Yes, You Can Make Brand Strategy Happen (#ConfluenceCon 2015)

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Starting a brand strategy for your organization can be a daunting process. How do you convince your boss or client that it's necessary? Shouldn't you spend your time optimizing AdWords ads instead? In this talk, Dana will discuss the fundamentals of brand strategy, how you can implement it in your organization, and how it's going to make your marketing life that much easier.

Marketing

#ConfluenceCon @danaditomaso
It’s more than marketing.

#ConfluenceCon @danaditomaso
Humans like consistency.

#ConfluenceCon @danaditomaso#ConfluenceCon @danaditomaso
Marketing works
when it feels right.

#ConfluenceCon @danaditomaso
You have other
priorities, right?

#ConfluenceCon @danaditomaso#ConfluenceCon @danaditomaso
Let’s get started.

#ConfluenceCon @danaditomaso
Start with your
core values.

#ConfluenceCon @danaditomaso
Imagine your company
as a person.

#ConfluenceCon @danaditomaso
Honest
Knowledgeable
Pragmatic
Open
Engaging

#ConfluenceCon @danaditomaso
Why did this process
fail before?

#ConfluenceCon @danaditomaso
Define voice and tone.

#ConfluenceCon @danaditomaso
Keep it simple!

#ConfluenceCon @danaditomaso
Make a living document.

#ConfluenceCon @danaditomaso#ConfluenceCon @danaditomaso
How to sell your client.

#ConfluenceCon @danaditomaso#ConfluenceCon @danaditomaso
How to sell your boss.

#ConfluenceCon @danaditomaso
Small companies are founder-
driven.

#ConfluenceCon @danaditomaso
Big companies
need direction.

#ConfluenceCon @danaditomaso
What separates you from your
competitors?

#ConfluenceCon @danaditomaso
Service dealing with
angry customers?

#ConfluenceCon @danaditomaso
Co-workers who aren’t “team
players”?

#ConfluenceCon @danaditomaso
Marketing without purpose?

#ConfluenceCon @danaditomaso#ConfluenceCon @danaditomaso
THANK YOU!

Personas are an integral part of marketing and communications strategies, but they often get written off as being too soft. Well, perhaps that’s because all too often we take personas as a fun opportunity to be creative, when what we actually need to do to be impactful is study real people and real data. The answers to your burning marketing questions are out there, living in the hearts and minds of your current and potential clients and customers — you just need to ask the right questions. Let’s stop guessing about who we’re marketing to and start understanding who we need to engage with. Presented at Learn Inbound (Dublin, IE) on January 25 2017.

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Simply SaaS Forum - Marketing - Jeff Perkins - September 2018

Jacey Lucus

Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. They just hit the 10 million user milestone and are adding an additional million every 90 days. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com. On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Jeff took us through 6 ways to make a big impact with a small budget. The main takeaways were: 1) Focus, 2) Know your buyer, 3) Get your name out there, 4) Think big, 5) Be the brand, and 6) Create raving fans.

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