How to Integrate Your Product Into Your Performance Marketing

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The document discusses how to integrate products into performance marketing. It suggests understanding the "magic moment" when customers experience value from the product. Examples of different companies are provided. The key is to create friction only after value has been provided to the customer. Technology and techniques like the "one question" approach should be leveraged to help customers have their magic moment with the product as early as possible.

Marketing

Product-Led growth
is the future.
#SEJWebinar
@gmehrguth

The challenge is
integrating your
product into your lead
generation.
#SEJWebinar
@gmehrguth

The goal is
decreasing your
prospects time to
product value.
#SEJWebinar
@gmehrguth

We need your ideal
customer to feel a
magic moment with
your product.
#SEJWebinar
@gmehrguth

What does that
magic moment
look like?
#SEJWebinar
@gmehrguth

How can we learn from
these examples and
integrate product +
performance marketing?
#SEJWebinar
@gmehrguth

Understand your
magic moment.
#SEJWebinar
@gmehrguth

Which feature or product usage
milestone is most correlated to
account activation?
● If only our website visitor new what X
could do for them, then they couldn’t keep
doing it the way they have.
#SEJWebinar
@gmehrguth

Create friction only
once value has been
created.
#SEJWebinar
@gmehrguth

Use technology to its
fullest.
#SEJWebinar
@gmehrguth

Leverage the “One
Question” technique
#SEJWebinar
@gmehrguth

Get the SaaS expertise you
need, whenever you need it.
Join our Slack group to communicate with
Directive experts, at no cost.
#SEJWebinar
@gmehrguth

Product-Led growth is the future.
The challenge is integrating your
product into your lead generation.
The goal is decreasing your
prospects time to product value.
We need your ideal customer to feel a
magic moment with your product.
#SEJWebinar
@gmehrguth

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Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Check out this webinar as we discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics. You'll learn: - Why SEOs and website managers need to expand their view beyond content and keywords for maximum business results. - Tips for improving your website's technical health (including crawlability, indexability, site speed, accessibility and more). - How to build streamlined connected website health workflows to align your team and resolve issues faster. With Richard Barrett and Matt Ford of Lumar, we’ll dive into ways to enable faster fixes and cause less stress for everyone involved. With these tips, you’ll come away with ways to improve efficiency and efficacy, streamlining your website health improvement processes and ensuring every member of your team is on the same page.

2024 Google SERP Features: New Strategies To Gain Visibility

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With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Let us help. Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market. We’ll show you: - An overview of SERP features: what they are, why they’re important, and what’s new. - How the top 5 SERP features stack up with fresh data on prevalence and share of voice. - How to craft your own tailor-made SERP feature strategy to win visibility. You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence. Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!

9 Major Google Updates From 2023 & 2024 SEO Predictions

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In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape. It’s time to adapt your 2024 strategy to account for these drastic changes. Watch this webinar for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You'll walk away with a crystal clear understanding of Google's focus and where it's headed, plus actionable tips to drive more qualified organic traffic in 2024. You’ll also learn: - The top Google updates from 2023, including core updates and the Helpful Content Update. - Predictions on Google’s core areas of focus in 2024, and how they impact your strategy. - Proven insights on how to align your SEO efforts for greater visibility and increased organic traffic. With Spencer Stein, Strategic Account Director at Conductor, and Nick Gallagher, SEO Team Lead at Conductor, we’ll dive into all the major updates of 2023, crafting strategic insights to boost your SEO success in the year ahead. If you’re looking to achieve SEO success in a changing landscape, buckle up for this high-value webinar.

10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]

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Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Check this webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: - How to monitor content decay and take action. - How to uncover content opportunities and gaps between you and your competitors. - How to boost your rankings with internal linking and other link building tactics. - How you can prioritize technical issues and resolve critical issues quickly. Andrei Țiț, Product Marketer at Ahrefs will show you how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds. Watch and discover 10 quick and easy SEO wins to boost your site’s rankings.

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

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Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days. You’ll learn: - The process and tools to earn press links in just 30 days. - A scalable process to gather data to enhance journalist storylines. - How to combine data and expert commentary for the press. Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples. Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you. Discover how to earn quality links through a strong digital PR presence.

SEO In 2024: Top Priorities, Challenges, And Opportunities

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The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll also learn: - The top SEO priorities and challenges for 2024. - The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities. - Winning SEO resourcing strategies and reporting insights to fuel success. With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO. Watch and discover timely insights and unlock new SEO growth potential in 2024.

