What Your Prospect Wants from Your Sales ProcessSales Hacker
What You'll Learn:
- Align product, customer success, and sales to match expectations to delivery.
- Communicate the reality of an implementation process.
- Optimize legal resources to build momentum for a smooth negotiation process.
- Lessons from frustrated customers who were promised more than they got—and what they want to hear from future sales teams.
Agile marketing can provide an answer. A new and iterative process that will introduce your innovations to market much faster because you will constantly measure and improve based on customer feedback.
In this masterclass you will learn about the core principles of Agile in Marketing. What is it, why is it so necessary? How do you introduce agile marketing in your organization? We will introduce you to the various agile marketing frameworks. So that you will understand how you can accelerate and improve your daily digital marketing operation, but also how you can decide on new concepts or a new strategy.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
Keynote B2B Marketing Forum 2017 Beyond the hype trend report 2017B2B Marketing Forum
This document discusses 7 key marketing technology trends for 2017: 1) Account-based marketing becoming a business strategy rather than just a technology, 2) Focusing on optimizing the customer journey, 3) Increasing importance of customer advocacy, 4) Closer alignment between sales and marketing, 5) Increased focus on marketing accountability and measurement, 6) Personalization being key to better engagement, 7) Optimizing efforts to engage and convert visitors. It provides perspectives from industry experts on each trend and recommends marketers focus on fundamentals like customer insights as well as taking an integrated approach to maximize results from emerging technologies.
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
How to Nail Your Sales Demo from Zero to Product/Market FitChris Orlob
This document provides tips for nailing sales demos based on Gong.io's experience improving their own demo process. It recommends starting by understanding buyer personas through interviews and feedback analysis. Then create a demo playbook by reviewing your own demo recordings to identify best practices. Provide continual coaching to reps by having them review highlight reels of top demos and recording their own demos at milestones to assess progress. The goal is to give reps a repeatable sales process and help customers have an "ah-ha" moment through an optimized presentation.
What Your Prospect Wants from Your Sales ProcessSales Hacker
What You'll Learn:
- Align product, customer success, and sales to match expectations to delivery.
- Communicate the reality of an implementation process.
- Optimize legal resources to build momentum for a smooth negotiation process.
- Lessons from frustrated customers who were promised more than they got—and what they want to hear from future sales teams.
Agile marketing can provide an answer. A new and iterative process that will introduce your innovations to market much faster because you will constantly measure and improve based on customer feedback.
In this masterclass you will learn about the core principles of Agile in Marketing. What is it, why is it so necessary? How do you introduce agile marketing in your organization? We will introduce you to the various agile marketing frameworks. So that you will understand how you can accelerate and improve your daily digital marketing operation, but also how you can decide on new concepts or a new strategy.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
Keynote B2B Marketing Forum 2017 Beyond the hype trend report 2017B2B Marketing Forum
This document discusses 7 key marketing technology trends for 2017: 1) Account-based marketing becoming a business strategy rather than just a technology, 2) Focusing on optimizing the customer journey, 3) Increasing importance of customer advocacy, 4) Closer alignment between sales and marketing, 5) Increased focus on marketing accountability and measurement, 6) Personalization being key to better engagement, 7) Optimizing efforts to engage and convert visitors. It provides perspectives from industry experts on each trend and recommends marketers focus on fundamentals like customer insights as well as taking an integrated approach to maximize results from emerging technologies.
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
How to Nail Your Sales Demo from Zero to Product/Market FitChris Orlob
This document provides tips for nailing sales demos based on Gong.io's experience improving their own demo process. It recommends starting by understanding buyer personas through interviews and feedback analysis. Then create a demo playbook by reviewing your own demo recordings to identify best practices. Provide continual coaching to reps by having them review highlight reels of top demos and recording their own demos at milestones to assess progress. The goal is to give reps a repeatable sales process and help customers have an "ah-ha" moment through an optimized presentation.
