Beyond Citations - What To Do Next in Local Search #searchfest

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What do you do after all your citations are claimed, your NAP is perfect and you're showing up all over the SERP? Here's some ideas, from my talk at #searchfest 2014.

Business

BEYOND
CITATIONS
DANA DITOMASO
PARTNER, KICK POINT
@DANADITOMASO

It’s Google’s world.

We just
market in it.

Get this: http://seogadget.com/fullcontact-api-excel/

Edmonton
2.91%

Calgary
1.13%

Edmonton
3.51%

Calgary
6.82%

4.
Understand your
customer’s
lifecycle.

Get the data in
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THANKS!
DANA DITOMASO
PARTNER, KICK POINT
@DANADITOMASO

We have all the data in the world. Analytics! Reviews! Surveys! Heatmaps! Now… what the heck are we going to do with it? Information overload in marketing is a real problem, and you need to figure out where best to spend your limited resources. In this presentation, Dana will walk you through building a customer experience framework for your organization, including how to tie together separate data points into a cohesive picture of your customers. You’ll learn how to reduce the background noise and build a plan on how to improve customer experience. Presented at Engage PDX, March 8 2019

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