Gmail Ads aka Gmail Sponsored Promotions (GSP)

@Gmail Sponsored Promotions (GSP) #GmailAds
Target your Competitors’ Mailing List
with
Gmail Sponsored Promotions

Why Email?

Target potential customers, along with existing
ones in Gmail.
Why Gmail?

What are Gmail Sponsored
Promotions (GSP) or Gmail Ads?

Gmail Ads a.k.a Gmail Sponsored Promotions
(GSP)
What are Gmail Ads?

What are Gmail Ads?

How many advertising spots are
there?

How it works: Teaser Ad

How it works: Expanded Ad

How it works: Ad opens and
expands

Gmail Ads are designed for Gmail and can be
customized to help you achieve a variety of
marketing goals.
Why use Gmail Ads?

Creatives examples by marketing
objective

How are marketers using email?

How are people engaging with
their emails?

Gmail Ads provides relevant messages.
Key Benefits of Gmail Ads

Reach users while they are checking their
personal emails.
Why are Gmail Ads so effective?

Competitors’ Mailing List
You can now target your competitors’
mailing list. Shhh…
With Gmail Ads you can set your target keyword to be
your competitor’s brand name or even their domain
name.
Your ads will show up to people who are using Gmail
and are subscribers to their newsletters, or are
receiving transactional emails.

Optimise for a specific audience by using a single
targeting type or create multiple ad groups to reach
even more potential customers.
Gmail Ads help you reach the
right customer

When developing Gmail Ads campaign strategy, start
by thinking about what kind of users you are trying to
reach.
Customizing strategy based on
client goals

Ads Creation: Best Practices

Optimize Ads

Broad to Narrow Targeting Approach

Geo and Language Targeting

The flexibility of Gmail Ads creates opportunities to
promote a variety of consumer actions. Customize ads
based on the most valuable user behaviour.
Gmail Ads Strategy: Desired
Action

We will review the performance, understand
specific reporting metrics and translate them into
optimization recommendations.
ROI measurement

Show promotions on mobile devices to expand reach, no
matter where consumers are, Gmail Ads run on Android,
iOS and the mobile web.
Why run Gmail Ads on mobile?

If you see higher CPAs on mobile traffic, we encourage
you to separate out mobile campaigns and bid
differently for this traffic.
Mobile Strategy on its own

How long should your campaign
be?

Case Study 1: King Price

Case Study 2: ResellerClub

Types of Gmail Ads

Gmail Image

Gmail Single Promotion

Gmail Catalog

Gmail Multi-catalog

Gmail Custom Form

3 Steps to Getting Started

$75 FREE Trial*

Market Readiness Assistance
(MRA) Grant

Market Readiness Assistance
(MRA) Grant
Kickstart your global Google AdWords campaign with IE
Singapore’s Market Readiness Assistance (MRA) grant.
• Get support in a wide range of market entry and pre-
scope needs including digital advertising through
Google AdWords
• SMEs can get up to 70% funding of eligible setup and
marketing costs
• Receive up to $20,000 with no more than 2
applications per year.

Supported Online Marketing
Activities
Third-party costs incurred for:
• Search engine marketing and/or optimisation
• Social media marketing campaigns
• Online advertising campaigns
• Listing/subscription fees on global online retail/e-
commerce platforms with international reach and with
e-fulfilment, payment and logistics capabilities

Services that cannot be advertised
on Gmail

Need expert to help you target
your competitors’ mailing list?
www.leftygroup.com
Creative Digital Agency | Software Development
Contact us at
info@leftygroup.com

Download this deck?

Gmail Ads aka Gmail Sponsored Promotions (GSP)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Gmail Ads aka Gmail Sponsored Promotions (GSP)

Similar to Gmail Ads aka Gmail Sponsored Promotions (GSP) (20)

Recently uploaded

Recently uploaded (20)

Gmail Ads aka Gmail Sponsored Promotions (GSP)