Is Your Sales Process Enterprise Ready? Jodi Maxson @ SalesLoft RM17SalesLoft
The document discusses making a company's sales process "enterprise ready" by establishing a formal sales process and sales operations role. It notes that companies with a formal sales process see 18% higher revenue growth. The sales process involves steps to identify prospects, present sales, and close sales through coordination between people, tools, and techniques. An enterprise ready sales process transforms prospects from being curious to committed through different stages. It is argued that a sales operations role can help drive process, details, analytics, and change management to optimize reps' time spent on selling versus administrative tasks. Establishing the right sales process and operations can help influence a company's future success.
#RevenueSummit San Francisco 2017 - Jon Miller - The New Plays for Account Ba...#FlipMyFunnel
The document discusses the rise of account-based marketing and sales approaches. It argues that account-based everything, which orchestrates marketing, sales, and customer success plays across channels and teams, is more effective than account-based marketing alone. It provides examples of plays for different stages of the sales process, from initial prospecting to customer success. It also discusses how to measure engagement and other account-based metrics, and the need for technologies like lead-to-account matching to enable an account-centric approach.
10 M€ annual revenue within 3 years, starting from scratch!B2B Marketing Forum
This case will elaborate on how the marketing team of Bruynzeel has successfully implemented an automated lead generation process resulting in a 10 M€ annual business contribution. Essential in this 3 year process was the alignment between sales and marketing, leveraging the existing customer database and a rigid process in applying a content marketing strategy. This started with a mindset that we need to treat our loyal customers as a……. long term customer!
In this presentation Daniël Vonken will elaborate on the lessons learned, pitfalls and the rule of 5.
Two Enterprise-Level Skills to Help Sales Reps Close Bigger: Selling Solution...Sales Hacker
What You'll Learn:
- How to sell solutions to executives and CEOs
- What it means to “project manage a deal to close”
- How to develop project management skills to help you and your team become more strategically minded
- How these skills will help you 2x any deal
Sales enablement provides sales teams with the skills, tools, and resources needed to consistently have valuable conversations with customers and optimize sales. It is a strategic ongoing process that involves product management, marketing, HR/training, and sales working together. The right conversations focus on understanding the customer's problem and how the company's solutions can address it, while overcoming objections. Sales enablement provides the right knowledge base and content tailored to each sales stage to help representatives sell more effectively.
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...Sales Hacker
What You'll Learn:
- How to Use Psychology to Win Negotiations
- The Advantages of Neural Linguistic Patterns of Persuasion
- How to Increase your Close Rate
- Exercises You can Use to Practice Building Rapport
The document discusses the speaker's background working in customer success roles, including as CEO of an ERP software company and in VP roles at Sage and Jobvite. It then covers some interactive polling questions with attendees at the #CSSummit2016 conference. The remainder discusses the speaker's experience winning Stevie Awards for customer service excellence at Jobvite, including expanding support hours, implementing chat, and focusing on metrics like satisfaction and churn. Key steps outlined for customer success include defining the customer journey, hiring for culture, tracking metrics, and continuous improvement.
#RevenueSummit San Francisco 2017 - Daniel Barber - ABM in Action: How Datany...#FlipMyFunnel
This document outlines Datanyze's account-based marketing strategies and key steps. It discusses how Datanyze defines target accounts based on characteristics like technology stack sophistication and team size. It also identifies the key stakeholders in a deal, how sales and marketing align around strategy through joint meetings and agreed metrics, and how targeted campaigns are executed and measured for results using tools like LeanData. The final section addresses questions about Datanyze's program and technology stack.
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripesaastr
Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Elay Cohen is a former Salesforce executive who helped grow the company's revenue from $500 million to $3 billion. He founded SalesHood to share best practices for sales managers to inspire and train sales teams. Cohen explains that winning sales managers create monthly cadences for their teams focused on forecasting, skills development, contests, and celebrations. They also balance oversight of reps' customer activities with nurturing best practice sharing. Ongoing and relevant learning occurs through onboarding, huddles, mentoring and crowdsourcing strategies from reps.