How We Built A Strong $10 Million Agency: A Proven Framework

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Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Check out this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. We’ll show you: - The foundational principles on which to build your business to succeed. - The importance of delegation, market positioning, and staffing. - More proven lessons learned from 14 years of experience. With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power's success. If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you. Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

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From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level next year. Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: - The most important SEO updates from 2023, and what they mean for the future of SEO. - How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE. - Actionable predictions for featured snippets, voice search, and more in the coming year. In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023. Register and learn the keys to staying ahead of the curve in 2024.

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

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In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: - Why leveraging first-party data rather than third-party data is key for success. - Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula. - Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account. With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love. Register and get expert tips and proven strategies for hitting your growth goals next year.

Emergency SEO: How To Recover When SERP Rankings Suddenly Drop

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With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they suddenly drop? Do you know what steps to take to restore your rankings? Watch this for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue. You’ll takeaway: - The proper steps to take to evaluate the impact of changing Google rankings. - How to protect your website and stay ahead of sudden ranking drops. - How to identify the cause of lowered rankings. With Ryan Maloney, SEO Success Manager at Conductor, we’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops in the future. Register now and learn to protect and rescue your rankings from sudden drops.

2023 Survey Review: State Of Marketing Data Standards In The AI Era

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Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns. In this webinar, you will: - Gain a better understanding of how your marketing data management compares to enterprise advertisers. - Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs. - Walk away with tactics and best practices that you can use to improve your marketing data now. Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards. Register and learn the key ways to level up your data strategy to pinpoint campaign success.

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1. How to Integrate Your Product Into Your Performance Marketing Garrett Mehrguth, CEO @ Directive #SEJWebinar @gmehrguth

2. Product-Led growth is the future. #SEJWebinar @gmehrguth

3. The challenge is integrating your product into your lead generation. #SEJWebinar @gmehrguth

4. The goal is decreasing your prospects time to product value. #SEJWebinar @gmehrguth

5. We need your ideal customer to feel a magic moment with your product. #SEJWebinar @gmehrguth

6. What does that magic moment look like? #SEJWebinar @gmehrguth

7. Example 1 #SEJWebinar @gmehrguth

8. #SEJWebinar @gmehrguth

9. #SEJWebinar @gmehrguth

10. #SEJWebinar @gmehrguth

11. Example 2 #SEJWebinar @gmehrguth

12. #SEJWebinar @gmehrguth

13. #SEJWebinar @gmehrguth

14. #SEJWebinar @gmehrguth

15. #SEJWebinar @gmehrguth

16. #SEJWebinar @gmehrguth

17. #SEJWebinar @gmehrguth

18. #SEJWebinar @gmehrguth

19. Example 3 #SEJWebinar @gmehrguth

20. #SEJWebinar @gmehrguth

21. #SEJWebinar @gmehrguth

22. #SEJWebinar @gmehrguth

23. #SEJWebinar @gmehrguth

24. Example 4 #SEJWebinar @gmehrguth

25. #SEJWebinar @gmehrguth

26. #SEJWebinar @gmehrguth

27. How can we learn from these examples and integrate product + performance marketing? #SEJWebinar @gmehrguth

28. Understand your magic moment. #SEJWebinar @gmehrguth

29. Which feature or product usage milestone is most correlated to account activation? ● If only our website visitor new what X could do for them, then they couldn’t keep doing it the way they have. #SEJWebinar @gmehrguth

30. Create friction only once value has been created. #SEJWebinar @gmehrguth

31. #SEJWebinar @gmehrguth

32. Use technology to its fullest. #SEJWebinar @gmehrguth

33. #SEJWebinar @gmehrguth

34. Leverage the “One Question” technique #SEJWebinar @gmehrguth

35. #SEJWebinar @gmehrguth

36. Get the SaaS expertise you need, whenever you need it. Join our Slack group to communicate with Directive experts, at no cost. #SEJWebinar @gmehrguth

37. Product-Led growth is the future. The challenge is integrating your product into your lead generation. The goal is decreasing your prospects time to product value. We need your ideal customer to feel a magic moment with your product. #SEJWebinar @gmehrguth

38. #SEJWebinar @gmehrguth

39. #SEJWebinar @gmehrguth

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