com/Overview/Working-at-Kith-NY-
EI_IE2120398.11,18.htm
Advertising & Promotions Manager. (n.d.). Retrieved from https://www.onetonline.org/link/
summary/11-2011.00
Public Relations Specialist. (n.d.). Retrieved from https://www.onetonline.org/link/summary/
27-3031.00
Marketing Manager. (n.d.). Retrieved from https://www.onetonline.org/link/summary/11-2021.00
Images
Unplash (N.d) https://unsplash.com