Mastermind Masterclass: How Community-Led Growth Drives Product-Led Growth wi...saastr
The document discusses product-led growth and the importance of building community. It outlines three waves of growth: top-down, bottom-up, and community-led. It recommends starting a community now by enabling education and inspiration sharing, empowering community members to help customers, and engaging ambassadors. It provides examples of how Notion builds community through forums, groups, and certified consultants. The key lessons are to align interests, build distribution networks, empower serving customers, don't over-regulate community, start scrappy and stay grateful.
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
This document discusses lead nurturing and provides tips on how to excel at it. It defines lead nurturing as building relationships with qualified prospects regardless of timing to buy, with the goal of earning their business when ready. The document outlines 5 goals of lead nurturing: 1) accelerate sales, 2) keep company top of mind, 3) reveal company in snippets, 4) enrich profiles and data, 5) measure and increase interest. It then provides exercises and tips for determining target groups, mapping buyer journeys, developing nurture campaigns, setting goals, testing, and optimizing.
The 5x5 method by Tawheed Kader (TK).
Sales Hacker Series San Franciscot, September 15, 2014
Visit SalesHacker.com for more sales hacks, tips, and tactics.
How Sales Coaching Helps Maximize RevenueMindTickle
In this webinar, Nancy Maluso - Research Director at Sirius Decisions, Stephen Hallowell - VP Sales Enablement at MuleSoft and Mohit Garg - CRO and Co Founder at MindTickle discuss why Sales Coaching is imperative to a company's success and how it impacts revenue.
This document discusses building targeted nurture campaigns through persona segmentation. It recommends creating discovery tracks and profiling programs to route leads into stage-specific nurture tracks focused on pain points and interests. Metrics like MAL, MQL, SAL and SQL should be used to generate hypotheses and test how targeting impacts conversion rates. Buyer personas, use cases, product interests and pain points allow for scalable targeting strategies, unlike campaigns tied to events or individuals. The key is to automate routing of leads between generic discovery and personalized engagement programs based on content consumption and category scoring.
This document provides guidance on analyzing customer survey data and using the insights to improve business performance and company culture. It recommends slicing the data in various ways to identify actionable trends, then sharing findings across the company. Areas for potential improvement include product features, onboarding, communication, support, and training. Strengthening culture also involves interpreting feedback, recognizing advocates, and leading by example with consistent communication. The overall goals are to understand customer feedback, share insights, take appropriate actions, and focus on continuously enhancing the company culture.
Build a Killer Tech Stack That Benefit Sales and Marketingamber-javaid
This document discusses building an effective tech stack for sales and marketing. It recommends starting by identifying shared goals, budget, needs and existing integrations with sales. The process involves evaluating vendors against agreed criteria, implementing tools, and reporting on impact with sales involvement. The presenter shares her experience at Marchex, where mistakes included not aligning with sales, overspending, and implementing too many tools at once without training. The key learnings are to avoid buying tools just to try them, involve champions, train thoroughly, and re-evaluate tools regularly.
This document discusses moving marketing from good to great using an Account-Based Marketing (ABM) approach. It introduces the TEAM framework for ABM, which stands for Target, Engage, Activate, and Measure. It then discusses maturity curves for how marketing progresses from average to good to great on each element of the TEAM framework. Key points include prioritizing quality over quantity for engagement, focusing on proactive account activation over reactive approaches, and using a single unified scorecard for measurement rather than separate funnels. The document advocates aligning sales and marketing as a unified team to most effectively implement ABM strategies.
The document provides an overview of ABM maturity curves and metrics. It discusses moving from good to great marketing by progressing along maturity curves for targeting, engaging, activating, and measuring accounts. It emphasizes the importance of focusing on the right accounts and identifying key personas within accounts. The document also shares examples of ABM program metrics from 2018 and 2019 for a company, showing a shift to more personalized outreach and segmented messaging, and an improved ability to track impact metrics.
