Google My Business is a product by the Google search engine. This is a type of a digital business directory, the entries of which the search engine provider uses for various areas of its search results.

1. Basic needs of
startup business
GOOGLE MY BUSINESS
Creation of GMB

2. Brand Overview
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1 3 5
6
4
2
Analyze objectives of brand
Business plan
Business information
Registration of business
domain with document
details
Build website
Implement strategies
Launch business(SMM ,
GMB, online ads)
Maintenance(with latest
updates

3. What is GMB?
▰ Google business profile is called GMB
▰ Offers access to rank in local search engine locations
▰ Shows business location using Google maps
▰ There are some guidelines to appear in GMB profile
▰ Requires key details to setup business profile and make it
visible to everyone on Google 3
A GMB is a business listing on Google. A GMB listing
allows local customers to find information about your
business.

4. Basic guidelines Of
GMB
▰ Represent business details
which existing in real world
branding.
▰ Ensure address of brand is
accurate .
▰ Select the category of brand
▰ Only one profile must exist
with clear information to avoid
issues. 4

5. Basic needs for business profiles
▰ Represent company name(must be new name)
▰ Business location(pin exact location)
▰ Brand logo
▰ Business description
▰ Choose business category
5
There are some certain actions to verify GMB were taken by
registering the valid business information

6. Basic needs for business profiles
▰ Business images or videos
▰ Brand Address
▰ Website(domain, hosting, SSL)
▰ Business hours
▰ New contact number
6

7. Necessary steps of GMB
▰ After registering complete details, Save the changes and click
finish.
▰ Directed to successive process of post card verification after
setup in next 5 days.
▰ Customized website creation option in GMB
▰ Insights help to indicate details of customer reach.
▰ Getting feedback from customers as reviews.
▰ Need of instant messaging option 7
Lets go through the important details of GMB after
verification process

8. Types of clients in GMB
▰ Two types of clients( potential leads & ads based clients)
▰ Potential leads were from ranking keywords of Google by
getting several organic calls with SEO website.
▰ Ads based clients focused on post ad views, most utilized
age category people and requires maintenance of brand.
8
Categories describe your business. They connect you to
customers who search for your products or services .We will
get types of clients based on our chosen category of business.

9. Appearance of specific website in Google
results
▰ Shows location of brand initially and sponsored ads
▰ Organic results of brand keywords
▰ Either need of GMB profile for getting calls and get ranked
within 65km of brand location address.
▰ Or there is a need of website with a well structured website
and web address.
9
Search Appearance in Google Search Console shows us the
different kinds of rich results . Search Appearance also provides
the number of clicks versus impressions data..

10. WEBSITE CREATION
▰ Domain (website link) and hosting
▰ SSL - Secure Sockets Layer(to secure website)
▰ Available of normal website creation and SEO website creation
▰ Active blog
▰ Integration with social media
▰ Competitive analysis
10
Web design is the creation of websites and pages to reflect a
company's brand and information and ensure a user-friendly
experience. There are certain to present website in a effective way.