Why an api? - Exec I/O Mobile 2014

•

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The document discusses the benefits of building an API business compared to traditional SaaS. An API business allows a company to create value without knowing exactly how customers will use the API, since it provides developers with tools and functionality they can integrate into their own applications and services. Characteristics of a successful API business include community building, long-term commitment from the business, potential for low churn and high lifetime customer value. The example of 46elks is provided, an API for telephony automation that allows developers to integrate voice, SMS and MMS functionality easily without expertise in telecommunications.

Why an API?
Johannes Lundberg
twitter.com/johannesl
!
johannesl@46elks.com
46elks

Classic SaaS
BUSINESS TO BUSINESS
Money
Value
End-users Customers
SaaS
company
Money
Value
LTV > ACQUISITION COST = YOU WIN

Problems with SaaS
1. Solves a specific problem
2. Limited market
3. End-user responsibility

The API business
End-users Customers
API
business
Money
Tools
Money
Value?
Not knowing the value your customers will
create is the true power of an API business.

Not knowing the value your
customers will create is the
true power of an API business.
Johannes Lundberg - Exec I/O Mobile 2014

Characteristics of an API business
1. Community building, not sales
2. Requires long term commitment
3. Can be very low churn, high LTV
4. Often crucial for customers’ success

The essence of an API
Turning traditional complexity
into programatic simplicity.

46elks
Telephony automation
Voice, SMS & MMS
for developers

Traditional way 46elks
• High hardware costs
• Big monthly fees
• Long term contracts
• Extensive development time
• Requires telecom skills
• No hardware needed
• No fixed costs
• No lengthy contracts
• Fast to integrate
• No special skills required

- Send & receive SMS
- Dynamic Voice call logic
- Real time phone number allocation
- MMS campaigns
…

Startup IVR concept
• Play menu sound file
• If 1, connect to sales
• If 2, connect to support

Startup IVR with 46elks
{
”ivr”: ”menu.mp3”,
”1”: { ”connect”: ”+123456” },
”2”: { ”connect”: ”+789123” }
}

46elks
Can we solve
this problem?
Business Developer
Become a part of the Developer’s toolbox!

Your API can win!
Johannes Lundberg
twitter.com/johannesl
!
johannesl@46elks.com

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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

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Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.

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Why an api? - Exec I/O Mobile 2014

1. Why an API? Johannes Lundberg twitter.com/johannesl ! johannesl@46elks.com 46elks

2. Classic SaaS BUSINESS TO BUSINESS Money Value End-users Customers SaaS company Money Value LTV > ACQUISITION COST = YOU WIN

4. Problems with SaaS 1. Solves a specific problem 2. Limited market 3. End-user responsibility

5. The API business End-users Customers API business Money Tools Money Value? Not knowing the value your customers will create is the true power of an API business.

6. Not knowing the value your customers will create is the true power of an API business. Johannes Lundberg - Exec I/O Mobile 2014

8. SaaS CTA - sign up

9. API CTA - understand

10.

11. Characteristics of an API business 1. Community building, not sales 2. Requires long term commitment 3. Can be very low churn, high LTV 4. Often crucial for customers’ success

12. The essence of an API Turning traditional complexity into programatic simplicity.

13. 46elks Telephony automation Voice, SMS & MMS for developers

14. Traditional way 46elks • High hardware costs • Big monthly fees • Long term contracts • Extensive development time • Requires telecom skills • No hardware needed • No fixed costs • No lengthy contracts • Fast to integrate • No special skills required

15. - Send & receive SMS - Dynamic Voice call logic - Real time phone number allocation - MMS campaigns …

16. Startup IVR concept • Play menu sound file • If 1, connect to sales • If 2, connect to support

17. Startup IVR with 46elks { ”ivr”: ”menu.mp3”, ”1”: { ”connect”: ”+123456” }, ”2”: { ”connect”: ”+789123” } }

18. 46elks Can we solve this problem? Business Developer Become a part of the Developer’s toolbox!

19. 47 520 developers

20. 2.6 million developers

21. Your API can win! Johannes Lundberg twitter.com/johannesl ! johannesl@46elks.com

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