Is Your Sales Process Enterprise Ready? Jodi Maxson @ SalesLoft RM17SalesLoft
The document discusses making a company's sales process "enterprise ready" by establishing a formal sales process and sales operations role. It notes that companies with a formal sales process see 18% higher revenue growth. The sales process involves steps to identify prospects, present sales, and close sales through coordination between people, tools, and techniques. An enterprise ready sales process transforms prospects from being curious to committed through different stages. It is argued that a sales operations role can help drive process, details, analytics, and change management to optimize reps' time spent on selling versus administrative tasks. Establishing the right sales process and operations can help influence a company's future success.
#RevenueSummit San Francisco 2017 - Jon Miller - The New Plays for Account Ba...#FlipMyFunnel
The document discusses the rise of account-based marketing and sales approaches. It argues that account-based everything, which orchestrates marketing, sales, and customer success plays across channels and teams, is more effective than account-based marketing alone. It provides examples of plays for different stages of the sales process, from initial prospecting to customer success. It also discusses how to measure engagement and other account-based metrics, and the need for technologies like lead-to-account matching to enable an account-centric approach.
10 M€ annual revenue within 3 years, starting from scratch!B2B Marketing Forum
This case will elaborate on how the marketing team of Bruynzeel has successfully implemented an automated lead generation process resulting in a 10 M€ annual business contribution. Essential in this 3 year process was the alignment between sales and marketing, leveraging the existing customer database and a rigid process in applying a content marketing strategy. This started with a mindset that we need to treat our loyal customers as a……. long term customer!
In this presentation Daniël Vonken will elaborate on the lessons learned, pitfalls and the rule of 5.
Two Enterprise-Level Skills to Help Sales Reps Close Bigger: Selling Solution...Sales Hacker
What You'll Learn:
- How to sell solutions to executives and CEOs
- What it means to “project manage a deal to close”
- How to develop project management skills to help you and your team become more strategically minded
- How these skills will help you 2x any deal
Sales enablement provides sales teams with the skills, tools, and resources needed to consistently have valuable conversations with customers and optimize sales. It is a strategic ongoing process that involves product management, marketing, HR/training, and sales working together. The right conversations focus on understanding the customer's problem and how the company's solutions can address it, while overcoming objections. Sales enablement provides the right knowledge base and content tailored to each sales stage to help representatives sell more effectively.
Sales Strategies & The Use Of Psychology And Neural Linguistics In Negotiatin...Sales Hacker
What You'll Learn:
- How to Use Psychology to Win Negotiations
- The Advantages of Neural Linguistic Patterns of Persuasion
- How to Increase your Close Rate
- Exercises You can Use to Practice Building Rapport
The document discusses the speaker's background working in customer success roles, including as CEO of an ERP software company and in VP roles at Sage and Jobvite. It then covers some interactive polling questions with attendees at the #CSSummit2016 conference. The remainder discusses the speaker's experience winning Stevie Awards for customer service excellence at Jobvite, including expanding support hours, implementing chat, and focusing on metrics like satisfaction and churn. Key steps outlined for customer success include defining the customer journey, hiring for culture, tracking metrics, and continuous improvement.
#RevenueSummit San Francisco 2017 - Daniel Barber - ABM in Action: How Datany...#FlipMyFunnel
This document outlines Datanyze's account-based marketing strategies and key steps. It discusses how Datanyze defines target accounts based on characteristics like technology stack sophistication and team size. It also identifies the key stakeholders in a deal, how sales and marketing align around strategy through joint meetings and agreed metrics, and how targeted campaigns are executed and measured for results using tools like LeanData. The final section addresses questions about Datanyze's program and technology stack.
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripesaastr
Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Elay Cohen is a former Salesforce executive who helped grow the company's revenue from $500 million to $3 billion. He founded SalesHood to share best practices for sales managers to inspire and train sales teams. Cohen explains that winning sales managers create monthly cadences for their teams focused on forecasting, skills development, contests, and celebrations. They also balance oversight of reps' customer activities with nurturing best practice sharing. Ongoing and relevant learning occurs through onboarding, huddles, mentoring and crowdsourcing strategies from reps.
