We’ve talked about Google my Business before and the benefits being involved for your small business. Today we are going to take a deep dive into the type of posts you can add to GMB – and why you should!

1. WHY AND HOW
YOUR BUSINESS
SHOULD BE
POSTING ON
GOOGLE MY
BUSINESS
Rachel Dool
Just in Time
Virtual Assistant

2. WHAT ARE GOOGLE POSTS?
Google Posts are short (100 to
300) text and image-video posts.
A Google searcher or user can
view posts from the overview of
your Google My Business (GMB)
Listing.
They can scroll left to right to
view up to ten posts or go to the
“posts” tab of the GMB listing to
see all current and previous posts.
GMB posts come with valuable
Call To Action (CTA) options and
statistical insights for each post.

3. DO
GOOGLE
MY
BUSINESS
POSTS
HELP SEO?
In short – yes. Google my business posts are an
important way to improve your overall SEO game.
Posting to Google can
Help you achieve more organic clicks – this, in
turn, will increase your page rankings
Encourage users to act off the post with their
CTA buttons – this increases traffic to your other
(website) content
Collect user information
Increase traffic long-term to sections of your
website (eg. blog).
When people engage with your listing regularly –
this can increase your ranking through
“Behavioral Signals”, one of the 8 key Google
local search ranking factors.

4. WHAT TYPE OF
POSTS
CAN I ADD?

5. 1. UPDATE
POST
THE “UPDATE” POST
IS IDEAL FOR
SHARING YOUR
GENERAL BUSINESS
UPDATES.
INCLUDING –
COMPANY
HAPPENINGS,
ADDITIONS TO
YOUR SERVICES,
ADDITIONS TO
YOUR TEAM,
RECENT BLOG
ARTICLES AND
MUCH MORE.
•Image/Video
•Text
•Call to Action
Features of an Update Post are
•Desktop
•Mobile
•Google Maps app
Where are your Update posts displayed?

6. 2. EVENT POSTS
CAN BE USED TO PROMOTE EVENTS YOUR BUSINESS IS HOSTING, INVOLVED WITH/SUPPORTING. IT
MAY BE IN-STORE, OR A LOCAL/COMMUNITY EVENT THAT YOUR BUSINESS IS PASSIONATE ABOUT.
•Image/Video
•Event Title (Optional)
•Event Details
•Start/End Date (Time Frame)
•Add Event Time (Optional)
•Call to Action options
Features of an Events Post are
•Desktop
•Mobile
•Google Maps app
Where are your Events posts displayed?

7. 3. OFFER
POST
THESE ALLOW YOU TO
PROMOTE DISCOUNTS,
COUPONS, SPECIALS
AND/OR SALES THAT
YOUR BUSINESS
ALREADY OFFERS OR
AN EXCLUSIVE
PROMOTION FOR YOUR
GMB LISTING. OFFER
POSTS HAVE A BRIGHT
YELLOW TAG TO
ATTRACT A
SEARCHER’S NOTICE.
Features of an Offer Post are
Image/Video
Offer Title
Offer Details
Start/End Date
Coupon Code (Optional)
Link to Redeem Offer (Optional)
Terms and Conditions (Optional)
Where are your Offer posts
displayed?
Desktop
Mobile
Google Maps app

8. 4. WELCOME
OFFER POST
THE WELCOME OFFER IS
ONLY SHOWN TO
PEOPLE WHO CHOOSE
TO “FOLLOW” YOUR
BUSINESS IN THE
GOOGLE MAPS APP. IT
ALLOWS BUSINESSES TO
PROVIDE AN EXCLUSIVE
OFFER, COUPON, OR
FREEBIE TO NEW
FOLLOWERS DIRECTLY
IN THE GOOGLE MY
BUSINESS APP (YOU
MUST DOWNLOAD THE
APP TO ACCESS IT).
Image/Video Offer Title
Offer
Description
Coupon Code
(Optional)
Start/End Date
(Time Frame)
Terms and
Conditions
(Optional)
Enter a Website
(Optional)
CTA
(Automatic)
Features of a Welcome Offer
Post are

9. 5. PRODUCT
POSTS
PRODUCT POSTS
ALLOW YOU TO
SHINE THE
SPOTLIGHT ON
SPECIFIC PRODUCTS
AND MERCHANDISE
YOUR BUSINESS
SELLS. THESE POST
TYPES HAVE THEIR
OWN NAVIGATION
HEADING IN MOBILE
SEARCH RESULTS.
Features of a Product Post
•Image/Video
•Offer Title
•Price (Optional)
•Description
•CTA (Optional)
Where are your Product posts displayed?
•Desktop
•Mobile
•Google Maps

10. GMB POSTS FAQ’S
How do I add posts?
A: You can create new Posts by logging into the GMB
Dashboard on Desktop or by downloading and logging into
the GMB App on your mobile device.
How many posts can I have at any time?
A: 10
When a Post expires the information remains in your Business
Profile
“Expired” posts don’t display in search results as live posts do.
There’s no value in having more than 10 live posts at any given
time
Should I use hashtags?
A: Simply, no, these don’t work in the same way as on Insta
and Twitter.

11. SUMMARY
AND
CONCLUSI
ON
So – which post type should you be adding
to your GMB profile? Each type provides
value for small business value and can be
used in your overall content strategy to
make search results stand out and improve
your engagement.
Time to get posting!