Mastermind Masterclass: How Community-Led Growth Drives Product-Led Growth wi...saastr
The document discusses product-led growth and the importance of building community. It outlines three waves of growth: top-down, bottom-up, and community-led. It recommends starting a community now by enabling education and inspiration sharing, empowering community members to help customers, and engaging ambassadors. It provides examples of how Notion builds community through forums, groups, and certified consultants. The key lessons are to align interests, build distribution networks, empower serving customers, don't over-regulate community, start scrappy and stay grateful.
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
This document discusses lead nurturing and provides tips on how to excel at it. It defines lead nurturing as building relationships with qualified prospects regardless of timing to buy, with the goal of earning their business when ready. The document outlines 5 goals of lead nurturing: 1) accelerate sales, 2) keep company top of mind, 3) reveal company in snippets, 4) enrich profiles and data, 5) measure and increase interest. It then provides exercises and tips for determining target groups, mapping buyer journeys, developing nurture campaigns, setting goals, testing, and optimizing.
The 5x5 method by Tawheed Kader (TK).
Sales Hacker Series San Franciscot, September 15, 2014
Visit SalesHacker.com for more sales hacks, tips, and tactics.
How Sales Coaching Helps Maximize RevenueMindTickle
In this webinar, Nancy Maluso - Research Director at Sirius Decisions, Stephen Hallowell - VP Sales Enablement at MuleSoft and Mohit Garg - CRO and Co Founder at MindTickle discuss why Sales Coaching is imperative to a company's success and how it impacts revenue.
This document discusses building targeted nurture campaigns through persona segmentation. It recommends creating discovery tracks and profiling programs to route leads into stage-specific nurture tracks focused on pain points and interests. Metrics like MAL, MQL, SAL and SQL should be used to generate hypotheses and test how targeting impacts conversion rates. Buyer personas, use cases, product interests and pain points allow for scalable targeting strategies, unlike campaigns tied to events or individuals. The key is to automate routing of leads between generic discovery and personalized engagement programs based on content consumption and category scoring.
This document provides guidance on analyzing customer survey data and using the insights to improve business performance and company culture. It recommends slicing the data in various ways to identify actionable trends, then sharing findings across the company. Areas for potential improvement include product features, onboarding, communication, support, and training. Strengthening culture also involves interpreting feedback, recognizing advocates, and leading by example with consistent communication. The overall goals are to understand customer feedback, share insights, take appropriate actions, and focus on continuously enhancing the company culture.
Build a Killer Tech Stack That Benefit Sales and Marketingamber-javaid
This document discusses building an effective tech stack for sales and marketing. It recommends starting by identifying shared goals, budget, needs and existing integrations with sales. The process involves evaluating vendors against agreed criteria, implementing tools, and reporting on impact with sales involvement. The presenter shares her experience at Marchex, where mistakes included not aligning with sales, overspending, and implementing too many tools at once without training. The key learnings are to avoid buying tools just to try them, involve champions, train thoroughly, and re-evaluate tools regularly.
This document discusses moving marketing from good to great using an Account-Based Marketing (ABM) approach. It introduces the TEAM framework for ABM, which stands for Target, Engage, Activate, and Measure. It then discusses maturity curves for how marketing progresses from average to good to great on each element of the TEAM framework. Key points include prioritizing quality over quantity for engagement, focusing on proactive account activation over reactive approaches, and using a single unified scorecard for measurement rather than separate funnels. The document advocates aligning sales and marketing as a unified team to most effectively implement ABM strategies.
The document provides an overview of ABM maturity curves and metrics. It discusses moving from good to great marketing by progressing along maturity curves for targeting, engaging, activating, and measuring accounts. It emphasizes the importance of focusing on the right accounts and identifying key personas within accounts. The document also shares examples of ABM program metrics from 2018 and 2019 for a company, showing a shift to more personalized outreach and segmented messaging, and an improved ability to track impact metrics.
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at #Fl...#FlipMyFunnel
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"ABM: Winning With A Human Touch" presented by Malachi Threadgill at #FlipMyF...#FlipMyFunnel
"ABM: Winning With A Human Touch" presented by Malachi Threadgill at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018#FlipMyFunnel
"2018 B2B Marketing Trends" presented by Peter Weinberg at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoe...#FlipMyFunnel
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoevich, and Jeff Marcoux at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Scientific Results to Deliver Your Customer a Better Experience" presented b...#FlipMyFunnel
This document summarizes scientific findings from analyzing 200 million sales interactions. The analysis found that nearly all of the top performing sales cadences included multiple touchpoints, with 80% including a phone call and email on the first day. The best cadences showed more sales efforts early in the process. Personalization also helped, with response rates doubling when personalizing communications for just 20% of customers. The document recommends focusing sales efforts early in interactions and extending them over time for better results.
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spen...#FlipMyFunnel
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spencer at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"What is Campaign Based Prospecting?" by Ryan O'Hara at #FlipMyFunnel 2018#FlipMyFunnel
"What is Campaign Based Prospecting?" at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"How to Humanize Your Prospecting in an Automated World" by Morgan Ingram at ...#FlipMyFunnel
"How to Humanize Your Prospecting in an Automated World" by Morgan Ingram at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at #...#FlipMyFunnel
"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Turning Your Pitch Into Your REASON" by Dale Dupree at #FlipMyFunnel 2018#FlipMyFunnel
"Turning Your Pitch Into Your REASON" by Dale Dupree at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Transitioning Your Sales Organization to Account-Based Marketing" presented ...#FlipMyFunnel
"Transitioning Your Sales Organization to Account-Based Marketing" presented by Todd McCormick and Lucas Ulloque at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"The State of Revenue Operations" presented by Karen Steele at #FlipMyFunnel ...#FlipMyFunnel
"The State of Revenue Operations" presented by Karen Steele at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Rock Your ABM and Sales Partnership" presented by Kristen Novak at #FlipMyFu...#FlipMyFunnel
"Rock Your ABM and Sales Partnership" presented by Kristen Novak at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bul...#FlipMyFunnel
Katie Bullard, Chief Growth Officer of DiscoverOrg, gave a presentation on account-based marketing (ABM) at the #FlipMyFunnel 2018 conference. She outlined three truths about ABM: 1) ABM is not always the best approach and companies need to find the right balance with inbound marketing, 2) ABM programs are more likely to fail if they do not start small and simple, and 3) the most effective hooks for attracting potential customers focus on what's in it for them (WIIFM). Her key takeaways were to develop a unique ABM/inbound formula, start with small ABM pilots before full programs, and focus marketing messages on customer benefits rather than the company
"BFFs are the New MQL" presented by Justin Keller at #FlipMyFunnel 2018#FlipMyFunnel
"BFFs are the New MQL" presented by Justin Keller at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Going All In on ABM: Implementing a People First, Agile, Account-Based Strat...#FlipMyFunnel
Elle Woulfe gives a presentation on implementing an account-based marketing (ABM) strategy. She discusses how an initial light ABM approach led to improved conversion rates and increased ACV from target accounts. She advocates taking ABM further by more closely aligning sales and marketing efforts, customizing messages and alerts for target accounts, and continuously refining the strategy. The key takeaways are to thoroughly understand target accounts, start with small ABM tactics and set new incremental goals.
"#CustomerCenteredCentricObsessed" presented by Jill Rowley at #FlipMyFunnel ...#FlipMyFunnel
Jill Rowley presented "#CustomerCenteredCentricObsessed" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
2. Lessons in Sales Ops, From The Enterprise
Tim Clarke
Sr. Director Product Marketing,
Salesforce
@TimxClarke
Julie Sokley
VP Global Sales Operations,
Autodesk